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Franky Shaw

@frankyecom • 10,912 subscribers

12 years in e-commerce, obsessed with consumer psychology & making AI ads for your favorite d2c brands. Learn my frameworks & systems below.

Shorts

1.6m views on IG for my AI demo video. 12k likes 13k shares For a product that doesn’t exist and video that was made in about 20 minutes. Crazy.

1.6m views on IG for my AI demo video. 12k likes 13k shares For a product that doesn’t exist and video that was made in about 20 minutes. Crazy.

88,800 görüntüleme

Street interview realism AI UGC People pay thousands for clips like this, you can pay $2 and use my v3 framework and get something identical within 10 minutes. We're already at the best we can get if you know how to use the tools properly. It's all in HOW you do it.

Street interview realism AI UGC People pay thousands for clips like this, you can pay $2 and use my v3 framework and get something identical within 10 minutes. We're already at the best we can get if you know how to use the tools properly. It's all in HOW you do it.

23,125 görüntüleme

There’s some subtle details here that make v4 standout from v3. (My prompt engine) One is the audio, there is a subtle distortion that this mic has that my prompt engine picked up on naturally. It’s really crazy how fast it continues to improve. v5 is scheduled for May 🥳✌️

There’s some subtle details here that make v4 standout from v3. (My prompt engine) One is the audio, there is a subtle distortion that this mic has that my prompt engine picked up on naturally. It’s really crazy how fast it continues to improve. v5 is scheduled for May 🥳✌️

21,714 görüntüleme

v2 example (we’re on v4 now) multi-camera intro. Script’s slightly off (“I used to be 250 lbs”). But be honest… if you were scrolling, would this trigger your “this is AI” radar? v4 framework is now live and it puts this to shame 😳

v2 example (we’re on v4 now) multi-camera intro. Script’s slightly off (“I used to be 250 lbs”). But be honest… if you were scrolling, would this trigger your “this is AI” radar? v4 framework is now live and it puts this to shame 😳

18,522 görüntüleme

I see a lot of AI UGC being promoted on X, so I figured I’d share some of mine. I’ve been taking prompt engineering seriously since early 2024. Thousands of API tokens and endless iterations later, I’ve built GPT prompt templates that can reliably fire off outputs like this. I do have a paid mini-course if you’re interested — check my profile. I’m an “Ecom Unc” btw. No weird upsells, no call portals, just raw paid value.

16,689 görüntüleme

Videos

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5.1 Cheeky viral product placement is going to be one of the easiest ways brands get seen by millions. Not an ad that feels like an ad. A fake reunion example? And your product just happens to be in the hands of the person who has their shit together… Rinse & repeat formula

5.1 Cheeky viral product placement is going to be one of the easiest ways brands get seen by millions. Not an ad that feels like an ad. A fake reunion example? And your product just happens to be in the hands of the person who has their shit together… Rinse & repeat formula

2,467,609 görüntüleme • 16 gün önce

Which server does the most in bottle service? 🤔 These videos do insane organic views and are made using my 5.1 AI UGC system. It’s subconscious but did you see the drink over and over again in the video? This is mass awareness done well.

Which server does the most in bottle service? 🤔 These videos do insane organic views and are made using my 5.1 AI UGC system. It’s subconscious but did you see the drink over and over again in the video? This is mass awareness done well.

896,138 görüntüleme • 9 gün önce

5.2 Framework Update for AI UGC In 5.2 I go over the art of making a good ad. From storytelling to character creation, to hook methods. If you want the “science” behind what makes an ad work and how you can get into the mind of your customer, it’s a must watch. See you inside!

5.2 Framework Update for AI UGC In 5.2 I go over the art of making a good ad. From storytelling to character creation, to hook methods. If you want the “science” behind what makes an ad work and how you can get into the mind of your customer, it’s a must watch. See you inside!

341,486 görüntüleme • 27 gün önce

The death of UGC with v5.1 My latest realism engine makes light work of influencer UGC videos. In 30 minutes you can spin up ads like this without paying product costs, influencer fees & waiting weeks for the content… or for revisions… If you’ve hired UGC before, you know 🤣

The death of UGC with v5.1 My latest realism engine makes light work of influencer UGC videos. In 30 minutes you can spin up ads like this without paying product costs, influencer fees & waiting weeks for the content… or for revisions… If you’ve hired UGC before, you know 🤣

279,734 görüntüleme • 1 ay önce

My v5.1 podcast ads are crushing it. My framework for ads like this is are really powerful. What would have taken weeks and thousands in fees for actors, set, equipment, production & takes… can now be done with a laptop and $10 in tokens. These ads always get insane ROAS.

