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Everyone thought he was crazy for quitting his finance job to sell ice cream. Today, his novelty brand is available in 5,000+ stores, including Whole Foods, Erewhon, Bristol Farms, and The Fresh Market. Here's how to do the same: Step 1: Find the big idea David's advice: Ask yourself what's missing? - Look around at the way you live - Write down the products you love - Ask yourself: what would improve my quality of life? How can I make something that is 5-10x better than what exists? For David, the missing thing was a way to satisfy his sweet tooth with portion controlled & snackable products like Nestle’s Dibs. As someone who was lactose-intolerant and had issues with dairy, there weren't many options. And so, his dream snack, Dream Pops, was born! Step 2. Make your prototype David's advice: It doesn't have to be perfect. In the early days, David was making samples in his mom's kitchen by hand. One thing entrepreneurs get wrong? Trying to launch something perfect. If you're prototyping a food product, follow his advice: - Create a delicious and unique product - Differentiate with your packaging & branding - Iterate in small format grocery stores and get feedback from your customers before launching into national accounts Step 3. Put your product out there David's advice: Get your product in as many hands as possible—any way you can. Some ideas: - Host pop-ups with like-minded brands. Some brick and mortar brands were willing to pay $5K-$10K for a tailored “ice cream social”’ event with custom packaging. Revenue + awareness = free marketing. - Personally do samplings at local grocery stores to get real-time feedback from your customers. What do they love about the product? What do they hate? Those are your golden nuggets. Step 4. Scale thoughtfully David's advice: Don't get tempted by a big retailer with thousands of stores out the gate. Getting into a huge retailer can kill your business if you aren’t ready. Don't chase revenue and door count. Consider profitability, product quality, and overall risk. Some retailers require you to pay "slotting" where you spend $50K to $150K+ to be on the shelf for eight months. If you don't perform? You're out. The risk is massive and can put you out of business before you have the opportunity to flourish. Instead, find independent grocery stores and regional grocers with 3-10 locations and scale slowly – laser-focused on profitability and velocity. Today, Dream Pops is a multi-million dollar brand sold at Whole Foods, Safeway Albertsons, Acme, Shaws, Erewhon, ShopRite, The Fresh Market, Fresh Thyme, GoPuff, CVS, Thrive Market, and many more. This is your reminder to tune out all the noise, trust your intuition & keep building. Want to get 1:1 advice from a CPG industry expert? You can now book David Greenfeld on Intro. -- Did you enjoy this business breakdown? Follow @useintro to learn how the world's most successful entrepreneurs built $100M+ businesses.

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Meet Intro, advisors for your business, on-demand. 🙋🏽‍♂️ Access to 1K+ founders & execs 🧠 Business advice via 1:1 video calls 📈 Businesses are seeing real ROIs Our experts —> Founder of Reddit ($10B), Founder of Zillow ($12B), Founder of Sweetgreen ($4B) and 1000+ more

Meet Intro, advisors for your business, on-demand. 🙋🏽‍♂️ Access to 1K+ founders & execs 🧠 Business advice via 1:1 video calls 📈 Businesses are seeing real ROIs Our experts —> Founder of Reddit ($10B), Founder of Zillow ($12B), Founder of Sweetgreen ($4B) and 1000+ more

1,355,739 次观看 • 1 年前

"It's better to have 100 people love you than 1,000,000 people that sort of like you." - Brian Chesky (co-founder and CEO of Airbnb) One of the biggest mistakes that early-stage founders make? Thinking too many steps ahead. Brian's advice: don't worry about how you're going to get to 1,000,000 customers. Focus on how you will create a magical experience for 1 person, then for 10, then for 100. -- Found this valuable? Repost and follow @useintro to learn how the world's most successful entrepreneurs built $100M+ businesses.

"It's better to have 100 people love you than 1,000,000 people that sort of like you." - Brian Chesky (co-founder and CEO of Airbnb) One of the biggest mistakes that early-stage founders make? Thinking too many steps ahead. Brian's advice: don't worry about how you're going to get to 1,000,000 customers. Focus on how you will create a magical experience for 1 person, then for 10, then for 100. -- Found this valuable? Repost and follow @useintro to learn how the world's most successful entrepreneurs built $100M+ businesses.

