ericosiu
@ericosiu • 44,345 subscribers
Founder - building managed company brains @ singlebrain, ad agency @singlegrain, Investor. Member: @YPO Beverly Hills Podcaster: Marketing School, Leveling Up
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AI service firms are commanding 30x multiples right now. Yes, thirty. That's why a16z, Sequoia, and YC are chasing services, not SaaS. Most agencies will see this and reach for the wrong move. They'll keep selling hours, bolt on AI, and cut headcount to pad the margin. But that's playing the small game. Here's why: 00:00 Why Services Beat SaaS 01:13 The $1 Software vs $6 Services Opportunity 02:52 Why Managed Growth Loops Matter 04:49 Agents, Loops, and Human Judgment 06:43 How Single Brain Powers AI Service Businesses 07:22 The Services-as-Software Manifesto 08:41 The New AI-Native Org Chart 10:13 Building Outcome-Based Offers 11:13 Final Thoughts
ericosiu414,817 Aufrufe • vor 3 Monaten
In twelve months, EVERY company will be running a Company Brain. The teams who build it this year will spend the next year compounding. Everyone else is going to play catch up. Here's what it actually is. You connect your Slack, your GitHub, HubSpot, all your tools into one intelligence layer, then build the org chart around it: a main brain up top, a fleet commander running the agent fleet, specialist sub-agents handling execution. The reason it works is change management basically disappears. Your team already lives in Slack. You're just adding agents to the room they're already in. You NEED to start building yours now. In a year this will stop being an advantage and will become table stakes.
ericosiu338,111 Aufrufe • vor 3 Monaten
Hermes Agent is still one of the BEST AI agents for business. I've spent hundreds of hours in it, wiring into HubSpot, Gong, Slack, Google Docs, Obsidian logs, and more. It went from answering my questions to literally running parts of my business. Give me 20 minutes, and I'll show you how you can too: 00:00 The #1 Mistake Killing Your Hermes Results 00:31 Context → Artifacts → Skills 01:32 Building a Strategic Thought Partner 03:27 Scaling Your Thinking With Artifacts 07:19 Making Hermes Multiplayer (Company Brain) 08:52 Skills vs Prompts vs Loops 11:12 Single Brain & Skills Dojo 13:35 Connectors, Governance & The Desktop App 17:39 Cron Jobs & Memory Systems 19:53 The 8 Levels of Hermes
ericosiu67,124 Aufrufe • vor 1 Monat
Hermes is INSANE as an operating layer for your business. If you’re using it like ChatGPT, you’re probably leaving 90% of the value on the table. The first thing I’d do is create separate profiles by job. Thinking profile: stronger model, strategy, planning, pushback. Execution profile: writing, editing, research, task completion. Workflow profile: one specific loop like CRO, content, sales, SEO, or recruiting. Then I’d give each profile a simple rule: "Don’t just answer me. Rate the idea. Push back. Tell me what’s missing. Help me improve the system." That’s how I’m using Hermes right now:
ericosiu57,558 Aufrufe • vor 1 Monat
My bet is everyone is going to have something River-like at their company. We have been doing this for the last 2 months at my company - we call it 'Single Brain'. Since we're a marketing services company, we have it focus on that. The speed multiplier it adds is insane. Just think about it: ads, SEO, creative, analytics, etc. are all at your fingertips. The moment the individual sees it, they can't ever go back to the old way of working. Watching everyone's brains accelerate has been a joy.
ericosiu124,139 Aufrufe • vor 4 Monaten
This is EVERYTHING you need to know about building a Company Brain in 28min. From connecting all your tools into one intelligence layer to the new org chart around it. This is the new way to work in the AI era. Here's the full breakdown: 00:00 Introduction & AI Adoption 01:45 The Four Levels of AI Maturity 02:30 The Single Brain Concept 05:30 Building an AI-Powered Org 07:20 Specialist Agents & Agent Fleets 11:20 Workflows & Closed Loops 14:30 Real Agent Examples in Slack 18:00 AI ROI & Token Economics 20:45 Business-to-Agent Commerce 24:10 Action Steps & Future of Work
ericosiu59,908 Aufrufe • vor 3 Monaten
Anthropic has a SINGLE growth marketer. And he just mapped the 4 levels of AI marketing, most are still on level 1. Level 1 is automating what you already do. Reports, copy, data pulls. Useful, but everyone has it. Level 2 is using AI as a thinking partner where it's smarter than you. Tax questions, legal implications, second opinions on hard calls. Level 3 is doing work that was below the ROI threshold before. Mining negative keywords across every ad group. Daily broken link checks across your full site. Competitor monitoring that runs forever. Nobody did this work before because the manual cost was never worth it. Level 4 is building custom tools only you would ever build. Your business has specific data, specific workflows, specific edge cases. No off-the-shelf product covers them. Most of the AI marketing plugins floating around GitHub work in theory and break in practice because they're built for the median user. The companies pulling ahead are building for themselves. Ramp is doing it with Glass. We're doing it with SingleBrain. Level 1 is going to get eaten by software companies running cheap Chinese models like Qwen and Kimi. The compounding happens at level 3 and 4, where the work is built for YOUR business and nobody else's.