My v5.1 podcast ads are crushing it. My framework for ads like this is are really powerful. What would have taken weeks and thousands in fees for actors, set, equipment, production & takes… can now be done with a laptop and $10 in tokens. These ads always get insane ROAS.

224,924 görüntüleme • 1 ay önce

Tons of “gurus” on here ripping my methods/ad concepts and calling it their own. Didn’t know Twitter ecom guys were buying from anon accounts lol. V4 update drops tonight. Haven’t seen anyone beat my AI UGC yet… but I’m always down to trade notes with people pushing it.

Tons of “gurus” on here ripping my methods/ad concepts and calling it their own. Didn’t know Twitter ecom guys were buying from anon accounts lol. V4 update drops tonight. Haven’t seen anyone beat my AI UGC yet… but I’m always down to trade notes with people pushing it.

358,902 görüntüleme • 4 ay önce

My 5.1 AI UGC framework is already being used behind real ad spend by some of the biggest D2C brands in the game. Not because it makes AI videos look cool. Because it makes AI ads convert. And those are two very different things.

My 5.1 AI UGC framework is already being used behind real ad spend by some of the biggest D2C brands in the game. Not because it makes AI videos look cool. Because it makes AI ads convert. And those are two very different things.

34,031 görüntüleme • 12 gün önce

My V3 AI UGC has IG comments arguing like it’s real 😭 Zero recognition it’s AI. If you know what you’re doing, this is insane for TT Shop/Meta. 25–30 mins to create, then you can spin new angles in minutes.

My V3 AI UGC has IG comments arguing like it’s real 😭 Zero recognition it’s AI. If you know what you’re doing, this is insane for TT Shop/Meta. 25–30 mins to create, then you can spin new angles in minutes.

286,962 görüntüleme • 4 ay önce

This is what a real converting AI UGC ad looks like. I see a ton of AI UGC stuff promoted on X… most of it is goon / slop clickbait to get you to into some bs lead magnet. If you’re actually in D2C and want to learn conversion ad frameworks, use my 5.1 framework.

This is what a real converting AI UGC ad looks like. I see a ton of AI UGC stuff promoted on X… most of it is goon / slop clickbait to get you to into some bs lead magnet. If you’re actually in D2C and want to learn conversion ad frameworks, use my 5.1 framework.

56,748 görüntüleme • 1 ay önce

My V5.2 framework (preview) Most AI UGC on X wouldn’t survive real ad spend… “Quick” Seedance clips don’t print money. (yet) But a few great storytelling ads do. That’s what 5.2 is built for: AI ads that convert like real UGC (or better)

My V5.2 framework (preview) Most AI UGC on X wouldn’t survive real ad spend… “Quick” Seedance clips don’t print money. (yet) But a few great storytelling ads do. That’s what 5.2 is built for: AI ads that convert like real UGC (or better)

63,659 görüntüleme • 1 ay önce

My V5.1 Realism Framework Simplicity executed perfectly will always outperform complexity done poorly. I’ll take video made in 30-minutes at a $50 CPM over a 2-minute “single prompt” clip at $300+ CPMs… but they don’t tell you that part 🤣

My V5.1 Realism Framework Simplicity executed perfectly will always outperform complexity done poorly. I’ll take video made in 30-minutes at a $50 CPM over a 2-minute “single prompt” clip at $300+ CPMs… but they don’t tell you that part 🤣

63,669 görüntüleme • 1 ay önce

Founders method using my 5.1 system AI UGC ads are my top performers now because of the creative freedom. I can spin narratives on demand with any mockup actor I want. And get an ad like this for under $10. From concept to launch in an hour… there’s nothing like it.

Founders method using my 5.1 system AI UGC ads are my top performers now because of the creative freedom. I can spin narratives on demand with any mockup actor I want. And get an ad like this for under $10. From concept to launch in an hour… there’s nothing like it.

