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Jack Appleby

@jappleby • 77,317 subscribers

Social Media / Influencer Marketing Consultant Writer, Future Social (85k subs) Work: Microsoft, Verizon, Beats By Dre, Community (six seasons and a movie!)

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Unexpected savagery: Arthur dragged Elon on TikTok. Like. The show’s official account.

Unexpected savagery: Arthur dragged Elon on TikTok. Like. The show’s official account.

11,754 Aufrufe

Videos

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Man, I’m really worried about consumers. Not everyone’s tech savvy enough to know this ad is completely AI, and they’re not actually showing the product they’re selling. AI ads are going to really take advantage of people.

Man, I’m really worried about consumers. Not everyone’s tech savvy enough to know this ad is completely AI, and they’re not actually showing the product they’re selling. AI ads are going to really take advantage of people.

9,470,048 Aufrufe • vor 1 Monat

Congress asked TikTok's CEO if he'd be willing to divest from Chinese ownership. His incredibly fair, savage answer? "American social companies don't have a good track record with data privacy and user security. I mean, look at Facebook and Cambridge Analytica."

Congress asked TikTok's CEO if he'd be willing to divest from Chinese ownership. His incredibly fair, savage answer? "American social companies don't have a good track record with data privacy and user security. I mean, look at Facebook and Cambridge Analytica."

6,376,600 Aufrufe • vor 3 Jahren

The creator economy, but 🧈. - creator made a garlic butter video - went viral, made it a series - earned 1 billion views in 90 videos - started an organic butter brand - sold 100k blocks in 10 weeks The story of All Things Butter.

3,982,389 Aufrufe • vor 2 Jahren

Okay, this might be the smartest behind-the-scenes content I’ve ever seen. Dunkin set up a tire target for Ben Affleck, Matt Damon, and Tom Brady to throw at during the commercial shoot, all while they’re wearing Dunkin jumpsuits. Easy, smart, fun for the actors, viral.

Okay, this might be the smartest behind-the-scenes content I’ve ever seen. Dunkin set up a tire target for Ben Affleck, Matt Damon, and Tom Brady to throw at during the commercial shoot, all while they’re wearing Dunkin jumpsuits. Easy, smart, fun for the actors, viral.

3,789,947 Aufrufe • vor 2 Jahren

Okay, Adobe made a perfect TikTok. It’s so charming. They found signs in New York & redesigned them in Photoshop. So, so good. - story first, product second - creator-made for the brand - shows a human use case - repeatable series Read my analysis:

709,579 Aufrufe • vor 3 Jahren

Here’s THREADS’ entire sign-up process. This is so clean. So easy. - instantly get your Instagram @ handle - auto imports your bio + pic from IG - instantly follow from your IG Reallyyy genius way to launch an app.

Here’s THREADS’ entire sign-up process. This is so clean. So easy. - instantly get your Instagram @ handle - auto imports your bio + pic from IG - instantly follow from your IG Reallyyy genius way to launch an app.

696,288 Aufrufe • vor 2 Jahren

I’m obsessed with Fender’s new TikTok ad. What a ridiculously cool video.

I’m obsessed with Fender’s new TikTok ad. What a ridiculously cool video.

485,920 Aufrufe • vor 2 Jahren

What... @SalesForce, your Super Bowl ad makes no sense. Restaurants don't seat you outside in the rain... and no one understands your AI product's role in reservations... why? What a weird spot that serves no purpose...

What... @SalesForce, your Super Bowl ad makes no sense. Restaurants don't seat you outside in the rain... and no one understands your AI product's role in reservations... why? What a weird spot that serves no purpose...

146,184 Aufrufe • vor 1 Jahr

Okay, this comparison of wired vs Bluetooth mics is kinda wild.

Okay, this comparison of wired vs Bluetooth mics is kinda wild.

238,278 Aufrufe • vor 3 Jahren

Two brands accidentally made the same Super Bowl Ad 😬 Here’s Pringles vs Little Caesars Pizza.

Two brands accidentally made the same Super Bowl Ad 😬 Here’s Pringles vs Little Caesars Pizza.

114,192 Aufrufe • vor 1 Jahr

I really think @Reeses has my fav Super Bowl ad. Perfect example of a hysterical creative idea (don't eat lava!!!) that ties directly to the product (their new Chocolate Lava Big Cups) I WANNA EAT LAVA!!!!

I really think @Reeses has my fav Super Bowl ad. Perfect example of a hysterical creative idea (don't eat lava!!!) that ties directly to the product (their new Chocolate Lava Big Cups) I WANNA EAT LAVA!!!!

64,108 Aufrufe • vor 1 Jahr

Well, Coffee mate won the coveted "What The F*** Did I Just Watch" award for Super Bowl Ads

Well, Coffee mate won the coveted "What The F*** Did I Just Watch" award for Super Bowl Ads

53,234 Aufrufe • vor 1 Jahr

This is a TikTok ad… For overnight oats… I…

This is a TikTok ad… For overnight oats… I…

33,269 Aufrufe • vor 2 Jahren

The Biden Twitter strategy is a mess. - You can't go ~unhinged~ with an 81 year old - They're actually highlighting his mistakes?! - They're establishing Trump more than Biden - They're acting like a challenger, not the Pres. Some thoughts:

The Biden Twitter strategy is a mess. - You can't go ~unhinged~ with an 81 year old - They're actually highlighting his mistakes?! - They're establishing Trump more than Biden - They're acting like a challenger, not the Pres. Some thoughts:

18,233 Aufrufe • vor 1 Jahr

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