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Jason Zada

@jasonzada • 12,148 subscribers

Emmy award-winning director and founder of @secret__level. Director. AI. Video Games. Greatest hits: The Forest (feature), Take This Lollipop, Elf Yourself.

Shorts

This is the raw, 15-second, oner that was not easy to get. Very meticulously prompted to make sure every beat held the tension I wanted for the end of 'Don't Let It In'

This is the raw, 15-second, oner that was not easy to get. Very meticulously prompted to make sure every beat held the tension I wanted for the end of 'Don't Let It In'

150,831 Aufrufe

SF hill bombing in Seedance.

SF hill bombing in Seedance.

33,208 Aufrufe

Videos

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Introducing, The Heist. Every shot was done via text-to video with Google Veo 2. I did all the sound design, edit,ing and music. I can't wait to show you what's in store next year at Secret Level! 4K version here:

Introducing, The Heist. Every shot was done via text-to video with Google Veo 2. I did all the sound design, edit,ing and music. I can't wait to show you what's in store next year at Secret Level! 4K version here:

1,157,940 Aufrufe • vor 1 Jahr

Fade Out, a short film made with Google’s Veo 2 (beta). It focuses on an aging rock star’s final years. Focused on film-like details—camera moves, lighting, textures, emotion—to craft a story, not just a montage.

Fade Out, a short film made with Google’s Veo 2 (beta). It focuses on an aging rock star’s final years. Focused on film-like details—camera moves, lighting, textures, emotion—to craft a story, not just a montage.

473,295 Aufrufe • vor 1 Jahr

Something in the Soil. I got early beta access to Seedance 2.0 from ByteDance's Dreamina AI on Saturday morning. What started as a simple motion and consistency test turned into a full-on, campy creature-feature short inspired by the 1950s B-movies I’ve always loved. I basically spent all Saturday experimenting, and this is what came out of it. We’re not at TV or feature-quality yet, but we're SO CLOSE.

Something in the Soil. I got early beta access to Seedance 2.0 from ByteDance's Dreamina AI on Saturday morning. What started as a simple motion and consistency test turned into a full-on, campy creature-feature short inspired by the 1950s B-movies I’ve always loved. I basically spent all Saturday experimenting, and this is what came out of it. We’re not at TV or feature-quality yet, but we're SO CLOSE.

68,806 Aufrufe • vor 5 Monaten

Just two days after my TED talk on story world building, we turned audience suggestions—sci-fi, a beaver, underwater, and a magic sock—into Submerged, a short film created entirely with text-to-video. The real challenge? Making a beaver and a sock feel truly emotive.

Just two days after my TED talk on story world building, we turned audience suggestions—sci-fi, a beaver, underwater, and a magic sock—into Submerged, a short film created entirely with text-to-video. The real challenge? Making a beaver and a sock feel truly emotive.

55,075 Aufrufe • vor 1 Jahr

Tested out the new Kling AI 2.0 model on Sunday afternoon. Using ChatGPT, I created a bunch of challenging prompts for images in Midjourney and then animated them in Kling 2.0. It's an incredible leap forward for AI motion. I'll comment on some of the tests below.

Tested out the new Kling AI 2.0 model on Sunday afternoon. Using ChatGPT, I created a bunch of challenging prompts for images in Midjourney and then animated them in Kling 2.0. It's an incredible leap forward for AI motion. I'll comment on some of the tests below.

52,911 Aufrufe • vor 1 Jahr

I finally got to create a weird dance sequence in a 1980s mall food court.

I finally got to create a weird dance sequence in a 1980s mall food court.

12,070 Aufrufe • vor 2 Monaten

The Heist 2 — a fast, gritty sequel to the film I created in December, made in just under three days using Google DeepMind VEO3. I’ve been on the road non-stop, but i had a few days this weekend and I was able bring my original character back to life. It’s really incredible how easy it is to world-build and evolve a story with VMAXX and Flow. I hope you enjoy! #veo3 #TheHeist #googledeepmind

The Heist 2 — a fast, gritty sequel to the film I created in December, made in just under three days using Google DeepMind VEO3. I’ve been on the road non-stop, but i had a few days this weekend and I was able bring my original character back to life. It’s really incredible how easy it is to world-build and evolve a story with VMAXX and Flow. I hope you enjoy! #veo3 #TheHeist #googledeepmind

42,490 Aufrufe • vor 1 Jahr

The Heist 3. Set in Miami's Little Havana in the 1980s, this epic adventure was fun to create, as was the soundtrack coming out soon. Looking back at the original The Heist film, which I did in December 2024 when Veo2 came out, the quality of The Heist 3 (one year and three months later) is mind-blowing. I hope you enjoy the next chapter of The Heist storyworld!