66,568 görüntüleme • 1 ay önce

My v5.1 framework for AI UGC No actors, no set, no film crew, no setup or takedown. $7 in tokens and a concept to frame “Divine Sky” as the best. In 30 minutes you have an ad like this. Good looking couple, a trustworthy opinion and no overselling = conversion powerhouse $$$

My v5.1 framework for AI UGC No actors, no set, no film crew, no setup or takedown. $7 in tokens and a concept to frame “Divine Sky” as the best. In 30 minutes you have an ad like this. Good looking couple, a trustworthy opinion and no overselling = conversion powerhouse $$$

57,732 görüntüleme • 1 ay önce

Founders method using my v5.1 framework. Anybody can make an AI ad… but understanding what your demographic wants to see/hear is a whole other skill. Storytelling ads like this are crushing it. You can make 10-15 different concept angles and scale hyper aggressively.

Founders method using my v5.1 framework. Anybody can make an AI ad… but understanding what your demographic wants to see/hear is a whole other skill. Storytelling ads like this are crushing it. You can make 10-15 different concept angles and scale hyper aggressively.

41,917 görüntüleme • 1 ay önce

The biggest D2C brands I’m working with right now aren’t just running ads… They’re pushing aggressive organic content into advertorial funnels. Organic gets the attention. Advertorials do the selling. The funnel prints on the backend. That’s exactly what my 5.1 framework was built for: AI content that can pull millions of views, warm up buyers, and send them straight into a conversion path. If you’re not doing this while AI UGC is hot, you’re missing out massively.

The biggest D2C brands I’m working with right now aren’t just running ads… They’re pushing aggressive organic content into advertorial funnels. Organic gets the attention. Advertorials do the selling. The funnel prints on the backend. That’s exactly what my 5.1 framework was built for: AI content that can pull millions of views, warm up buyers, and send them straight into a conversion path. If you’re not doing this while AI UGC is hot, you’re missing out massively.

30,056 görüntüleme • 1 ay önce

Consumer psychology has fascinated me ever since I started making ads. 5.2 is basically 10+ years of D2C advertising knowledge condensed into one system. Subconscious buying behavior. Attention manipulation. TOF psychology. Conversion triggers. Emotional pattern recognition. Why some ads scale endlessly while others completely flop. I break down the full A-Z process of what actually makes people buy.

Consumer psychology has fascinated me ever since I started making ads. 5.2 is basically 10+ years of D2C advertising knowledge condensed into one system. Subconscious buying behavior. Attention manipulation. TOF psychology. Conversion triggers. Emotional pattern recognition. Why some ads scale endlessly while others completely flop. I break down the full A-Z process of what actually makes people buy.

23,106 görüntüleme • 23 gün önce

100% of this video is AI using my 5.1 framework. It’s not just about making realistic AI UGC anymore. That’s been seen/done. How do you create a narrative around your product to get people interested -> then convert that interest quickly into sales? That’s the real value.

100% of this video is AI using my 5.1 framework. It’s not just about making realistic AI UGC anymore. That’s been seen/done. How do you create a narrative around your product to get people interested -> then convert that interest quickly into sales? That’s the real value.

55,862 görüntüleme • 2 ay önce

My 5.2 Framework “Organic” farming. This is my latest update and showcases “comment farming” for selling B2B SAAS systems to door to door contractors. Made in 1 hour using my 5.2 system. You can get thousands of DM leads per week with videos just like these.

My 5.2 Framework “Organic” farming. This is my latest update and showcases “comment farming” for selling B2B SAAS systems to door to door contractors. Made in 1 hour using my 5.2 system. You can get thousands of DM leads per week with videos just like these.

26,168 görüntüleme • 1 ay önce

V5 is my best work yet. The realism this framework produces is something I haven’t seen anyone replicate yet. You can deliver any message and it just works. I know how powerful this is. First V5 update drops in 12 days.

V5 is my best work yet. The realism this framework produces is something I haven’t seen anyone replicate yet. You can deliver any message and it just works. I know how powerful this is. First V5 update drops in 12 days.

49,714 görüntüleme • 2 ay önce

Why my v5.1 realism framework works: It’s not just about creative freedom, sometimes finding the right content creator is impossible for your product. This ad would’ve cost $4k easily between time, set, cast, production & equipment. This was $11 to make and took an hour.

Why my v5.1 realism framework works: It’s not just about creative freedom, sometimes finding the right content creator is impossible for your product. This ad would’ve cost $4k easily between time, set, cast, production & equipment. This was $11 to make and took an hour.

35,772 görüntüleme • 1 ay önce