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Franky Shaw

@frankyecom • 12,315 subscribers

12 Years in e-com. 800k in a day. Sold my first company after a Good Morning America feature. Still in love with the game. Learn my AI UGC framework below.

Shorts

1.6m views on IG for my AI demo video. 12k likes 13k shares For a product that doesn’t exist and video that was made in about 20 minutes. Crazy.

1.6m views on IG for my AI demo video. 12k likes 13k shares For a product that doesn’t exist and video that was made in about 20 minutes. Crazy.

88,960 Aufrufe

Street interview realism AI UGC People pay thousands for clips like this, you can pay $2 and use my v3 framework and get something identical within 10 minutes. We're already at the best we can get if you know how to use the tools properly. It's all in HOW you do it.

Street interview realism AI UGC People pay thousands for clips like this, you can pay $2 and use my v3 framework and get something identical within 10 minutes. We're already at the best we can get if you know how to use the tools properly. It's all in HOW you do it.

23,179 Aufrufe

There’s some subtle details here that make v4 standout from v3. (My prompt engine) One is the audio, there is a subtle distortion that this mic has that my prompt engine picked up on naturally. It’s really crazy how fast it continues to improve. v5 is scheduled for May 🥳✌️

There’s some subtle details here that make v4 standout from v3. (My prompt engine) One is the audio, there is a subtle distortion that this mic has that my prompt engine picked up on naturally. It’s really crazy how fast it continues to improve. v5 is scheduled for May 🥳✌️

21,865 Aufrufe

My v4 framework podcast AI UGC videos. Didn't have a single comment about it being potentially AI. I saw companies charging $10k for these shoots (and they work) But you could make something close for $2.75. The app "Captions" is by far the best for UGC edits btw.

My v4 framework podcast AI UGC videos. Didn't have a single comment about it being potentially AI. I saw companies charging $10k for these shoots (and they work) But you could make something close for $2.75. The app "Captions" is by far the best for UGC edits btw.

20,463 Aufrufe

v2 example (we’re on v4 now) multi-camera intro. Script’s slightly off (“I used to be 250 lbs”). But be honest… if you were scrolling, would this trigger your “this is AI” radar? v4 framework is now live and it puts this to shame 😳

v2 example (we’re on v4 now) multi-camera intro. Script’s slightly off (“I used to be 250 lbs”). But be honest… if you were scrolling, would this trigger your “this is AI” radar? v4 framework is now live and it puts this to shame 😳

18,522 Aufrufe

I see a lot of AI UGC being promoted on X, so I figured I’d share some of mine. I’ve been taking prompt engineering seriously since early 2024. Thousands of API tokens and endless iterations later, I’ve built GPT prompt templates that can reliably fire off outputs like this. I do have a paid mini-course if you’re interested — check my profile. I’m an “Ecom Unc” btw. No weird upsells, no call portals, just raw paid value.

16,689 Aufrufe

Videos

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5.1 Cheeky viral product placement is going to be one of the easiest ways brands get seen by millions. Not an ad that feels like an ad. A fake reunion example? And your product just happens to be in the hands of the person who has their shit together… Rinse & repeat formula

5.1 Cheeky viral product placement is going to be one of the easiest ways brands get seen by millions. Not an ad that feels like an ad. A fake reunion example? And your product just happens to be in the hands of the person who has their shit together… Rinse & repeat formula

2,477,581 Aufrufe • vor 2 Monaten

v5.3 might be my favourite update yet. The new animation module is quietly turning into people’s top spenders. Not because the visuals are “better.” Because they’re more watchable. This ad worked because it made people laugh first. Humor drops defenses, earns attention, and buys you enough time to educate before you ever sell. That’s retention. That’s why these creatives keep scaling. Comment “v5” and I’ll send you the framework link.

v5.3 might be my favourite update yet. The new animation module is quietly turning into people’s top spenders. Not because the visuals are “better.” Because they’re more watchable. This ad worked because it made people laugh first. Humor drops defenses, earns attention, and buys you enough time to educate before you ever sell. That’s retention. That’s why these creatives keep scaling. Comment “v5” and I’ll send you the framework link.

95,270 Aufrufe • vor 4 Tagen

Which server does the most in bottle service? 🤔 These videos do insane organic views and are made using my 5.1 AI UGC system. It’s subconscious but did you see the drink over and over again in the video? This is mass awareness done well.

Which server does the most in bottle service? 🤔 These videos do insane organic views and are made using my 5.1 AI UGC system. It’s subconscious but did you see the drink over and over again in the video? This is mass awareness done well.