143,254 次观看 • 2 年前

2 serial entrepreneurs built an app called Dupe that's going viral on TikTok. It's helping people save $1,000+ on furniture. Here's everything you need to know: Bobby Ghoshal and Ramin Bozorgzadeh are the co-founders of Dupe, which helps people find cheaper alternatives to luxury furniture & more. In other words... That $7,000 Herman Miller chair you've been eyeing for years? This app will help you find a "dupe" (aka duplicate) for $1,000. 3 reasons why Dupe went viral: 1) Build something that solves a problem Bobby and Ramin identified that most people love a good deal, especially when doing furniture shopping. Technically speaking, people can find deals on their own by doing a Google Search. So why would they use Dupe? Bobby and Ramin's competitive edge: - Deep understanding of e-commerce user behavior - Gamification of the "thrill of finding a good deal" - They make the search process feel like "discovering a secret" 2) Tapping into GenZ's dupe culture Dupe, short for duplicate, is when you buy a knock-off version of a more expensive item. Previously, owning an overly obvious knockoff was seen as something to feel embarrassed about. With Gen Z’s adoption of this trend, however, finding ‘dupes’ and ‘copies’ is an achievement and is now seen as something to be proud of. The hashtag #dupe has over 3 billion views. Bobby and Ramin spotted a growing trend and hopped on the opportunity. Generally speaking, as an entrepreneur, you want to identify a growing market. 3) Advice from a viral app expert Ramin B and Bobby from Dupe.com are subscribed to Nikita Bier on Intro. Nikita Bier sold his first app to Meta for $100M after it ranked #1 in the App Store. He sold his second app to Discord after reaching more than 1 million daily active users. AKA: he knows a thing or two about designing and launching viral apps. The best way to fast-track your startup's success is to work with an advisor on Intro. On Intro, you can subscribe to someone who has already built the exact business you're trying to build. To recap: 1) Build something that solves a problem 2) Tap into a growing trend / increased demand 3) Partner with a viral app expert -- Found this valuable? Repost and follow @useintro to learn how the world's most successful entrepreneurs built $100M+ businesses.

2 serial entrepreneurs built an app called Dupe that's going viral on TikTok. It's helping people save $1,000+ on furniture. Here's everything you need to know: Bobby Ghoshal and Ramin Bozorgzadeh are the co-founders of Dupe, which helps people find cheaper alternatives to luxury furniture & more. In other words... That $7,000 Herman Miller chair you've been eyeing for years? This app will help you find a "dupe" (aka duplicate) for $1,000. 3 reasons why Dupe went viral: 1) Build something that solves a problem Bobby and Ramin identified that most people love a good deal, especially when doing furniture shopping. Technically speaking, people can find deals on their own by doing a Google Search. So why would they use Dupe? Bobby and Ramin's competitive edge: - Deep understanding of e-commerce user behavior - Gamification of the "thrill of finding a good deal" - They make the search process feel like "discovering a secret" 2) Tapping into GenZ's dupe culture Dupe, short for duplicate, is when you buy a knock-off version of a more expensive item. Previously, owning an overly obvious knockoff was seen as something to feel embarrassed about. With Gen Z’s adoption of this trend, however, finding ‘dupes’ and ‘copies’ is an achievement and is now seen as something to be proud of. The hashtag #dupe has over 3 billion views. Bobby and Ramin spotted a growing trend and hopped on the opportunity. Generally speaking, as an entrepreneur, you want to identify a growing market. 3) Advice from a viral app expert Ramin B and Bobby from Dupe.com are subscribed to Nikita Bier on Intro. Nikita Bier sold his first app to Meta for $100M after it ranked #1 in the App Store. He sold his second app to Discord after reaching more than 1 million daily active users. AKA: he knows a thing or two about designing and launching viral apps. The best way to fast-track your startup's success is to work with an advisor on Intro. On Intro, you can subscribe to someone who has already built the exact business you're trying to build. To recap: 1) Build something that solves a problem 2) Tap into a growing trend / increased demand 3) Partner with a viral app expert -- Found this valuable? Repost and follow @useintro to learn how the world's most successful entrepreneurs built $100M+ businesses.

76,723 次观看 • 2 年前

"You can't connect the dots looking forward, you can only connect them looking backwards." - Steve Jobs 3 takeaways: 1) Pursue your passion, even if it doesn't make sense. 2) Listen to your intuition, the right answer is within you. 3) Believe in yourself, it will give you the confidence to take action. -- Inspired? Repost and follow @useintro to learn how the world's most successful entrepreneurs built $100M+ businesses.