The Heist 3. Set in Miami's Little Havana in the 1980s, this epic adventure was fun to create, as was the soundtrack coming out soon. Looking back at the original The Heist film, which I did in December 2024 when Veo2 came out, the quality of The Heist 3 (one year and three months later) is mind-blowing. I hope you enjoy the next chapter of The Heist storyworld!

15,196 Aufrufe • vor 4 Monaten

What Remains. A new short I made using Kling 3.0. 15-second videos and directable, consistent characters are really a game-changer. Every nuance of the performances were prompted. It's really mind-blowing how far generative video has come in such a short period of time.

What Remains. A new short I made using Kling 3.0. 15-second videos and directable, consistent characters are really a game-changer. Every nuance of the performances were prompted. It's really mind-blowing how far generative video has come in such a short period of time.

16,312 Aufrufe • vor 5 Monaten

“Life is a chess game, and I’m the king.” – Raekwon That spark ignited something bigger—The Heist was just the start. Secret Level teamed up with Wu-Tang’s legendary Creative Director Danny Hastings, DJ Mathematics, and the Wu-Tang Clan. We’re not just telling a story—we’re building a world. Created entirely in Google DeepMind Veo 2. Text-to-video for one of the world's most iconic hip-hop bands. The universe brings the right people together at the right time. This is how storyworlds are born. Directed by Jason Zada.

“Life is a chess game, and I’m the king.” – Raekwon That spark ignited something bigger—The Heist was just the start. Secret Level teamed up with Wu-Tang’s legendary Creative Director Danny Hastings, DJ Mathematics, and the Wu-Tang Clan. We’re not just telling a story—we’re building a world. Created entirely in Google DeepMind Veo 2. Text-to-video for one of the world's most iconic hip-hop bands. The universe brings the right people together at the right time. This is how storyworlds are born. Directed by Jason Zada.

25,091 Aufrufe • vor 1 Jahr

Introducing Dreamland, a surreal short film created entirely with Google Veo 2, text-to-video. I created the music in Udio, and it captivated me. Unlike my previous tests, which leaned heavily on realism, Dreamland explores the surreal and fantastical, experimenting with what Veo 2 can achieve when dreams take center stage—an ode to David Lynch.

Introducing Dreamland, a surreal short film created entirely with Google Veo 2, text-to-video. I created the music in Udio, and it captivated me. Unlike my previous tests, which leaned heavily on realism, Dreamland explores the surreal and fantastical, experimenting with what Veo 2 can achieve when dreams take center stage—an ode to David Lynch.

24,553 Aufrufe • vor 1 Jahr

Most of my AI films are experiments—tests of tools, models, or workflows—but Anxiety for Tomorrow is something different. This one is about testing emotion, storytelling, and the quiet power of cinematography. It deals with something deeply human: the weight of mental health. (ps this is all text to video)

Most of my AI films are experiments—tests of tools, models, or workflows—but Anxiety for Tomorrow is something different. This one is about testing emotion, storytelling, and the quiet power of cinematography. It deals with something deeply human: the weight of mental health. (ps this is all text to video)

16,460 Aufrufe • vor 1 Jahr

Proud to share our latest Secret Level - a collaboration between Mercedes-Benz and FYI, launching FYI Radio in their vehicles. Directed by Sterling Hampton IV, this hybrid TV spot pushes the boundaries of creative storytelling, blending live action with AI-driven visuals.

Proud to share our latest Secret Level - a collaboration between Mercedes-Benz and FYI, launching FYI Radio in their vehicles. Directed by Sterling Hampton IV, this hybrid TV spot pushes the boundaries of creative storytelling, blending live action with AI-driven visuals.

17,168 Aufrufe • vor 1 Jahr

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