913,543 Aufrufe • vor 1 Monat

“How do I run telehealth ads?” You don’t sell the product. You sell the story. It’s almost always someone sharing a real struggle first, with only a subtle mention of the product and a simple “learn more” CTA. When brands can afford a $200–300 CAC, they aren’t chasing maximum retention. They’re filtering for the right customer at the right stage of awareness. Cast a broad net with the story. Narrow the audience with the product. That’s how powerhouse telehealth ads are built. Swap the persona. Rewrite the script. Repeat. 10–15 high-quality variations per day for under $50 with my v5.2 system Comment “link” for the framework link.

“How do I run telehealth ads?” You don’t sell the product. You sell the story. It’s almost always someone sharing a real struggle first, with only a subtle mention of the product and a simple “learn more” CTA. When brands can afford a $200–300 CAC, they aren’t chasing maximum retention. They’re filtering for the right customer at the right stage of awareness. Cast a broad net with the story. Narrow the audience with the product. That’s how powerhouse telehealth ads are built. Swap the persona. Rewrite the script. Repeat. 10–15 high-quality variations per day for under $50 with my v5.2 system Comment “link” for the framework link.

37,804 Aufrufe • vor 7 Tagen

Everybody asks how I find winning AI UGC concepts: I study nostalgia. The brain remembers familiar moments because they trigger existing memories, then reinforce them by attaching your ad to that same feeling. You’re not just creating attention. You’re borrowing memory. Comment “concept” and I’ll show you exactly how I research these.

Everybody asks how I find winning AI UGC concepts: I study nostalgia. The brain remembers familiar moments because they trigger existing memories, then reinforce them by attaching your ad to that same feeling. You’re not just creating attention. You’re borrowing memory. Comment “concept” and I’ll show you exactly how I research these.

48,772 Aufrufe • vor 10 Tagen

5.2 Framework Update for AI UGC In 5.2 I go over the art of making a good ad. From storytelling to character creation, to hook methods. If you want the “science” behind what makes an ad work and how you can get into the mind of your customer, it’s a must watch. See you inside!

5.2 Framework Update for AI UGC In 5.2 I go over the art of making a good ad. From storytelling to character creation, to hook methods. If you want the “science” behind what makes an ad work and how you can get into the mind of your customer, it’s a must watch. See you inside!

345,689 Aufrufe • vor 2 Monaten

The death of UGC with v5.1 My latest realism engine makes light work of influencer UGC videos. In 30 minutes you can spin up ads like this without paying product costs, influencer fees & waiting weeks for the content… or for revisions… If you’ve hired UGC before, you know 🤣

The death of UGC with v5.1 My latest realism engine makes light work of influencer UGC videos. In 30 minutes you can spin up ads like this without paying product costs, influencer fees & waiting weeks for the content… or for revisions… If you’ve hired UGC before, you know 🤣

284,033 Aufrufe • vor 2 Monaten

Tons of “gurus” on here ripping my methods/ad concepts and calling it their own. Didn’t know Twitter ecom guys were buying from anon accounts lol. V4 update drops tonight. Haven’t seen anyone beat my AI UGC yet… but I’m always down to trade notes with people pushing it.

Tons of “gurus” on here ripping my methods/ad concepts and calling it their own. Didn’t know Twitter ecom guys were buying from anon accounts lol. V4 update drops tonight. Haven’t seen anyone beat my AI UGC yet… but I’m always down to trade notes with people pushing it.

376,980 Aufrufe • vor 5 Monaten

My v5.1 podcast ads are crushing it. My framework for ads like this is are really powerful. What would have taken weeks and thousands in fees for actors, set, equipment, production & takes… can now be done with a laptop and $10 in tokens. These ads always get insane ROAS.

My v5.1 podcast ads are crushing it. My framework for ads like this is are really powerful. What would have taken weeks and thousands in fees for actors, set, equipment, production & takes… can now be done with a laptop and $10 in tokens. These ads always get insane ROAS.

225,738 Aufrufe • vor 3 Monaten

Anime-style ads might be the highest-retention animated ad format right now. Built this entire spot with my v5 framework + the Fable 5 update inside 5.2. Every beat was handmade: music, scene direction, characters, pacing, cuts. Not AI slop. A real ad system. Comment “ANIME” and I’ll send you the framework.

Anime-style ads might be the highest-retention animated ad format right now. Built this entire spot with my v5 framework + the Fable 5 update inside 5.2. Every beat was handmade: music, scene direction, characters, pacing, cuts. Not AI slop. A real ad system. Comment “ANIME” and I’ll send you the framework.

27,854 Aufrufe • vor 14 Tagen

My V3 AI UGC has IG comments arguing like it’s real 😭 Zero recognition it’s AI. If you know what you’re doing, this is insane for TT Shop/Meta. 25–30 mins to create, then you can spin new angles in minutes.

My V3 AI UGC has IG comments arguing like it’s real 😭 Zero recognition it’s AI. If you know what you’re doing, this is insane for TT Shop/Meta. 25–30 mins to create, then you can spin new angles in minutes.