"You can't connect the dots looking forward, you can only connect them looking backwards." - Steve Jobs 3 takeaways: 1) Pursue your passion, even if it doesn't make sense. 2) Listen to your intuition, the right answer is within you. 3) Believe in yourself, it will give you the confidence to take action. -- Inspired? Repost and follow @useintro to learn how the world's most successful entrepreneurs built $100M+ businesses.

54,389 次观看 • 2 年前

Empathy is the most important trait in founders & leaders. Comment YES below if you agree👇

Empathy is the most important trait in founders & leaders. Comment YES below if you agree👇

46,283 次观看 • 3 年前

"If your product is working, you'll know. If there's any uncertainty, it's not working." - Nikita Bier ($100M+ in exits to Discord & Meta) -- Follow @useintro to learn how the world's most successful founders built $100M+ businesses.

"If your product is working, you'll know. If there's any uncertainty, it's not working." - Nikita Bier ($100M+ in exits to Discord & Meta) -- Follow @useintro to learn how the world's most successful founders built $100M+ businesses.

31,932 次观看 • 1 年前

"Get as far as you can without raising a single dollar." - Sophia Amoruso's advice for startup founders: -- Found this valuable? Repost and follow @useintro to learn how the world's most successful entrepreneurs built $100M+ businesses.

"Get as far as you can without raising a single dollar." - Sophia Amoruso's advice for startup founders: -- Found this valuable? Repost and follow @useintro to learn how the world's most successful entrepreneurs built $100M+ businesses.

35,813 次观看 • 2 年前

"If you have a business idea, test it before spending a lot of money. I sold 50 sticks of deodorant before even producing them." - Moiz Ali (Founder of Native, sold for $100M) -- Interested in having Moiz as an advisor to your business? Comment "interested" below & we'll reach out.

"If you have a business idea, test it before spending a lot of money. I sold 50 sticks of deodorant before even producing them." - Moiz Ali (Founder of Native, sold for $100M) -- Interested in having Moiz as an advisor to your business? Comment "interested" below & we'll reach out.

29,002 次观看 • 1 年前

Do your highest priority work first thing in the morning." - Jensen Huang (CEO of Nvidia) -- Follow @useintro to get connected to the world's most successful founders and investors.

Do your highest priority work first thing in the morning." - Jensen Huang (CEO of Nvidia) -- Follow @useintro to get connected to the world's most successful founders and investors.

25,710 次观看 • 1 年前

"We're going to hire the best people, make sure everyone's aligned on the overall mission, but beyond that, we're gonna let people do their thing." - Sam Altman and Bill Gates discuss the company culture behind OpenAI. -- Repost and follow @useintro for daily business advice

"We're going to hire the best people, make sure everyone's aligned on the overall mission, but beyond that, we're gonna let people do their thing." - Sam Altman and Bill Gates discuss the company culture behind OpenAI. -- Repost and follow @useintro for daily business advice

27,965 次观看 • 2 年前

I want to start an agency and scale it to $2M/year. What should I do? Here's Jesse Pujji's answer: -- Want to work with Jesse Pujji? Subscribe to him on Intro. Comment "interested" to get started.

I want to start an agency and scale it to $2M/year. What should I do? Here's Jesse Pujji's answer: -- Want to work with Jesse Pujji? Subscribe to him on Intro. Comment "interested" to get started.

20,496 次观看 • 1 年前

How to get 1% better every single day 👇 James Clear explains the aggregation of marginal gains: -- Feeling inspired? Repost and follow @useintro to get access to the same advice that helped the world's most successful people reach their full potential.

How to get 1% better every single day 👇 James Clear explains the aggregation of marginal gains: -- Feeling inspired? Repost and follow @useintro to get access to the same advice that helped the world's most successful people reach their full potential.

22,297 次观看 • 2 年前

How can I raise money for my business idea? Aarthi's reply: Aarthi Ramamurthy is an angel investor in 30+ tech startups backed by YC and top-tier funds. -- Want to get 1:1 feedback from Aarthi Ramamurthy? Book her on Intro. Comment "interested" to get started.

How can I raise money for my business idea? Aarthi's reply: Aarthi Ramamurthy is an angel investor in 30+ tech startups backed by YC and top-tier funds. -- Want to get 1:1 feedback from Aarthi Ramamurthy? Book her on Intro. Comment "interested" to get started.

15,680 次观看 • 1 年前

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