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James Larsen

@JamesLarsenPFN8,904 subscribers

Romans 8:31 | UFL / USFL / XFL | Journalist · Insider · Photographer @UFLNewsroom / @PFNewsroom | Panelist @AroundTheUFL

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"Why did you slide at the 1, you bum?" #Kings fans not taking too kindly to Jason Bean in his return to Louisville #UFL

"Why did you slide at the 1, you bum?" #Kings fans not taking too kindly to Jason Bean in his return to Louisville #UFL

216,427 Aufrufe

HOLY SMOKES DERICK ROBERSON Chandler Rogers just got absolutely LAID out #UFL

HOLY SMOKES DERICK ROBERSON Chandler Rogers just got absolutely LAID out #UFL

221,708 Aufrufe

A look at attendance 10 minutes to kickoff for the #UFL 2025 Championship game, in St. Louis between the Michigan Panthers and DC Defenders. Not ideal so far.

A look at attendance 10 minutes to kickoff for the #UFL 2025 Championship game, in St. Louis between the Michigan Panthers and DC Defenders. Not ideal so far.

106,607 Aufrufe

Just because it's spring football doesn't mean you can't get fined, apparently. Houston Gamblers HC Kevin Sumlin admitted in the press conference yesterday that he was fined for vocally disagreeing with some of the calls in their W4 loss vs. Louisville. #UFL

Just because it's spring football doesn't mean you can't get fined, apparently. Houston Gamblers HC Kevin Sumlin admitted in the press conference yesterday that he was fined for vocally disagreeing with some of the calls in their W4 loss vs. Louisville. #UFL

13,849 Aufrufe

WE OFFICIALLY HAVE OUR FIRST #UFL 2026 AD Season cannot come fast enough. (Via r/UnitedFootballLeague on Reddit)

WE OFFICIALLY HAVE OUR FIRST #UFL 2026 AD Season cannot come fast enough. (Via r/UnitedFootballLeague on Reddit)

38,628 Aufrufe

News: The Orlando #Storm's new #UFL uniforms are officially here. Thoughts on the Storm going with black as their primary home color? (via United Football League, YT)

News: The Orlando #Storm's new #UFL uniforms are officially here. Thoughts on the Storm going with black as their primary home color? (via United Football League, YT)

26,156 Aufrufe

The first touchdown in Orlando #Storm HISTORY belongs to RB Jashaun Corbin. Fitting way for this Orlando Storm offense to kick off their season. This backfield should be electric. #UFL

The first touchdown in Orlando #Storm HISTORY belongs to RB Jashaun Corbin. Fitting way for this Orlando Storm offense to kick off their season. This backfield should be electric. #UFL

16,764 Aufrufe

WATCH: United Football League dropped an ad during yesterday's #Lions-#Bears matchup featuring Jake Bates' making his 64 yard game winner in the Michigan Panthers home opener. "Wonder where this guy is now?" Love to see this type of #UFL marketing by FOX (📹 LanePFN):

WATCH: United Football League dropped an ad during yesterday's #Lions-#Bears matchup featuring Jake Bates' making his 64 yard game winner in the Michigan Panthers home opener. "Wonder where this guy is now?" Love to see this type of #UFL marketing by FOX (📹 LanePFN):

63,125 Aufrufe

"Why is he in the game? Don't you put him in again." Houston...we have a problem What is even happening with C.J. Johnson and this team anymore? 😭 #UFL

"Why is he in the game? Don't you put him in again." Houston...we have a problem What is even happening with C.J. Johnson and this team anymore? 😭 #UFL

34,370 Aufrufe

#UFLtoNFL: Former Memphis Showboats CB Cam Dantzler made his return to the NFL last night, totaling 4 tackles on just 18 snaps for the #Dolphins. Cam Dantzler, the former Vikings 3rd rounder, boasted a strong 78.7 Tackling Grade (70.0 Defensive) via PFF. #UFL

#UFLtoNFL: Former Memphis Showboats CB Cam Dantzler made his return to the NFL last night, totaling 4 tackles on just 18 snaps for the #Dolphins. Cam Dantzler, the former Vikings 3rd rounder, boasted a strong 78.7 Tackling Grade (70.0 Defensive) via PFF. #UFL

15,864 Aufrufe

#UFLtoNFL: Former San Antonio Brahmas EDGE Nelson Ceaser made the most of his snaps with the #Bills tonight: 2 Tackles 1 Sack 2 QB Hits Nelson Ceaser shows some hustle on the relentless pursuit for the sack on this 3rd down stop. Young prospect with plenty of pro upside. #UFL

#UFLtoNFL: Former San Antonio Brahmas EDGE Nelson Ceaser made the most of his snaps with the #Bills tonight: 2 Tackles 1 Sack 2 QB Hits Nelson Ceaser shows some hustle on the relentless pursuit for the sack on this 3rd down stop. Young prospect with plenty of pro upside. #UFL

15,088 Aufrufe

Exclusive Footage: The Birmingham Stallions 2024 #UFL Championship Ring is finally here, and it is beautiful. The details on this piece of art are 🔥

Exclusive Footage: The Birmingham Stallions 2024 #UFL Championship Ring is finally here, and it is beautiful. The details on this piece of art are 🔥

10,696 Aufrufe

Videos

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If you don't believe the #UFL has a marketing/branding problem, I present to you this clip from the Pat McAfee today, where the league was briefly discussed. In less than two minutes, one of sports most popular shows had the following things to say: - Multiple references calling the league the "XFL/UXFL" - "Is it still going on?...Is it still happening?" - "They're bleeding like a sucker. They have to figure something out." - "It's been publicly stated they lost $40+ million dollars." - "Their quarterbacks did a holdout." (referencing the legal issues w/ union in training camp) - Blasts the league for not keeping the XFL name - Joking about Samson Nacua slapping a Battlehawks fan, and Deestroying "breaking his back" - "That was terrible to watch...it's a tough brand to watch." Pat McAfee, who was once a sideline reporter for ESPN during the XFL's 2020 season, gives a simple "I don't" when asked if he still watches the league. Mind you, Pat works for ESPN right now. ESPN is a major broadcasting partner - and stakeholder - in the UFL. Yet, Pat proceeds to comment on how tough of a brand of football it is to watch, while live on ESPN (Let's be honest...the football product is NOT THE PROBLEM this league has). Sure, there's a couple short positive comments about Jake Bates and KaVontae Turpin - but those are clearly an afterthought. They talk about/treat this league like its a joke. They have ZERO idea if the UFL is still playing, and all they can continue to harp on is the poor branding, the legal chaos, the financial losses, etc. - it's ALL negative. Why? Because the casual fan only catches tidbits of negative press about the UFL every so often. That's all they remember, because that's all that mainstream media picks up. That's why this short bit on McAfee's show is so negative. The UFL does not efficiently push their positive storylines (via press, social media), and it's killing their brand. There is SO MUCH GOOD that the UFL does every single year for the professional football space. It constantly gets overlooked by mainstream media (including ESPN & FOX, their partners!). This narrative has to change - but it starts with the UFL themselves setting the tone. For the most part, this negative press is the result of self-inflicted wounds.

James Larsen

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