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Jaleh Rezaei

@jalehr12,078 subscribers

Helping GTM teams move at the speed of their ideas. Co-founder/CEO @MutinyCorp, ex Head of Marketing @GustoHQ, @YCombinator 2018

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The era of the specialist is over. Full-stack GTM athletes are taking over. For too long, GTM has been divided into specialists, creating a soul-crushing web of dependencies: - Sales needs a custom business case to close a deal, but Marketing is slammed. - Marketing has a winning campaign idea, but design and engineering can’t prioritize it. - CRO has 5 ideas for increasing sales productivity, but no GTM engineers to execute. In GTM, speed is everything and dependencies are the enemy. That's why we're giving GTM teams the full-stack capabilities they need to close revenue. Welcome to the era of the GTM Athlete. These are people who don't ask permission or wait in queues. They can do whatever is needed to take deals from cold to closed—research accounts, launch ads, create a business case, generate tailored follow-ups, and close deals. Sales rep brainstorms with their champion how to convince the CISO. 30 mins later sends them a polished business case with security architecture and ROI. By lunch time, she launches ads to the entire buying committee. The next day, the rep presents a custom deck to key decision makers and gets verbal commitment. No more begging. No more waiting. No more losing. Our vision is to build the AI Swiss Army knife that turns specialists into GTM athletes. Today we are launching a critical capability that enables this vision: an AI agent that can create anything customer facing. You can now create executive business cases, deal follow-ups, landing pages, ABM campaigns and more, all by yourself. Unlike other AI tools, our agent plugs into your brand and data to create materials that actually look and sound like you. Sign up on our website. We're letting people off the waitlist every day, with 30 days of unlimited AI usage. I’d love to hear your feedback.

The era of the specialist is over. Full-stack GTM athletes are taking over. For too long, GTM has been divided into specialists, creating a soul-crushing web of dependencies: - Sales needs a custom business case to close a deal, but Marketing is slammed. - Marketing has a winning campaign idea, but design and engineering can’t prioritize it. - CRO has 5 ideas for increasing sales productivity, but no GTM engineers to execute. In GTM, speed is everything and dependencies are the enemy. That's why we're giving GTM teams the full-stack capabilities they need to close revenue. Welcome to the era of the GTM Athlete. These are people who don't ask permission or wait in queues. They can do whatever is needed to take deals from cold to closed—research accounts, launch ads, create a business case, generate tailored follow-ups, and close deals. Sales rep brainstorms with their champion how to convince the CISO. 30 mins later sends them a polished business case with security architecture and ROI. By lunch time, she launches ads to the entire buying committee. The next day, the rep presents a custom deck to key decision makers and gets verbal commitment. No more begging. No more waiting. No more losing. Our vision is to build the AI Swiss Army knife that turns specialists into GTM athletes. Today we are launching a critical capability that enables this vision: an AI agent that can create anything customer facing. You can now create executive business cases, deal follow-ups, landing pages, ABM campaigns and more, all by yourself. Unlike other AI tools, our agent plugs into your brand and data to create materials that actually look and sound like you. Sign up on our website. We're letting people off the waitlist every day, with 30 days of unlimited AI usage. I’d love to hear your feedback.

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Today is the biggest product launch in Mutiny's history. Every B2B CMO I talk to says that AI has turned their marketing playbooks upside down: • Outbound effectiveness is plummeting as AI spam floods inboxes • Ads that used to work are now just more noise • Inbound leads are down as LLMs hijack their SEO traffic But what if instead of spamming buyers with AI, we used AI to deeply understand our buyers and build genuine relationships with them? That’s why we built 𝗔𝗜 𝗳𝗼𝗿 𝗘𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 𝗚𝗧𝗠, the fastest place to launch breakthrough campaigns for target accounts. We use AI agents to: • Research accounts to identify needs and uncover themes across accounts • Create personalized landing pages and ads based on what’s relevant for each account • Arm sales with personalized content and engagement insights for their accounts Companies like Uber, GitLab, Twilio, and LaunchDarkly are transforming how they connect with enterprise buyers with Mutiny. Early results are insane! In just 60 days, LaunchDarkly used the product to: • Book 45 enterprise meetings with Fortune 500 accounts • Exceeded pipeline goals by 50% • Operated at 12X the average ABM productivity Even established enterprises with more complex workflows like BMC Software have hit the ground running, launching breakthrough campaigns in hours. We're building a world where go-to-market teams can move at the speed of thought, executing every creative idea instantly without dependencies. Link to the launch blog post: #B2BMarketing #AI #EnterpriseGTM #ABM

Jaleh Rezaei

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