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Guillaume Huin

@HuinGuillaume • 36,815 subscribers

Senior Marketing Director @McDonalds 🇺🇸

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Time to reveal everything there is to know about McDonald's “As Featured In” campaign. Spoilers ahead. Thread below.

Time to reveal everything there is to know about McDonald's “As Featured In” campaign. Spoilers ahead. Thread below.

200,651 görüntüleme

After months of preparing and building everything, the McDonaldland TV shoot finally happened. While there was a lot of preparation prior to it, roughly 3 to 4 months, filming itself took "only" 3 full days. The set was divided in different worlds like the restaurant, the desert, the train. We constantly switched from one to the other to shoot the content. We partnered with a production company and an awesome director who are used to shoot practically and create universes like this.

After months of preparing and building everything, the McDonaldland TV shoot finally happened. While there was a lot of preparation prior to it, roughly 3 to 4 months, filming itself took "only" 3 full days. The set was divided in different worlds like the restaurant, the desert, the train. We constantly switched from one to the other to shoot the content. We partnered with a production company and an awesome director who are used to shoot practically and create universes like this.

19,386 görüntüleme

Each TinyTAN toy will come within a box and an exclusive photocard, which is a nice full circle moment following the BTS meal and the fun and adorable moment when Jin said in an interview "no there weren't any photocards planned but I will make a suggestion to McDonald's".

Each TinyTAN toy will come within a box and an exclusive photocard, which is a nice full circle moment following the BTS meal and the fun and adorable moment when Jin said in an interview "no there weren't any photocards planned but I will make a suggestion to McDonald's".

10,521 görüntüleme

Sukuna completing side quests above McDonald's in Times Square

Sukuna completing side quests above McDonald's in Times Square

17,336 görüntüleme

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Volvo posted a 3 min and 46 second ad on Instagram, shot by Hoyte Van Hoytema, the cinematographer of Interstellar and Oppenheimer. It goes against every single rule you can think about as a social lead. Length. Format. Over-produced. Every comment under the ad said it immediately put Volvo in their consideration set. It's fucking fantastic.

Volvo posted a 3 min and 46 second ad on Instagram, shot by Hoyte Van Hoytema, the cinematographer of Interstellar and Oppenheimer. It goes against every single rule you can think about as a social lead. Length. Format. Over-produced. Every comment under the ad said it immediately put Volvo in their consideration set. It's fucking fantastic.

13,802,992 görüntüleme • 1 yıl önce

i've seen crazy ads in my life but NOTHING compares to this.

i've seen crazy ads in my life but NOTHING compares to this.

5,867,840 görüntüleme • 2 yıl önce

One of the best piece of (brand) content I’ve ever seen. Real tangibles, focusing on scale and timeliness. Smooth tie back to the product. Deliciously witty. Perfection. No notes. Bravo Apple.

943,145 görüntüleme • 2 yıl önce

The McDonaldland Meal gave us a chance to recreate the entire McDonaldland universe in real life in a new commercial. The music was reinvented by Toro y Moi and it is the most enchanting and sweet summer song in my unbiased opinion.

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The McDonaldland Meal gave us a chance to recreate the entire McDonaldland universe in real life in a new commercial. The music was reinvented by Toro y Moi and it is the most enchanting and sweet summer song in my unbiased opinion.

201,079 görüntüleme • 10 ay önce

Happy Snack Wrap Day. It would have NEVER happened without Twitter at the time and now X, and the roughly 160,000 posts asking for its return. So, we got Brian Cox to read some of them. The people won. The fans won. X won. YOU WON.

Happy Snack Wrap Day. It would have NEVER happened without Twitter at the time and now X, and the roughly 160,000 posts asking for its return. So, we got Brian Cox to read some of them. The people won. The fans won. X won. YOU WON.

178,033 görüntüleme • 11 ay önce

Exclusive first look at the BTS TinyTAN x Happy Meal commercial launching TODAY in the US and many other markets.💜

Exclusive first look at the BTS TinyTAN x Happy Meal commercial launching TODAY in the US and many other markets.💜

148,444 görüntüleme • 9 ay önce

Arkunir Quand Matthias Steiner avait promis une médaille d’or à sa femme, décédée juste avant les jeux olympiques de 2008. Et ensuite il s’est passé ça…

Arkunir Quand Matthias Steiner avait promis une médaille d’or à sa femme, décédée juste avant les jeux olympiques de 2008. Et ensuite il s’est passé ça…

209,914 görüntüleme • 2 yıl önce

Gm. Doodles x McDonald's is here. And so are Grimace, Hamburglar, Birdie and Officer Big Mac. Launch day means thread day, because there are a few important things I want Doodles fans to know 🧵

Gm. Doodles x McDonald's is here. And so are Grimace, Hamburglar, Birdie and Officer Big Mac. Launch day means thread day, because there are a few important things I want Doodles fans to know 🧵

132,207 görüntüleme • 1 yıl önce

The McRib is officially BACK at McDonald's on 12.3. With its own holiday song. I am sorry or you're welcome.

The McRib is officially BACK at McDonald's on 12.3. With its own holiday song. I am sorry or you're welcome.

112,509 görüntüleme • 1 yıl önce

The Minecraft x McDonald's collab will have two main ads. The first one is for the adult meal, showcasing Grimace, Hamburglar and Birdie.

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The Minecraft x McDonald's collab will have two main ads. The first one is for the adult meal, showcasing Grimace, Hamburglar and Birdie.

90,257 görüntüleme • 1 yıl önce

There will be a total of 16 characters to collect in the Changeables Happy Meal program starting 1.27. Every single design has a name and its own little personality. I have a soft spot for Teef Rex I won't lie.

There will be a total of 16 characters to collect in the Changeables Happy Meal program starting 1.27. Every single design has a name and its own little personality. I have a soft spot for Teef Rex I won't lie.

17,016 görüntüleme • 4 ay önce

Everyone has a McDonald's breakfast order. Even Kieran Culkin, Adele Dazeem, Keke Palmer, Jackie Chan, Colman Domingo, Rosalia, Teyana Taylor, Michael B Jordan and Edgar Ramírez.

Everyone has a McDonald's breakfast order. Even Kieran Culkin, Adele Dazeem, Keke Palmer, Jackie Chan, Colman Domingo, Rosalia, Teyana Taylor, Michael B Jordan and Edgar Ramírez.

19,832 görüntüleme • 1 yıl önce

For those in NYC, you may see Doodles and McDonald's on the "BEAST", our Times Square Billboard, starting today.

For those in NYC, you may see Doodles and McDonald's on the "BEAST", our Times Square Billboard, starting today.

15,043 görüntüleme • 1 yıl önce

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