
Franky Shaw
@frankyecom • 13,809 subscribers
12 years in e-com. Once hit $800k in a day. Sold my first company after a Good Morning America feature. Still in love with the game. AI UGC course below.
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Videos

5.1 Cheeky viral product placement is going to be one of the easiest ways brands get seen by millions. Not an ad that feels like an ad. A fake reunion example? And your product just happens to be in the hands of the person who has their shit together… Rinse & repeat formula
Franky Shaw2,482,158 views • 3 months ago

AI animated ads are about to become a MUCH bigger part of performance marketing. You can now make movie-quality animated ads in ANY length. I packed my entire A-Z framework for this into a free v5 update for existing members. v6 is next… Comment “v5” for the details👇
Franky Shaw213,524 views • 18 days ago

My 5.3 Animation Framework Showcase. I think brands should look to become mini TV studios. Recurring characters. Ongoing storylines. Products built into the plot. Every ad becomes another episode people recognize. Entertainment earns attention. Education earns the sale.
Franky Shaw134,146 views • 14 days ago

My 5.3 animated framework update. Over 1 hour of content for all things animated AI UGC. From music video ads, 3 minute VSLs, to 30 second animated shorts that get millions of views online. If you’re already a member you’ll get an email shortly. If not comment “v5” below 👇
Franky Shaw66,998 views • 19 days ago

I made a retired Peter Parker commercial in 1 hour. And 90% of the heavy lifting came from my new v6 creative engine. v6 is built to help brands and creative teams produce studio-level AI commercials, animation, concepts, storytelling, the whole thing… It’s a full A-Z guide, built specifically for performance marketers. If you’re serious about training your creative team on AI production, this update is going to be a must-have. It’s launching soon. Comment “spiderman” and I’ll send you my free viral concept guide.
Franky Shaw49,350 views • 16 days ago

5.2 Framework Update for AI UGC In 5.2 I go over the art of making a good ad. From storytelling to character creation, to hook methods. If you want the “science” behind what makes an ad work and how you can get into the mind of your customer, it’s a must watch. See you inside!
Franky Shaw346,651 views • 3 months ago

The easiest way to get someone to watch a 90-second ad? Don’t make it feel like an ad. Tell a story. While they’re following the story, you educate them on the problem. Then you casually introduce the product as the solution. No hard pitch. No forcing it. Just a story that naturally sells. Comment “story” and I’ll send you my watch-time story concepts for both men & women.
Franky Shaw72,977 views • 29 days ago

The death of UGC with v5.1 My latest realism engine makes light work of influencer UGC videos. In 30 minutes you can spin up ads like this without paying product costs, influencer fees & waiting weeks for the content… or for revisions… If you’ve hired UGC before, you know 🤣
Franky Shaw285,115 views • 4 months ago

AI is about to make brand characters a MUCH bigger part of performance marketing. Brands can now use the same animated character across every single ad. Same face. Same personality. Same voice. Different concepts every week. Eventually, people won’t just recognize the product. They’ll recognize the character selling it. Think Flo from Progressive or Jake from State Farm… Except now even a small DTC brand can build one. I think the smartest brands are going to create recurring animated characters that audiences see so often, they become synonymous with the brand. This is going to be a massive part of AI advertising. If you want my complete character production framework PDF, comment “brand” below this video.
Franky Shaw35,549 views • 15 days ago

v5.3 might be my favourite update yet. The new animation module is quietly turning into people’s top spenders. Not because the visuals are “better.” Because they’re more watchable. This ad worked because it made people laugh first. Humor drops defenses, earns attention, and buys you enough time to educate before you ever sell. That’s retention. That’s why these creatives keep scaling. Comment “v5” and I’ll send you the framework link.
Franky Shaw102,654 views • 1 month ago

Tons of “gurus” on here ripping my methods/ad concepts and calling it their own. Didn’t know Twitter ecom guys were buying from anon accounts lol. V4 update drops tonight. Haven’t seen anyone beat my AI UGC yet… but I’m always down to trade notes with people pushing it.
Franky Shaw386,612 views • 7 months ago

My v5.1 podcast ads are crushing it. My framework for ads like this is are really powerful. What would have taken weeks and thousands in fees for actors, set, equipment, production & takes… can now be done with a laptop and $10 in tokens. These ads always get insane ROAS.
Franky Shaw226,102 views • 4 months ago

80s AI isn’t winning because people think it’s real. It’s winning because people want to watch it. The VHS look, cheesy humor, and nostalgia make it insanely shareable, especially with the 50+ crowd. I’m adding the full framework to the next V5 update. Comment “v5” for it.
Franky Shaw67,382 views • 1 month ago

Most AI podcast ads fail for one reason. They’re fuckin sloppy. The REAL winners obsess over micro-details: Awkward pauses. Eye movement. Speech rhythm. Tiny mannerisms that keep people watching. Comment “psych” and I’ll send you my AI podcast mannerism framework.
Franky Shaw52,876 views • 1 month ago

Introducing v6 (Showcase). Built for performance marketers who actually give a shit about creative. While everyone’s chasing the newest AI model to sell another guide, I spent my time building a system brands can use to train creative teams. v6 focuses on: • Scripting that holds attention • Cinematic b-roll • AI video mastery • Editing for retention & story X is flooded with AI UGC advice from people who’ve never actually built or scaled a D2C brand. This isn’t another “faceless guide/prompt” pack. It’s a creative operating system for brands that want better ads, without the bullshit. See you inside.
Franky Shaw37,259 views • 26 days ago

Everybody asks how I find winning AI UGC concepts: I study nostalgia. The brain remembers familiar moments because they trigger existing memories, then reinforce them by attaching your ad to that same feeling. You’re not just creating attention. You’re borrowing memory. Comment “concept” and I’ll show you exactly how I research these.
Franky Shaw51,683 views • 1 month ago

70%+ Retention with my v5 Framework If you want ads that hold attention & sell to customers in a fun way, my v5 animated ads update is incredible. I’ll be making an update to it with some added styles in the next few days. I’m always gonna keep my course one step ahead.
Franky Shaw51,820 views • 2 months ago

“How do I run telehealth ads?” You don’t sell the product. You sell the story. It’s almost always someone sharing a real struggle first, with only a subtle mention of the product and a simple “learn more” CTA. When brands can afford a $200–300 CAC, they aren’t chasing maximum retention. They’re filtering for the right customer at the right stage of awareness. Cast a broad net with the story. Narrow the audience with the product. That’s how powerhouse telehealth ads are built. Swap the persona. Rewrite the script. Repeat. 10–15 high-quality variations per day for under $50 with my v5.2 system Comment “link” for the framework link.
Franky Shaw39,712 views • 1 month ago