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.SWOOSH

@dotSWOOSH • 45,381 subscribers

Nike’s home for all things gaming, fandom and internet culture.

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Enter the world of Airphoria: A first-of-its-kind Air Max-themed Fortnite experience. Open now through 6/27.

Enter the world of Airphoria: A first-of-its-kind Air Max-themed Fortnite experience. Open now through 6/27.

494,548 views

The Air Force 1 Low “404” is now live exclusively to .SWOOSH members via the SNKRS App. ⚠️

The Air Force 1 Low “404” is now live exclusively to .SWOOSH members via the SNKRS App. ⚠️

242,088 views

Glitch Galaxy is now live on .SWOOSH 🎮 The first four thousand members to complete the game will qualify for Exclusive Access to a limited edition remix of the Air Force 1 Low “404”, called Air Force 1 Low “404 ERROR” 🤯 Only 404 pairs are dropping so help Glitch ASAP. LINK IN BIO TO PLAY 🔗

Glitch Galaxy is now live on .SWOOSH 🎮 The first four thousand members to complete the game will qualify for Exclusive Access to a limited edition remix of the Air Force 1 Low “404”, called Air Force 1 Low “404 ERROR” 🤯 Only 404 pairs are dropping so help Glitch ASAP. LINK IN BIO TO PLAY 🔗

188,226 views

TINAJ DELIVERY 📦 If you grabbed your IRL AF1 'TINAJ' last Friday, the virtual twin is now on your .SWOOSH profile. Go ahead, take it for a spin.

TINAJ DELIVERY 📦 If you grabbed your IRL AF1 'TINAJ' last Friday, the virtual twin is now on your .SWOOSH profile. Go ahead, take it for a spin.

149,322 views

BOO 👻 AF1 ‘HALLOWEEN’ 📦 OF1 BOX: Classic Remix 🔬TYPE: Archive #️⃣ QUANTITY: 31 💰PRICE: $19.82

BOO 👻 AF1 ‘HALLOWEEN’ 📦 OF1 BOX: Classic Remix 🔬TYPE: Archive #️⃣ QUANTITY: 31 💰PRICE: $19.82

165,457 views

🔔OF1 BOX ACCESS IS COMING SOON 📆 5/8 - First Access (Poster holders only) 📆 5/10 - General Access (All .SWOOSH members) 💲 COST - $19.82 (CREDIT/DEBIT ONLY) 📦 OF1 Boxes - Classic Remix + New Wave Before we unveil AF1s from the collection, let’s talk about the differences 🧵

🔔OF1 BOX ACCESS IS COMING SOON 📆 5/8 - First Access (Poster holders only) 📆 5/10 - General Access (All .SWOOSH members) 💲 COST - $19.82 (CREDIT/DEBIT ONLY) 📦 OF1 Boxes - Classic Remix + New Wave Before we unveil AF1s from the collection, let’s talk about the differences 🧵

102,603 views

This is TINAJ.

This is TINAJ.

90,327 views

.Kai Cenat has entered the chat. Introducing the Air Max 1 “Low Poly”. Preorder coming 🔜

.Kai Cenat has entered the chat. Introducing the Air Max 1 “Low Poly”. Preorder coming 🔜

61,017 views

COMING SOON 👀

COMING SOON 👀

69,341 views

SOLVE THE CLUES. UNLOCK THE SHOES. Enter Max's Lab to complete a special quest and discover where the secret path leads... Do you have what it takes? The adventure begins on Monday at 10 AM PST.

SOLVE THE CLUES. UNLOCK THE SHOES. Enter Max's Lab to complete a special quest and discover where the secret path leads... Do you have what it takes? The adventure begins on Monday at 10 AM PST.

