Tommy Geoco 🇺🇸
@designertom • 18,669 subscribers
designer, filmmaker @enjoyersmedia, host https://t.co/KSuivUHW5V
Shorts
Videos
You're a designer. Your company is 1,500 people. 99% of them are using AI. Anthropic visits. Your Claude Code usage is more than theirs. This happend to Diego Zaks who runs design at Ramp, the most AI-installed company I know. So I flew to NYC and to see for myself. Special episode of State of Play below.
Tommy Geoco 🇺🇸84,536 views • 2 months ago
Some of my favorite design studios are powered by AI creative directors. From Metalab to Iverson to Brett. Designers who have figured out how to bend different tools to produce incredibly memorable experiences. techbimbo is one of the latest examples of talented AI creative directors, and she's leading the way by sharing how she does it. She spent six months building a 5-principle framework she can rely on for learning new tools and shipping great work to clients. I talked to her about it on State of Play, and we get deep into her framework and the process she's using today. You'll want to check this one out:
Tommy Geoco 🇺🇸40,494 views • 1 month ago
Vibe coded this interactive hero component. Took me a few hours.
Tommy Geoco 🇺🇸69,707 views • 6 months ago
There is a lot of slop on the internet. So I've spent more than $200k answering the question: What is taste? Not five minutes on cheap Twitter discourse, but consequential discovery. Our Colin and Samir ✌🏼✌🏾 documentary is live today. If you care about slower, more human, more ambitious work, please watch it all the way through. That attention is what lets us keep making these. What I learned about taste from Colin & Samir isn't being discussed online right now.
Tommy Geoco 🇺🇸25,913 views • 1 month ago
I've spent the year studying how designers are exploring. Then the Karri Saarinen vs. Ryo Lu debate kicked off, and it captured everything I've been seeing this year. I sat down to write a 60 second video about it. 6 hours later I'd written something more. Reasonable hyperbole: this was the most important convo in design this year. Featuring: - Steve Ruiz - Andy Allen - Lee Black - floguo - rauno - weber - Tom Johnson - - basement.studio - Samraaj Bath ⚡️
Tommy Geoco 🇺🇸58,254 views • 7 months ago
Pretty cool to see how Beanstalk tracks Beans' activities and calls in real-time.
Tommy Geoco 🇺🇸51,486 views • 6 months ago
My workflow now: - Design the first path in Figma - Hook up Claude Code to Figma MCP - Prompt: "Build this with Tailwind + Shadcn" - Then generate design system docs + demo page Side note: So many cool products being built, but I'm irrationally happy about a tabletop RPG scene manager.
Tommy Geoco 🇺🇸59,278 views • 9 months ago
If you're exhausted from the ambient noise in AI and design, I've got some soup for your soul. Andy Allen has a special point of view about what software could be. He raised $45M, did hardware + software, had a decent exit and walked away from all of it. Now he runs !Boring. Tiny team. No investors. He treats making software like a "kid in the cockpit" with his "hands in the clay". Making a calculator that feels like a game and a camera app that took 3 years to ship. This conversation with Andy was life-giving for me, and I hope you'll enjoy how refreshing his perspective is.
Tommy Geoco 🇺🇸22,065 views • 4 months ago
Just got a preview of MagicPath's new Figma integration… 2026 is about to close the entire loop on design and code. From the code quality to the pixel placement - this is the snappiest loop I’ve ever used. Not exaggerating. I think Pietro Schirano just figured it out.
Tommy Geoco 🇺🇸25,030 views • 6 months ago
This design studio poured wine on surfaces to capture texture for a WebGL experience. basement.studio is behind some of the most interesting experiences on the web. 35 people in Argentina. Nothing ships until the whole studio signs off. Their R&D lab spun off an open-source framework, a headless CMS, and a contribution to Vercel's Geist font. New State of Play episode with Jose and Facundo Santana.
Tommy Geoco 🇺🇸12,325 views • 3 months ago
After testing every AI toolchain for a year, this is the only workflow I'm endorsing: Figma → Claude Code (Sonnet 4.5) Here's how I'm building Lorelight: 1. Design the happy path in Figma 2. Feed it to Claude Code via Figma MCP 3. Get a strong foundation in 15 minutes 4. Spend the next 50+ hours iterating (still design work) The design/dev loop that used to be isolated is finally closing. I even built a complete design system in within minutes. Custom components, living documentation, accessibility rules all from the Figma designs. If you're measuring the effectiveness of these tools by whether they can "one-shot" a design, you're consuming too many AI hype commercials. Log off. Then go actually build something with your hands. With AI. With your taste. Stop trying to "one-shot" good shit. And go make stuff with the new tools. For designers who want to ship real products, this is the stack that's getting it done.
Tommy Geoco22,905 views • 9 months ago
He's been designing for 25+ years, and his work is an example of pushing tools further. You're familiar with Lee Black. His stack is Figma, Framer, Midjourney, ChatGPT. That's it. Lee is one of my favorite designer’s of recent memory, and this is one of my favorite convos. New State of Play is up.
Tommy Geoco 🇺🇸14,810 views • 5 months ago