ericosiu
@ericosiu • 44,025 subscribers
Founder - building managed company brains @ singlebrain, ad agency @singlegrain, Investor. Member: @YPO Beverly Hills Podcaster: Marketing School, Leveling Up
Videos
AI service firms are commanding 30x multiples right now. Yes, thirty. That's why a16z, Sequoia, and YC are chasing services, not SaaS. Most agencies will see this and reach for the wrong move. They'll keep selling hours, bolt on AI, and cut headcount to pad the margin. But that's playing the small game. Here's why: 00:00 Why Services Beat SaaS 01:13 The $1 Software vs $6 Services Opportunity 02:52 Why Managed Growth Loops Matter 04:49 Agents, Loops, and Human Judgment 06:43 How Single Brain Powers AI Service Businesses 07:22 The Services-as-Software Manifesto 08:41 The New AI-Native Org Chart 10:13 Building Outcome-Based Offers 11:13 Final Thoughts
ericosiu414,299 Aufrufe • vor 1 Monat
In twelve months, EVERY company will be running a Company Brain. The teams who build it this year will spend the next year compounding. Everyone else is going to play catch up. Here's what it actually is. You connect your Slack, your GitHub, HubSpot, all your tools into one intelligence layer, then build the org chart around it: a main brain up top, a fleet commander running the agent fleet, specialist sub-agents handling execution. The reason it works is change management basically disappears. Your team already lives in Slack. You're just adding agents to the room they're already in. You NEED to start building yours now. In a year this will stop being an advantage and will become table stakes.
ericosiu337,336 Aufrufe • vor 1 Monat
My bet is everyone is going to have something River-like at their company. We have been doing this for the last 2 months at my company - we call it 'Single Brain'. Since we're a marketing services company, we have it focus on that. The speed multiplier it adds is insane. Just think about it: ads, SEO, creative, analytics, etc. are all at your fingertips. The moment the individual sees it, they can't ever go back to the old way of working. Watching everyone's brains accelerate has been a joy.
ericosiu124,139 Aufrufe • vor 2 Monaten
This is EVERYTHING you need to know about building a Company Brain in 28min. From connecting all your tools into one intelligence layer to the new org chart around it. This is the new way to work in the AI era. Here's the full breakdown: 00:00 Introduction & AI Adoption 01:45 The Four Levels of AI Maturity 02:30 The Single Brain Concept 05:30 Building an AI-Powered Org 07:20 Specialist Agents & Agent Fleets 11:20 Workflows & Closed Loops 14:30 Real Agent Examples in Slack 18:00 AI ROI & Token Economics 20:45 Business-to-Agent Commerce 24:10 Action Steps & Future of Work
ericosiu59,908 Aufrufe • vor 1 Monat
Anthropic has a SINGLE growth marketer. And he just mapped the 4 levels of AI marketing, most are still on level 1. Level 1 is automating what you already do. Reports, copy, data pulls. Useful, but everyone has it. Level 2 is using AI as a thinking partner where it's smarter than you. Tax questions, legal implications, second opinions on hard calls. Level 3 is doing work that was below the ROI threshold before. Mining negative keywords across every ad group. Daily broken link checks across your full site. Competitor monitoring that runs forever. Nobody did this work before because the manual cost was never worth it. Level 4 is building custom tools only you would ever build. Your business has specific data, specific workflows, specific edge cases. No off-the-shelf product covers them. Most of the AI marketing plugins floating around GitHub work in theory and break in practice because they're built for the median user. The companies pulling ahead are building for themselves. Ramp is doing it with Glass. We're doing it with SingleBrain. Level 1 is going to get eaten by software companies running cheap Chinese models like Qwen and Kimi. The compounding happens at level 3 and 4, where the work is built for YOUR business and nobody else's.
ericosiu55,327 Aufrufe • vor 2 Monaten
How to manage multiple AI agents at once: I run 10 to 15 parallel AI agent threads a day. Some days even more. Hermes, OpenClaw, Claude Code, Codex, all going at once. But the problem is more agents doesn't equal more output. Past a certain number of threads, you lose context. You forget what you told which agent. You duplicate work across two threads doing the same job. This is how we're solving for it:
ericosiu11,868 Aufrufe • vor 14 Tagen
If you're in a meeting right now talking about how AI will let you cut 40% of your team, you're playing the small game. IKEA just showed why. They deployed a chatbot named Billy to handle level 1 customer service. It resolved 57% of inquiries on its own. Most companies would've booked the labor savings and stopped there. IKEA studied the 43% Billy couldn't resolve. Those unresolved tickets pointed to one massive demand signal: customers wanted interior design help. They didn't want to figure it out themselves. So IKEA spun up a design consultancy, reskilled the customer service team with AI, and created a new revenue stream that did ~$1B in its first year. Neil Patel and I sit in these meetings every week. Everyone's optimizing for the cut. Almost nobody is asking what their AI is actually telling them. Your business is a problem-solving machine. What other problems could it solve if you redeployed the people you already have? Cutting headcount is the last resort, not the first move.