42,099 views

Exclusive Access for AF1 Low ‘TINAJ’ has now closed. ⌛ To our members who showed up today—THANK YOU. We hope you love TINAJ, and we can’t wait to show you what’s next. Oh, and check out your profile on 10/25 to see your TINAJ virtual twin. 👥

Exclusive Access for AF1 Low ‘TINAJ’ has now closed. ⌛ To our members who showed up today—THANK YOU. We hope you love TINAJ, and we can’t wait to show you what’s next. Oh, and check out your profile on 10/25 to see your TINAJ virtual twin. 👥

64,715 views

New .SWOOSH Giphy Pack just dropped ‼️ Search "dotswoosh" to see what’s included in the new pack. 👀 Drop your favorite one in the comments 👇

New .SWOOSH Giphy Pack just dropped ‼️ Search "dotswoosh" to see what’s included in the new pack. 👀 Drop your favorite one in the comments 👇

64,036 views

Introducing Kicks—featuring in-game sneakers from Nike and Jordan—landing soon in FortniteGame 🪂

Introducing Kicks—featuring in-game sneakers from Nike and Jordan—landing soon in FortniteGame 🪂

40,577 views

Are you a bot? This collection is only available to .SWOOSH members, via SNKRS Exclusive Access on 3/14. Not a .SWOOSH member yet? Sign up before 3/7 to be eligible.

Are you a bot? This collection is only available to .SWOOSH members, via SNKRS Exclusive Access on 3/14. Not a .SWOOSH member yet? Sign up before 3/7 to be eligible.

36,792 views

This is a test.

This is a test.

35,586 views

Our ‘Are You a Bot?” drop is now live. Available exclusively to .SWOOSH members via SNKRS.

Our ‘Are You a Bot?” drop is now live. Available exclusively to .SWOOSH members via SNKRS.

34,756 views

GAME OVER 😵 Exclusive Access to the Air Force 1 Low “404 ERROR” has closed. Keep an eye on your email inbox in the coming days to see if you qualify.

GAME OVER 😵 Exclusive Access to the Air Force 1 Low “404 ERROR” has closed. Keep an eye on your email inbox in the coming days to see if you qualify.

33,301 views

That’s an 86 on 404. Now, to expand the .SWOOSH universe.

That’s an 86 on 404. Now, to expand the .SWOOSH universe.

32,464 views

This one is a reward for those who put in the work. The more you wear it, the richer its color becomes. It's that simple. It's black-and-white.

This one is a reward for those who put in the work. The more you wear it, the richer its color becomes. It's that simple. It's black-and-white.

18,283 views

⚠️ WARNING: AUTHORIZED PERSONNEL ONLY ⚠️

⚠️ WARNING: AUTHORIZED PERSONNEL ONLY ⚠️

23,304 views

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Now there's something you don't see every day. My very own sneaker drops 9/12. Ba-da-bing! Ba-da-boom!
0:28
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Now there's something you don't see every day. My very own sneaker drops 9/12. Ba-da-bing! Ba-da-boom!

.SWOOSH

334,665 views • 11 months ago

.Kai Cenat has entered the chat. Introducing the Air Max 1 “Low Poly”. Preorder coming 🔜
0:36
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.Kai Cenat has entered the chat. Introducing the Air Max 1 “Low Poly”. Preorder coming 🔜

.SWOOSH

424,861 views • 1 year ago

From fan favorites like the AF1 ‘Linen’ to elusive styles like the AF1 ‘EKIN’. From heartfelt inspirations to playful co-creations. From generative Forces cloaked in materials you’ve never dreamed of to those paying homage to the shoe that started it all. This is Our Force 1.
0:30
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From fan favorites like the AF1 ‘Linen’ to elusive styles like the AF1 ‘EKIN’. From heartfelt inspirations to playful co-creations. From generative Forces cloaked in materials you’ve never dreamed of to those paying homage to the shoe that started it all. This is Our Force 1.

