I'm very proud to launch and introduce my design studio: Antitype. I've been convinced for several years that design will be the work of my life, and this studio is the starting point. A few days ago, a well-known designer publicly announced he was quitting design, overwhelmed by what AI is now capable of producing. A lot of designers share that feeling right now. I don't share it at all. I actually believe it's never been more important to create, to innovate on your product, your interfaces, your art direction. Differentiation has become key for ambitious companies looking to escape the standardisation that AI can generate. That's exactly what Antitype is built on: turning brand and product into a competitive advantage for those who want to stand out. This studio is a solid foundation for what I want to build long-term, and I'm really excited to share it with you!
