
LEARFIELD
@Learfield • 15,690 subscribers
We power the connection of fans to the brands and experiences they love through our playbook of media & technology solutions for sports and live events.
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Exciting news at Learfield today! We have agreed to be acquired by TPG, one of the most experienced private equity investors in media, entertainment, and sports. Partnering with TPG will accelerate growth and innovation and will help Learfield and our partners to build an extraordinary future together. Learn more: #collegesports #learfield #tpg
LEARFIELD123,923 views • 2 months ago

10 athletes. 5 activations. Real impact. Whataburger® x Texas Tech Red Raiders brought NIL to life across Lubbock, from fan meet-ups to community moments and game week content. Powered by Learfield Impact. ▶️ Watch the full story. #LearfieldImpact #NIL #TexasTech #Whataburger
LEARFIELD12,029 views • 2 months ago

🚨 LEARFIELD and Texas Tech Red Raiders are reshaping the college sports business. Introducing Texas Tech Athletics Partners LLC, a first-of-its-kind unit driving new revenue, NIL growth, and fan engagement in Lubbock. A new era for the Red Raiders begins. ❤️🖤 🔗 #WreckEm #Learfield #NIL #CollegeSports
LEARFIELD29,129 views • 7 months ago

A landmark NIL activation with measurable impact. Sonic Drive-In x Oklahoma Softball launched the first outdoor female-only field logo sponsorship, then took it even further with a full team carhop takeover. Results: 📈 +61% sales 🚗 +81% traffic vs. prior 4 weeks Brought to life by Learfield Impact. A powerful example of NIL engaging brands and fans. Learn more: #LearfieldImpact #NIL #CollegeSoftball #WomenInSports #BrandActivation
LEARFIELD22,318 views • 5 months ago

Learfield Studios 🤝 The Iowa Hawkeyes We are pleased to announce that our Learfield Studios team, alongside our partners at University of Iowa and Iowa Women's Basketball, won the Hashtag Sports Award for "Best Women's Sports Partnership" for their "Crossover at Kinnick" series! 🏆 #HSAwards
LEARFIELD26,692 views • 2 years ago

With the approval of the historic House settlement, real NIL dealmaking will deliver more impact than ever. Introducing Learfield Impact — combining our People, Content, and Technology resources to strengthen NIL opportunities for student-athletes, partner schools, and brands. 🔗
LEARFIELD13,131 views • 1 year ago
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