
Lorenzo | Meta Ads & Performance Creatives 📈
@lorenzo_pravata • 27,433 subscribers
Scaling brands past $1M/month profitably with FB Ads & Creatives | $100M+ revenue generated for clients | Case Studies & Portfolio at https://t.co/5yf7XVgOkb
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Most brands suck at ads because they suck at finding root causes for their products. "But, but, my product doesn't have a root cause". Use this formula: Ask "why does this problem exist?" until you hit a fact nobody can argue with. It's always one of three: — biology (a body does this naturally) — physics (a material behaves this way) — the market (an industry is built this way) Check it out this ad from our team:
Lorenzo | Meta Ads & Performance Creatives 📈21,686 Aufrufe • vor 1 Monat

I don't care they're getting sued. Rosabella was cooking with their ads: - Native statics with crazy good copy - Anti-industry VSLs with creative angles - Different pages testing different AI "scam" scripts Diversity maxxing is the #1 way to scale.
Lorenzo | Meta Ads & Performance Creatives 📈19,427 Aufrufe • vor 3 Monaten

PetLab Co has 1,546 ads live right now and their #1 is fully AI. You should 100% look at what they did with it. Same script they've run for years: - Paw licking - Into gut health - Same pacing as always When it comes to AI, you don't have to make anything crazy. When a new client comes in, taking their winning angle and placing them in our AI formats makes it easy to have a quick win in the ad account.
Lorenzo | Meta Ads & Performance Creatives 📈10,750 Aufrufe • vor 2 Monaten

One of the biggest supplement brands (Resilia) right now has almost 6000 active ads. Using AI one of the main ways they reach the number of variety & quantity they are able to test. So instead of thinking if you should or shouldn't use AI in your ad account. I think the conversation should be more like this: How do we use AI to maximize the amount of diversity & quantity we can test every single week.
Lorenzo | Meta Ads & Performance Creatives 📈17,339 Aufrufe • vor 4 Monaten

An actor in a lab coat is literally broken. One of the most reliable ad formats we run, and it barely looks like an ad. A cold audience that has never heard of your brand grabs that shortcut fast. We build the authority straight into the creative and shoot it natively, in-house. If every ad you run is a founder talking-head, this is the format top brands use (and you're missing) In a quick call I'll show you where it fits your product. Link in bio.
Lorenzo | Meta Ads & Performance Creatives 📈15,511 Aufrufe • vor 4 Monaten
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