Jack Appleby

@jappleby • 77,317 subscribers

Social Media / Influencer Marketing Consultant Writer, Future Social (85k subs) Work: Microsoft, Verizon, Beats By Dre, Community (six seasons and a movie!)

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Jack Appleby

Shorts

Unexpected savagery: Arthur dragged Elon on TikTok. Like. The show’s official account.

Videos

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Man, I’m really worried about consumers. Not everyone’s tech savvy enough to know this ad is completely AI, and they’re not actually showing the product they’re selling. AI ads are going to really take advantage of people.

Congress asked TikTok's CEO if he'd be willing to divest from Chinese ownership. His incredibly fair, savage answer? "American social companies don't have a good track record with data privacy and user security. I mean, look at Facebook and Cambridge Analytica."

The creator economy, but 🧈. - creator made a garlic butter video - went viral, made it a series - earned 1 billion views in 90 videos - started an organic butter brand - sold 100k blocks in 10 weeks The story of All Things Butter.

Okay, this might be the smartest behind-the-scenes content I’ve ever seen. Dunkin set up a tire target for Ben Affleck, Matt Damon, and Tom Brady to throw at during the commercial shoot, all while they’re wearing Dunkin jumpsuits. Easy, smart, fun for the actors, viral.

Okay, Adobe made a perfect TikTok. It’s so charming. They found signs in New York &amp; redesigned them in Photoshop. So, so good. - story first, product second - creator-made for the brand - shows a human use case - repeatable series Read my analysis:

Here’s THREADS’ entire sign-up process. This is so clean. So easy. - instantly get your Instagram @ handle - auto imports your bio + pic from IG - instantly follow from your IG Reallyyy genius way to launch an app.

I’m obsessed with Fender’s new TikTok ad. What a ridiculously cool video.

What... @SalesForce, your Super Bowl ad makes no sense. Restaurants don't seat you outside in the rain... and no one understands your AI product's role in reservations... why? What a weird spot that serves no purpose...

Okay, this comparison of wired vs Bluetooth mics is kinda wild.

Two brands accidentally made the same Super Bowl Ad 😬 Here’s Pringles vs Little Caesars Pizza.

I really think @Reeses has my fav Super Bowl ad. Perfect example of a hysterical creative idea (don't eat lava!!!) that ties directly to the product (their new Chocolate Lava Big Cups) I WANNA EAT LAVA!!!!

Well, Coffee mate won the coveted "What The F*** Did I Just Watch" award for Super Bowl Ads

This is a TikTok ad… For overnight oats… I…

The Biden Twitter strategy is a mess. - You can't go ~unhinged~ with an 81 year old - They're actually highlighting his mistakes?! - They're establishing Trump more than Biden - They're acting like a challenger, not the Pres. Some thoughts:

Okay, Adobe made a perfect TikTok. It’s so charming. They found signs in New York & redesigned them in Photoshop. So, so good. - story first, product second - creator-made for the brand - shows a human use case - repeatable series Read my analysis: