Mohamed Ahmed

Had a great conversation with Matt Chapman at Newbury Racecourse, where he asked an interesting question: without betting, how do you attract people to horse racing? My answer was simple. At Jebel Ali Racecourse, we’ve transformed every race meeting into a unique concept day rather than just a normal race day. Each concept is designed to connect with a different audience and create an experience that goes beyond the sport itself. Every concept is a gateway into horse racing bringing people from different industries, communities, and backgrounds together, many of whom are experiencing the sport for the very first time. Growing racing isn’t just about attracting racing fans. It’s about making the sport relevant, accessible, and welcoming to everyone. Proud of what we’ve built at Jebel Ali Racecourse, and even more excited about where it’s taking the sport next.