.SWOOSH

446,007 views • 3 years ago

Old sole, new story. The #OurForce1 collection features digital renditions of AF1s past, present and future built for the next generation. Nike’s first-ever virtual collection is inspired by the AF1 Low, a classic style remixed hundreds of times since it dropped in ‘82.
1:01
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Old sole, new story. The #OurForce1 collection features digital renditions of AF1s past, present and future built for the next generation. Nike’s first-ever virtual collection is inspired by the AF1 Low, a classic style remixed hundreds of times since it dropped in ‘82.

.SWOOSH

445,252 views • 3 years ago

Founders Know The Feeling Head to our EA SPORTS #FC25 experience to learn more about our exclusive Founders apparel preorder Preorder for the Nike x EA SPORTS FC Founders shirt goes live on 11/20 at 4 PM CET / 7 AM PST.
2:00
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Founders Know The Feeling Head to our EA SPORTS #FC25 experience to learn more about our exclusive Founders apparel preorder Preorder for the Nike x EA SPORTS FC Founders shirt goes live on 11/20 at 4 PM CET / 7 AM PST.

.SWOOSH

156,160 views • 1 year ago

.Kai Cenat has entered the chat. Introducing the Air Max 1 “Low Poly”. Preorder coming 🔜
0:24
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.Kai Cenat has entered the chat. Introducing the Air Max 1 “Low Poly”. Preorder coming 🔜

.SWOOSH

133,938 views • 1 year ago

Introducing the Air Max 1 ‘Big Head Origins,’ our latest tribute to retro gaming aesthetics and the digital worlds we’ve explored together. The Nike Air Max 1 ‘Big Head Origins’ launches in the US on Air Max Day (3/26) for $160, with a release in Europe following in April.
0:31
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Introducing the Air Max 1 ‘Big Head Origins,’ our latest tribute to retro gaming aesthetics and the digital worlds we’ve explored together. The Nike Air Max 1 ‘Big Head Origins’ launches in the US on Air Max Day (3/26) for $160, with a release in Europe following in April.

.SWOOSH

56,986 views • 1 year ago

It’s Our Force 1 Day! Starting at 9AM PDT today (5/24), all .SWOOSH members can purchase up to 4 OF1 Boxes for $19.82 each.
0:56
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It’s Our Force 1 Day! Starting at 9AM PDT today (5/24), all .SWOOSH members can purchase up to 4 OF1 Boxes for $19.82 each.

.SWOOSH

93,839 views • 3 years ago

Max’s Last Adventure begins now 🪨 Each day we’ll be sharing a new hint to help you solve three word puzzles. Guess correctly to unlock the Air Max 1 Low Poly ‘Adventure’ on Wednesday at 10 AM PST.
0:34
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Max’s Last Adventure begins now 🪨 Each day we’ll be sharing a new hint to help you solve three word puzzles. Guess correctly to unlock the Air Max 1 Low Poly ‘Adventure’ on Wednesday at 10 AM PST.

.SWOOSH

46,266 views • 1 year ago

Our first-ever IRL sneaker is here. Welcome to the fam, TINAJ. 🫂 Available now on SNKRS to U.S. members with Exclusive Access.
0:23
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Our first-ever IRL sneaker is here. Welcome to the fam, TINAJ. 🫂 Available now on SNKRS to U.S. members with Exclusive Access.

.SWOOSH

65,125 views • 2 years ago

Full circle. From the polls to your feet. To the community who has been on this journey with us, this one's for you. The Air Force 1 Low 'TINAJ' drops 10/20.
0:38
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Full circle. From the polls to your feet. To the community who has been on this journey with us, this one's for you. The Air Force 1 Low 'TINAJ' drops 10/20.

