The House is happy to announce the appointment of #LeeKnow from Stray Kids as a new Global Brand Ambassador. Upon receiving the news, Lee Know shared his excitement for his role, “I believe Gucci is a brand that transcends the past and present through heritage and contemporary creativity.” #StrayKids
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BEAUTY AND THE BAG Global Brand Ambassador #NINGNING from aespa and the new #GucciPaparazzo handbag, captured by Mert and Marcus. Discover more #aespa
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A new campaign for the iconic Horsebit 1955 bag marks the 5th year of Global Brand Ambassador Xiao Zhan’s journey with the House. Free Delivery and Return on All Online Orders.
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A Movement of Silk. Embodying the fluid elegance of #Gucci’s silk scarves, Brand Ambassador 羽生結弦official_Staff 公式 stars in an original dance created for the House. #YuzuruHanyu #GucciTheArtOfSilk
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GUCCI RACING From the 2027 FIA Formula One World Championship, Alpine will compete in the House’s colors as ‘Gucci Racing Alpine Formula One Team,’ marking the first time a luxury fashion house serves as title partner of a Formula One team. #GucciRacing BWT Alpine Formula One Team
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GUCCICORE May 16 9 p.m. EDT New York #GucciCore #ZhangLingHe
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Global Brand Ambassadors and friends of the House gathered at Gyeongbokgung Palace in Seoul to attend the #GucciCruise24 fashion show. #DakotaJohnson #IU #JodieTurnerSmith #JunShison #AyakaMiyoshi #JayPark #JiyeonLim #KyunghoJung #Younghoon #Juyeon #YeonheeLee #GulfKanawut #JehoonLee #MarkRonson #DohwanLee
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THE GATHERING A new campaign celebrates the sense of belonging among those closest to one’s heart, featuring #NiNi, #SongWeiLong, @DavikaH and her husband #ChantavitDhanasevi, alongside a cast of models in looks from #GucciLaFamiglia. #GucciTheGathering #DavikaHoorne
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Xiao Zhan meets Horsebit 1953. Creative Director: Sabato De Sarno Artistic Director: Riccardo Zanola Photographer: Feng Li Global Brand Ambassador Xiao Zhan for the Horsebit 1953 loafer campaign. #GucciHorsebit1953 #XiaoZhan
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Captured where he first wore the #GucciHorsebit1955 bag 5 years ago, Global Brand Ambassador #XiaoZhan returns to Milan in a special campaign celebrating his journey with the House.
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. #JeremyOHarris, #PercyHynesWhite, and Global Brand Ambassador #KAI attended the men's #GucciFW23 fashion show at the Gucci Hub during #MFW.
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On route to #WeiboNight in Beijing, Global Brand Ambassador #XiaoZhan is seen in two #Gucci looks by Creative Director Sabato De Sarno.
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At #GucciCosmos, Global Brand Ambassador #XiaoZhan enters into the story of the House's origins within the room of Portals. Discover more
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#Hanni from NewJeans, who has been representing Gucci since 2022, is now a Global Brand Ambassador for Gucci Beauty, furthering her collaboration with the House. #GucciBeauty
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The #GucciHorsebit1955 bag accompanies Global Brand Ambassador #XiaoZhan throughout Milan, 5 years after his first visit. Discover more
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SUMMER AT LA ROSE DES VENTS At La Rose des Vents Monte Carlo beach club to capture the spirit of a Gucci summer. Discover more #GucciMonteCarlo
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An identity in motion. FALL WINTER 2025 FASHION SHOW Tomorrow at 3 p.m. CET #GucciFW25 #MFW
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The space between connection. FALL WINTER 2025 FASHION SHOW Tuesday, February 25, 3 p.m. CET #GucciFW25 #MFW
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GG Obsession. Emily Ratajkowski stars in a new campaign spotlighting the GG Monogram, a constant companion carried from one scene to the next as a seamless part of a day in Cannes. Discover more Art Director: Riccardo Zanola Director: Harrison Boyce Photographer: Daniel Arnold Stylist: Virginie Benarroch #EmilyRatajkowski #GucciOphidia #GucciGiglio