ericosiu55,327 Aufrufe • vor 4 Monaten
How to manage multiple AI agents at once: I run 10 to 15 parallel AI agent threads a day. Some days even more. Hermes, OpenClaw, Claude Code, Codex, all going at once. But the problem is more agents doesn't equal more output. Past a certain number of threads, you lose context. You forget what you told which agent. You duplicate work across two threads doing the same job. This is how we're solving for it:
ericosiu11,868 Aufrufe • vor 2 Monaten
If you're in a meeting right now talking about how AI will let you cut 40% of your team, you're playing the small game. IKEA just showed why. They deployed a chatbot named Billy to handle level 1 customer service. It resolved 57% of inquiries on its own. Most companies would've booked the labor savings and stopped there. IKEA studied the 43% Billy couldn't resolve. Those unresolved tickets pointed to one massive demand signal: customers wanted interior design help. They didn't want to figure it out themselves. So IKEA spun up a design consultancy, reskilled the customer service team with AI, and created a new revenue stream that did ~$1B in its first year. Neil Patel and I sit in these meetings every week. Everyone's optimizing for the cut. Almost nobody is asking what their AI is actually telling them. Your business is a problem-solving machine. What other problems could it solve if you redeployed the people you already have? Cutting headcount is the last resort, not the first move.
ericosiu18,990 Aufrufe • vor 4 Monaten
The agency model as we know it is starting to crack. For decades, services businesses have been organized the same way. Client account at the top, then an account manager, then a row of specialists underneath. SEO, paid media, content, design, analytics. Everyone owns a function. Knowledge lives in people's heads and scattered docs. Reporting is retrospective. Margins improve only when you squeeze utilization or hire cheaper. That structure made sense when humans were the only execution layer. It doesn't anymore. What I've been building toward is something I'm calling an agent-native revenue loop model. Instead of organizing work by function, you organize it by business outcome. You have an outcome owner at the top. Below that, channel loop owners who run end-to-end processes, keyword research through content production through linking through monitoring, as a single compounding loop. And underneath that, an agent fleet layer where engineers are building and maintaining the agents that handle repeatable execution. The shift sounds structural, but the real change is in how knowledge compounds. In the old model, knowledge walks out the door when someone quits. In the loop model, knowledge lives in infrastructure. Every loop gets smarter over time. Margins improve through automation reuse and productized delivery, not headcount games. And here's the thing Neil and I were getting into: when your margins improve because of this, don't just pocket the difference. Double down. Give more for the money. That's how you build a defensible position. One-person teams sitting inside these loops, running more than any five-person team could run before. That's where agencies are going.
ericosiu10,515 Aufrufe • vor 4 Monaten
I spent 14 hours this weekend building with OpenClaw🦞. It did NOT disappoint. Those who say it’s overhyped are either scared, lazy, or both. Yes, there are security concerns to work around but like anything, there are tradeoffs. As long as you have an imagination, you can build anything you want. If you a curious mind, it has never been a better time to shine. Claude Code is really fun. OpenClaw is even more fun. Some quick things I was able to do: - Have it critique our SEO product ClickFlow on its onboarding - Grade AND level up the content output (it looks REALLY good now) - Build a clipper that finds the best moments from my longform podcasts (better than the commercial tools out there) - Create a gamified diet and workout tracking that will replace what I currently use (complete with trending sleep, bloodwork, vo2 max, and other metrics) - Spot business patterns via Gong and HubSpot. Much better and easier to use than any other thing I’ve built - Spot deal opportunities based on all my connections, goals, etc and surfaces the angle along with the email copy. - and much more Happy building. Setup: Mac mini + iPad + yam studio for display mirroring
ericosiu12,751 Aufrufe • vor 7 Monaten
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