.SWOOSH

59,160 views • 2 years ago

This drop is CLASSIFIED. A sleek black upper lines the classic Nike Air Max 1 silhouette with gray fabric, gold laces, and satin details. A formal black-tie AM1—tailored to perfection. Reinforced with Nike Air cushioning, the rubber outsole gives you just enough juice to keep your health bar fully loaded. We’ve reengineered the tongue to give it extra padding for the ultimate luxury feel. Rated E because Air Max is for everybody. The Nike Air Max 1 ‘Big Head Mode’ is available for preorder on 4/7 at 7 AM PT only on .SWOOSH. It retails for $160 in US Men’s sizes 3.5-16. One pair per person while supplies last.
0:29
dotSWOOSH's profile picture

This drop is CLASSIFIED. A sleek black upper lines the classic Nike Air Max 1 silhouette with gray fabric, gold laces, and satin details. A formal black-tie AM1—tailored to perfection. Reinforced with Nike Air cushioning, the rubber outsole gives you just enough juice to keep your health bar fully loaded. We’ve reengineered the tongue to give it extra padding for the ultimate luxury feel. Rated E because Air Max is for everybody. The Nike Air Max 1 ‘Big Head Mode’ is available for preorder on 4/7 at 7 AM PT only on .SWOOSH. It retails for $160 in US Men’s sizes 3.5-16. One pair per person while supplies last.

.SWOOSH

32,901 views • 1 year ago

The Air Force 1 Low ‘TINAJ’ is a shoe created for the .SWOOSH community, so we had to get a few pairs in the hands of the people before the drop.
0:30
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The Air Force 1 Low ‘TINAJ’ is a shoe created for the .SWOOSH community, so we had to get a few pairs in the hands of the people before the drop.

.SWOOSH

53,560 views • 2 years ago

When we launched .SWOOSH two years ago, we couldn’t have imagined all the places it would take us. From the Bronx to Airphoria, from Houston to Evo. 🧵
1:16
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When we launched .SWOOSH two years ago, we couldn’t have imagined all the places it would take us. From the Bronx to Airphoria, from Houston to Evo. 🧵

.SWOOSH

29,479 views • 1 year ago

Remember the Woman. The “Meet Your Guide” hoodie drops on .SWOOSH on May 28 at 9 AM PDT.
0:27
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Remember the Woman. The “Meet Your Guide” hoodie drops on .SWOOSH on May 28 at 9 AM PDT.

.SWOOSH

29,708 views • 2 years ago

Introducing “Is This Real?”, a .SWOOSH exclusive game show, with @KAICENAT. Directed, produced and written by Max for Max, inspired by Max
1:30
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Introducing “Is This Real?”, a .SWOOSH exclusive game show, with @KAICENAT. Directed, produced and written by Max for Max, inspired by Max

.SWOOSH

25,951 views • 1 year ago

To Be Continued…
0:22
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To Be Continued…

.SWOOSH

23,241 views • 2 years ago

Uhhhhh… where’d it go? Hope it doesn’t end up somewhere legendary...
0:30
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Uhhhhh… where’d it go? Hope it doesn’t end up somewhere legendary...

.SWOOSH

19,569 views • 1 year ago

.SWOOSH Arcade at Patta —where we celebrated the release of Nike Air Max 1 ‘Big Head Origins’—was a 🎥. Couldn’t make it? We got you. ‘Big Head Origins’ drops in Europe on 4/11 only on SNKRS.
0:42
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.SWOOSH Arcade at Patta —where we celebrated the release of Nike Air Max 1 ‘Big Head Origins’—was a 🎥. Couldn’t make it? We got you. ‘Big Head Origins’ drops in Europe on 4/11 only on SNKRS.

.SWOOSH

14,486 views • 1 year ago

We showed up. You showed out. We brought ‘Big Head Origins’ to LA. 🌴 Nike Air Max 1 'Big Head Origins' goes live at 7AM PST on 3/26 exclusively on SNKRS.
1:00
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We showed up. You showed out. We brought ‘Big Head Origins’ to LA. 🌴 Nike Air Max 1 'Big Head Origins' goes live at 7AM PST on 3/26 exclusively on SNKRS.

.SWOOSH

14,729 views • 1 year ago