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Guillaume Huin

@HuinGuillaume • 36,819 subscribers

Senior Marketing Director @McDonalds 🇺🇸

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Time to reveal everything there is to know about McDonald's “As Featured In” campaign. Spoilers ahead. Thread below.

Time to reveal everything there is to know about McDonald's “As Featured In” campaign. Spoilers ahead. Thread below.

200,651 views

After months of preparing and building everything, the McDonaldland TV shoot finally happened. While there was a lot of preparation prior to it, roughly 3 to 4 months, filming itself took "only" 3 full days. The set was divided in different worlds like the restaurant, the desert, the train. We constantly switched from one to the other to shoot the content. We partnered with a production company and an awesome director who are used to shoot practically and create universes like this.

After months of preparing and building everything, the McDonaldland TV shoot finally happened. While there was a lot of preparation prior to it, roughly 3 to 4 months, filming itself took "only" 3 full days. The set was divided in different worlds like the restaurant, the desert, the train. We constantly switched from one to the other to shoot the content. We partnered with a production company and an awesome director who are used to shoot practically and create universes like this.

19,386 views

Each TinyTAN toy will come within a box and an exclusive photocard, which is a nice full circle moment following the BTS meal and the fun and adorable moment when Jin said in an interview "no there weren't any photocards planned but I will make a suggestion to McDonald's".

Each TinyTAN toy will come within a box and an exclusive photocard, which is a nice full circle moment following the BTS meal and the fun and adorable moment when Jin said in an interview "no there weren't any photocards planned but I will make a suggestion to McDonald's".

10,521 views

Sukuna completing side quests above McDonald's in Times Square

Sukuna completing side quests above McDonald's in Times Square

17,336 views

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Volvo posted a 3 min and 46 second ad on Instagram, shot by Hoyte Van Hoytema, the cinematographer of Interstellar and Oppenheimer. It goes against every single rule you can think about as a social lead. Length. Format. Over-produced. Every comment under the ad said it immediately put Volvo in their consideration set. It's fucking fantastic.
3:49
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Volvo posted a 3 min and 46 second ad on Instagram, shot by Hoyte Van Hoytema, the cinematographer of Interstellar and Oppenheimer. It goes against every single rule you can think about as a social lead. Length. Format. Over-produced. Every comment under the ad said it immediately put Volvo in their consideration set. It's fucking fantastic.

Guillaume Huin

13,802,956 views • 1 year ago

i've seen crazy ads in my life but NOTHING compares to this.
3:04
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i've seen crazy ads in my life but NOTHING compares to this.

Guillaume Huin

5,867,840 views • 2 years ago

One of the best piece of (brand) content I’ve ever seen. Real tangibles, focusing on scale and timeliness. Smooth tie back to the product. Deliciously witty. Perfection. No notes. Bravo Apple.
5:17
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One of the best piece of (brand) content I’ve ever seen. Real tangibles, focusing on scale and timeliness. Smooth tie back to the product. Deliciously witty. Perfection. No notes. Bravo Apple.

Guillaume Huin

943,145 views • 2 years ago

The McDonaldland Meal gave us a chance to recreate the entire McDonaldland universe in real life in a new commercial. The music was reinvented by Toro y Moi and it is the most enchanting and sweet summer song in my unbiased opinion.
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The McDonaldland Meal gave us a chance to recreate the entire McDonaldland universe in real life in a new commercial. The music was reinvented by Toro y Moi and it is the most enchanting and sweet summer song in my unbiased opinion.

Guillaume Huin

201,079 views • 10 months ago

Happy Snack Wrap Day. It would have NEVER happened without Twitter at the time and now X, and the roughly 160,000 posts asking for its return. So, we got Brian Cox to read some of them. The people won. The fans won. X won. YOU WON.
0:30
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Happy Snack Wrap Day. It would have NEVER happened without Twitter at the time and now X, and the roughly 160,000 posts asking for its return. So, we got Brian Cox to read some of them. The people won. The fans won. X won. YOU WON.

Guillaume Huin

178,033 views • 11 months ago

Exclusive first look at the BTS TinyTAN x Happy Meal commercial launching TODAY in the US and many other markets.💜
0:30
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Exclusive first look at the BTS TinyTAN x Happy Meal commercial launching TODAY in the US and many other markets.💜

Guillaume Huin

148,444 views • 9 months ago

Arkunir Quand Matthias Steiner avait promis une médaille d’or à sa femme, décédée juste avant les jeux olympiques de 2008. Et ensuite il s’est passé ça…
1:00
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Arkunir Quand Matthias Steiner avait promis une médaille d’or à sa femme, décédée juste avant les jeux olympiques de 2008. Et ensuite il s’est passé ça…

Guillaume Huin

209,914 views • 2 years ago

Gm. Doodles x McDonald's is here. And so are Grimace, Hamburglar, Birdie and Officer Big Mac. Launch day means thread day, because there are a few important things I want Doodles fans to know 🧵
0:38
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Gm. Doodles x McDonald's is here. And so are Grimace, Hamburglar, Birdie and Officer Big Mac. Launch day means thread day, because there are a few important things I want Doodles fans to know 🧵

Guillaume Huin

132,207 views • 1 year ago

The McRib is officially BACK at McDonald's on 12.3. With its own holiday song. I am sorry or you're welcome.
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The McRib is officially BACK at McDonald's on 12.3. With its own holiday song. I am sorry or you're welcome.

Guillaume Huin

112,509 views • 1 year ago

The Minecraft x McDonald's collab will have two main ads. The first one is for the adult meal, showcasing Grimace, Hamburglar and Birdie.
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The Minecraft x McDonald's collab will have two main ads. The first one is for the adult meal, showcasing Grimace, Hamburglar and Birdie.

Guillaume Huin

90,257 views • 1 year ago

There will be a total of 16 characters to collect in the Changeables Happy Meal program starting 1.27. Every single design has a name and its own little personality. I have a soft spot for Teef Rex I won't lie.
0:47
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There will be a total of 16 characters to collect in the Changeables Happy Meal program starting 1.27. Every single design has a name and its own little personality. I have a soft spot for Teef Rex I won't lie.

Guillaume Huin

17,016 views • 4 months ago

Everyone has a McDonald's breakfast order. Even Kieran Culkin, Adele Dazeem, Keke Palmer, Jackie Chan, Colman Domingo, Rosalia, Teyana Taylor, Michael B Jordan and Edgar Ramírez.
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Everyone has a McDonald's breakfast order. Even Kieran Culkin, Adele Dazeem, Keke Palmer, Jackie Chan, Colman Domingo, Rosalia, Teyana Taylor, Michael B Jordan and Edgar Ramírez.

Guillaume Huin

19,832 views • 1 year ago

For those in NYC, you may see Doodles and McDonald's on the "BEAST", our Times Square Billboard, starting today.
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For those in NYC, you may see Doodles and McDonald's on the "BEAST", our Times Square Billboard, starting today.

Guillaume Huin

15,043 views • 1 year ago

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