Kennan Frost
@kennandavison • 22,799 subscribers
CEO, CTO, CMO @Icon. 6 Human UGC filmed & edited for $399 (100% real / not AI). College dropout. Solo-founded Skio ($25M+ ARR), T200 LoL, YC S20.
Videos
Introducing Icon, the world’s first AI CMO (Chief Marketing Officer): it can plan, create, & run 1000s of winning ads end-to-end. We're backed by Peter Thiel's Founders Fund & execs of frontier AI labs like OpenAI (ChatGPT), Cognition, & Pika. How it works: 1. Connect Icon to your Meta Ad Account & Google Drive. It’ll use your ad account data & existing assets for planning & making ads. 2. Icon finds 100 winning ad concepts daily. It does this by scanning websites (yours & competitors), competitor ads, customer reviews, ad account performance, & more. It comes up with 3 types of ads: "Competitor Clone," "New Concept," & "Winner Iteration." You can copy what worked for competitors, try fresh approaches, & scale your winners. 3. Icon turns winning concepts into ads better than ChatGPT. Say you’re trying to copy a competitor’s before-and-after style ad. ChatGPT would make up random before-and-after scenarios & get your product dimensions wrong. Icon has a reasoning layer on top of GPT-4o that deeply studies the ad for minutes. It understands that it needs to make before-and-after scenarios using real insights from your website, product descriptions, & reviews. Icon gets ad intent, while ChatGPT only sees pixels. 4. Launch ads into your ad accounts with 1 click for less than $1. Before Icon, you’d launch 10 ads per week. Now you can launch 1000 ads per week & get more winners. Everything in my life has led up to this. At 18, I had to support myself. I had to live with my parents to save money. And no one thought I’d go anywhere. I really hated this, so I worked 100-hour weeks until I destroyed coding interviews. Soon after, I dropped out to join Pinterest at 19. After being a minion at Pinterest, I quit cold turkey & started my 1st company Skio. I then fluked into Y Combinator as a solo founder & completely failed during the batch. Thankfully, pivoting worked well ($15M+ ARR & profitable). But it’s not over yet. I have a massive chip on my shoulder that I must fix with Icon. So far, so good: we went from $0 to $5M ARR in our first 30 days. I know I’m not supposed to say this publicly, but I want to make Icon the greatest company of all time. I want to deliver insane value to our customers. I want to create generational wealth for my team & investors. I want to break the $0 to $100M ARR world record. And I’m putting my money where my mouth is: I just bought for $12M. If you've read this far, I want to say thank you with a gift 👇 We have an internal Google Drive with 1000+ static winning ads & 1000+ winning video ads. These ads have driven >$1.3B revenue in the last 6 months. We trained AI CMO on these ads. I’m pretty sure the right person could make $100K+ by just copying them. Retweet this & comment “Icon” and I’ll send you the Google Drive link for free.
Kennan Frost1,345,119 views • 1 year ago
Peter Thiel’s Founders Fund just led a 2nd round into Icon. To celebrate, I'll give you $69,420 if you refer someone I hire. We’ve gone from $0 to $5M+ ARR in 30 days, are extremely profitable, & will beat every company ever on the $1M to $100M ARR record (<12 months). Our team also went from 8 to 16 people. We were founded less than 6 months ago & our 1st launch was a failure. I don't have a trust fund like other founders so failure is unacceptable: we quickly pivoted to being The AI Admaker & this time we didn’t miss. Our 2nd launch got 5000+ inbound demos, 1M+ website visits, 10M+ views across socials, 50K reactions/comments, & Fortune 500 customers. Here’s how we did it: * Only hire top 0.01% engineers with no life. This results in the best product. If your GitHub isn’t a dark green carpet (3000+ commits per year including weekends), it’s a red flag. * 7 day work week. The 4 day work week leads to defeat. 996 also results in defeat (why do 6 when you can do 7). It’s a cope to think working more hours doesn’t help you get more done. * Pay 2-5x above market because someone working this hard deserves it. On a personal note: this has been a journey full of ups & downs & I’m extremely grateful to be here. I grew up in Portland, Oregon & found school extremely boring. I slept through every class because of this. If I’m being real, no one expected me to go anywhere. This all changed when I was 18. I had a big wakeup call & had to start supporting myself. I started skipping class to code 100 hours a week & combined with my hate for school, I dropped out after 1 year to join Pinterest. Pinterest paid very well, but was very boring. After too long of this, I started my 1st company, Skio, & got into YC. I ate shit during the batch & had to pivot. Thankfully, post-pivot Skio is killing it: $15M+ ARR & profitable on seed funding in just a few years. All these up-and-down adventures led to Icon. Icon is the culmination of every lesson I've learned (I made so many stupid mistakes) in these 10 years of grinding. Thank you from the bottom of my heart to our customers, my team, & our investors. Again, I’m extremely grateful to have this opportunity & will work 24/7 to honor your trust in me by becoming a trillionaire. Icon’s $10T+ vision is simple: Part 1 is Cursor for Ads: we’ll set the world record for time from $1M to $100M ARR. Part 2 is Cursor for Marketing: when we pull this off, we’ll be a $10T+ company that creates generational wealth for everyone involved. I know $10T is crazy, but with inflation we got this. If you’re top 0.01%, extremely hungry, & seek generational wealth, I’d love to chat. I'm sure everyone knows 1 person like this. Especially recruiters. If you do, I’ll give you $69,420 for referring someone we hire ($69,420 for Founding Engineers & $30,000 for Marketers / Sales / Ops / CX / Anything Else). Comment “refer” & I’ll send you our referral form.
Kennan Frost833,084 views • 1 year ago
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