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Nacho Vanzini | DTC Growth

@nachovanzini • 1,415 subscribers

Helping e-commerce brands make millions with Paid Ads & Performance Creatives | Book now 👉🏼 https://t.co/GdKOmKPrLu

Shorts

This creative has pulled in a 33% hook rate and 6x ROAS since we started running it on the client's TikTok ad account. Across the board it's worked extremely well. But why? It's not only relatable, but it's very straightforward We're showing a fit creator How many of us aspire to be in that good of shape? The idea is to show an aspiring fitness level And how someone who is busy can achieve it, even if they don't have a ton of free time We don't want to sell an intimidating amount of work that needs to be done Because no one wants to think about doing 2 hrs of exercise every day + dieting + supplements Workout WHILE you do other tasks Remove the pressure of going somewhere else to workout You can see there aren't a ton of shots. Kept it simple and just had different angles of the creator using the product. So what can you take away from all this? #1 - Give the viewer realistic goals they can achieve with the product (taking 10k steps, rather than "you'll lose 30lbs" - seems much more believable). #2 - Video doesn't have to be complex. If your product is very visual, just showcase the product being used. You don't need to get fancy with your edits. Let the product do the selling.

This creative has pulled in a 33% hook rate and 6x ROAS since we started running it on the client's TikTok ad account. Across the board it's worked extremely well. But why? It's not only relatable, but it's very straightforward We're showing a fit creator How many of us aspire to be in that good of shape? The idea is to show an aspiring fitness level And how someone who is busy can achieve it, even if they don't have a ton of free time We don't want to sell an intimidating amount of work that needs to be done Because no one wants to think about doing 2 hrs of exercise every day + dieting + supplements Workout WHILE you do other tasks Remove the pressure of going somewhere else to workout You can see there aren't a ton of shots. Kept it simple and just had different angles of the creator using the product. So what can you take away from all this? #1 - Give the viewer realistic goals they can achieve with the product (taking 10k steps, rather than "you'll lose 30lbs" - seems much more believable). #2 - Video doesn't have to be complex. If your product is very visual, just showcase the product being used. You don't need to get fancy with your edits. Let the product do the selling.

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