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Jeremy Kuo

@jeremykuoo • 23,262 subscribers

Head of Ops & Creative @ Stealth 🦄 | Angel Investor in 100+ companies | Prev. Founder of SwipeLabs (acquired), Head of Growth @ https://t.co/kFGUKjfeFD

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They optimize for efficiency over connection. They focus on metrics over meaning. They buy transactions instead of building partnerships. And this is exactly why organic marketing works when paid ads fail...

They optimize for efficiency over connection. They focus on metrics over meaning. They buy transactions instead of building partnerships. And this is exactly why organic marketing works when paid ads fail...

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Picture this: You're Stephen Curry and you've just had your breakout season. Leading Golden State to the playoffs for the first time in 6 years. You walk into Nike headquarters expecting to feel valued... But something unbelievable happens:

Picture this: You're Stephen Curry and you've just had your breakout season. Leading Golden State to the playoffs for the first time in 6 years. You walk into Nike headquarters expecting to feel valued... But something unbelievable happens:

1,545,447 görüntüleme • 11 ay önce

1. Alternative Londons Nike was prohibited from referencing London, UK in their campaigns. So it cleverly shot their commercials in various other "Londons" around the world. These included London, Ohio; Little London, Jamaica, and London Gym.

1. Alternative Londons Nike was prohibited from referencing London, UK in their campaigns. So it cleverly shot their commercials in various other "Londons" around the world. These included London, Ohio; Little London, Jamaica, and London Gym.

2,742,058 görüntüleme • 2 yıl önce

3. Inspiring the Average Individual While Adidas flaunted Olympians in their ads, Nike took a different route by featuring average teenagers. Their "Find Your Greatness" campaign showcased everyday individuals pushing their limits.

3. Inspiring the Average Individual While Adidas flaunted Olympians in their ads, Nike took a different route by featuring average teenagers. Their "Find Your Greatness" campaign showcased everyday individuals pushing their limits.

2,476,120 görüntüleme • 2 yıl önce

When Curry signed with Under Armour in 2013, their basketball revenue was $14 million. By 2023, Curry Brand alone generates over $1 billion annually. Nike's "savings" of $5 million per year cost them an estimated $14 billion in market value. That's a 9,333,233% mistake.

1,152,853 görüntüleme • 11 ay önce

It was a box-office superhit - $800M on a $58M budget. Here’s a breakdown of how Ryan Reynolds and the marketing team revolutionized the promotion of the Deadpool film, turning it from a B-list character into a household name.

It was a box-office superhit - $800M on a $58M budget. Here’s a breakdown of how Ryan Reynolds and the marketing team revolutionized the promotion of the Deadpool film, turning it from a B-list character into a household name.

1,709,538 görüntüleme • 1 yıl önce

2. Stars in Action Deadpool and Wolverine might steal the spotlight, but their actors are just as iconic. Ryan Reynolds and Hugh Jackman fueled a fake rivalry between them on social media - it has lasted 20 years.

2. Stars in Action Deadpool and Wolverine might steal the spotlight, but their actors are just as iconic. Ryan Reynolds and Hugh Jackman fueled a fake rivalry between them on social media - it has lasted 20 years.

318,671 görüntüleme • 1 yıl önce

5. Celebrities The film had cameos with big names like Rob McElhenney, Chris Evans, Ollie Palmer, Tyler Mane and Jennifer Garner, which added a special touch for fans. Their promotional video with Gordon Ramsay and Tilly Ramsay had over 5 million views on all platforms.

5. Celebrities The film had cameos with big names like Rob McElhenney, Chris Evans, Ollie Palmer, Tyler Mane and Jennifer Garner, which added a special touch for fans. Their promotional video with Gordon Ramsay and Tilly Ramsay had over 5 million views on all platforms.

264,271 görüntüleme • 1 yıl önce

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