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Nick Velkovski

@nikolak47 • 2,709 subscribers

Co-founder & CEO @ HeyReach | Helping teams turn LinkedIn into their best outbound channel | $17.5M ARR with 7,500+ customers (bootstrapped)

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Me and Stefan started HeyReach from our bedrooms in Macedonia. Buggy af at first. Since then: $17M ARR and 7,000+ teams running their LinkedIn outreach on it. This is how you go from “Hey” to deals closed in 2026:
1:21
nikolak47's profile picture

Me and Stefan started HeyReach from our bedrooms in Macedonia. Buggy af at first. Since then: $17M ARR and 7,000+ teams running their LinkedIn outreach on it. This is how you go from “Hey” to deals closed in 2026:

Nick Velkovski

266,196 просмотров • 12 дней назад

Best framing for why cold outreach gets ignored that I've heard in a while: A message that just lists what you do is a vending machine. "Here are my features, insert interest, receive demo. " Nobody replies to a vending machine. The messages that get replies take a position. "This is what teams doing this are getting it wrong, here's the way we've actually seen work." A strong POV gives someone a reason to engage, even if they disagree. We've watched this across millions of connection requests. Have an opinion. Nobody argues with a vending machine, and nobody buys from one either.
0:57
nikolak47's profile picture

Best framing for why cold outreach gets ignored that I've heard in a while: A message that just lists what you do is a vending machine. "Here are my features, insert interest, receive demo. " Nobody replies to a vending machine. The messages that get replies take a position. "This is what teams doing this are getting it wrong, here's the way we've actually seen work." A strong POV gives someone a reason to engage, even if they disagree. We've watched this across millions of connection requests. Have an opinion. Nobody argues with a vending machine, and nobody buys from one either.

Nick Velkovski

15,977 просмотров • 2 месяцев назад

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