288,141 Aufrufe • vor 5 Monaten

v5 is still a powerhouse. Ads like this can become top spenders fast. Catchy jingles + cute visuals + the right audience = retention hacking 101. Massive new update coming to my animated ads guide inside the course in the next few weeks.

v5 is still a powerhouse. Ads like this can become top spenders fast. Catchy jingles + cute visuals + the right audience = retention hacking 101. Massive new update coming to my animated ads guide inside the course in the next few weeks.

25,388 Aufrufe • vor 16 Tagen

5.2 AI UGC sneak peek. $2 for this video, change persona + script, generate in 15 minutes. Systemized the entire process and have a complete 54,000+ character prompt engine ready to drop. (Which everybody used when Sora was around) This is KILLING everything out there.

5.2 AI UGC sneak peek. $2 for this video, change persona + script, generate in 15 minutes. Systemized the entire process and have a complete 54,000+ character prompt engine ready to drop. (Which everybody used when Sora was around) This is KILLING everything out there.

58,210 Aufrufe • vor 1 Monat

My 5.2 engine is quietly printing millions Once you really understand your customer and how they respond to media, you unlock fresh personas and scripts that trip those exact psychology loops This is some my most powerful AI D2C media out there right now Join 5.2 today

My 5.2 engine is quietly printing millions Once you really understand your customer and how they respond to media, you unlock fresh personas and scripts that trip those exact psychology loops This is some my most powerful AI D2C media out there right now Join 5.2 today

42,579 Aufrufe • vor 1 Monat

There’s one AI UGC engine I’d bet on for D2C right now: 5.2. I don’t post every win, but the track record is becoming hard to ignore. New result screenshots land in my DMs almost daily now. The best ones I’ll show inside the community 🏆 (coming soon)

There’s one AI UGC engine I’d bet on for D2C right now: 5.2. I don’t post every win, but the track record is becoming hard to ignore. New result screenshots land in my DMs almost daily now. The best ones I’ll show inside the community 🏆 (coming soon)

36,461 Aufrufe • vor 1 Monat

5.2 AI UGC Method Consumer psych is the focus imagine having 20-30 of these different persona archetypes all advertising the same supplement. This is making people millions right now and is one of the best D2C ads out for CPA. If you’re not already in v5… you’ll miss it

5.2 AI UGC Method Consumer psych is the focus imagine having 20-30 of these different persona archetypes all advertising the same supplement. This is making people millions right now and is one of the best D2C ads out for CPA. If you’re not already in v5… you’ll miss it

47,000 Aufrufe • vor 1 Monat

My V5.1 Realism Framework for AI UGC Watching my ad formula get copied all over X. Happy to see how many are implementing it. Most people learned how to generate. But very few know how to think. V5.2 will cover consumer psychology + building winning ad concepts that sell.

My V5.1 Realism Framework for AI UGC Watching my ad formula get copied all over X. Happy to see how many are implementing it. Most people learned how to generate. But very few know how to think. V5.2 will cover consumer psychology + building winning ad concepts that sell.

85,599 Aufrufe • vor 2 Monaten

My V5.2 framework (preview) Most AI UGC on X wouldn’t survive real ad spend… “Quick” Seedance clips don’t print money. (yet) But a few great storytelling ads do. That’s what 5.2 is built for: AI ads that convert like real UGC (or better)

My V5.2 framework (preview) Most AI UGC on X wouldn’t survive real ad spend… “Quick” Seedance clips don’t print money. (yet) But a few great storytelling ads do. That’s what 5.2 is built for: AI ads that convert like real UGC (or better)

65,123 Aufrufe • vor 2 Monaten

This is what a real converting AI UGC ad looks like. I see a ton of AI UGC stuff promoted on X… most of it is goon / slop clickbait to get you to into some bs lead magnet. If you’re actually in D2C and want to learn conversion ad frameworks, use my 5.1 framework.

This is what a real converting AI UGC ad looks like. I see a ton of AI UGC stuff promoted on X… most of it is goon / slop clickbait to get you to into some bs lead magnet. If you’re actually in D2C and want to learn conversion ad frameworks, use my 5.1 framework.

59,116 Aufrufe • vor 2 Monaten

My V5.1 Realism Framework Simplicity executed perfectly will always outperform complexity done poorly. I’ll take video made in 30-minutes at a $50 CPM over a 2-minute “single prompt” clip at $300+ CPMs… but they don’t tell you that part 🤣

My V5.1 Realism Framework Simplicity executed perfectly will always outperform complexity done poorly. I’ll take video made in 30-minutes at a $50 CPM over a 2-minute “single prompt” clip at $300+ CPMs… but they don’t tell you that part 🤣

64,056 Aufrufe • vor 2 Monaten