ericosiu18,990 Aufrufe • vor 2 Monaten
The agency model as we know it is starting to crack. For decades, services businesses have been organized the same way. Client account at the top, then an account manager, then a row of specialists underneath. SEO, paid media, content, design, analytics. Everyone owns a function. Knowledge lives in people's heads and scattered docs. Reporting is retrospective. Margins improve only when you squeeze utilization or hire cheaper. That structure made sense when humans were the only execution layer. It doesn't anymore. What I've been building toward is something I'm calling an agent-native revenue loop model. Instead of organizing work by function, you organize it by business outcome. You have an outcome owner at the top. Below that, channel loop owners who run end-to-end processes, keyword research through content production through linking through monitoring, as a single compounding loop. And underneath that, an agent fleet layer where engineers are building and maintaining the agents that handle repeatable execution. The shift sounds structural, but the real change is in how knowledge compounds. In the old model, knowledge walks out the door when someone quits. In the loop model, knowledge lives in infrastructure. Every loop gets smarter over time. Margins improve through automation reuse and productized delivery, not headcount games. And here's the thing Neil and I were getting into: when your margins improve because of this, don't just pocket the difference. Double down. Give more for the money. That's how you build a defensible position. One-person teams sitting inside these loops, running more than any five-person team could run before. That's where agencies are going.
ericosiu10,482 Aufrufe • vor 2 Monaten
Dropping a podcast repost today that I did with Mark Moss a few months back that is well worth a listen. It’s packed with insights on YouTube, lead gen, business building, and Mark’s predicted incoming inflationary crash. We talk about: - How he holds a 65% retention rate on YouTube - The upcoming market crash and how to prep - The future of the marketing and how to adapt - Tips for focused note taking Here’s what I learned: 1. Our education systems are built for analytical thinkers, but analytical thinking won’t get you ahead anymore. Sites like Upwork have commoditized technical workers globally, making them easy to access at affordable rates. To compete, you need to have a creative mind. 2. Most people are afraid of the wrong kind of market crash. They’re expecting a deflationary crash, like what happened in 2008 when everyone sold their assets. Mark is predicting an inflationary crash, where you want to increase your assets. If you’re a business owner, you should raise your prices. If you’re a W2 employee, lower your expenses, negotiate your pay, and try to get more assets. 3. There are three types of assets - scarce assets (collectibles, cars, bitcoin, property), energy-intensive assets (gold, wheat, oil, uranium), and non-scarce/non-energy-intensive assets (equities, etc). Focus on the first two. 4. “It’s not ‘who you know’, it’s ‘who knows you’”. Creating content and becoming well-known makes deals happen that otherwise never would have been there. 5. Mark has an insane 65% retention rate on his YouTube videos. He says its because of good storytelling. 6. Mark uses a ~60s hook framework for his videos: who’s it for, what’s it for, and status change, or what the viewer will get out of the video if they watch it till the end. 7. If you’re making long-form content, your videos should be at least 8 minutes long so you can have two ad slots. 8. Mark doesn’t like short form content because it lacks depth and connection. He thinks long-form YouTube is the mothership for content. 9. Listening to audiobooks at the same time as you read the physical copies can help you better take in information. 10. All growth comes from long-term thinking. 11. Capture every idea and make a list of the evergreen content you want to create. 12. Mark up your books with post-it notes to make it easy to reread them (reread your books). 13. Take focused notes when you’re at a conference. Draw a vertical line down your notebook page and put your notes on the left and what that note is immediately applicable to on the right. 14. At least 1-3% of your portfolio should be Bitcoin. 15. Mark thinks we’re approaching a cataclysmic event where AI will create so much spam that the internet may become unusable. To differentiate, you’ll need personal interaction (a personal brand). This only half scratches all we talked through. Check out the full video here:
ericosiu12,461 Aufrufe • vor 2 Jahren
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