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Noah Sanborn Friedman

@noahsfriedman • 5,098 subscribers

Co-Founder of @getoutersignal @Topshelfvc Ironman | Actor | Traveller 🤙

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WATCH: Bud Light just released this hilarious new ad with Shane Gillis. This is the second commercial they've done with Shane in the last few months. Old school beer ads continuing to make a comeback! I think Bud Light is gonna have a big 2025.

WATCH: Bud Light just released this hilarious new ad with Shane Gillis. This is the second commercial they've done with Shane in the last few months. Old school beer ads continuing to make a comeback! I think Bud Light is gonna have a big 2025.

Noah Sanborn Friedman

6,052,732 次观看 • 1 年前

WATCH: Bud Light just released this new commercial with Shane Gillis. This is likely the first of many Bud Light commercials we'll see with Shane through the rest of football season. Old school beer ads are back! I have a feeling Bud Light is about to have a huge year.

WATCH: Bud Light just released this new commercial with Shane Gillis. This is likely the first of many Bud Light commercials we'll see with Shane through the rest of football season. Old school beer ads are back! I have a feeling Bud Light is about to have a huge year.

Noah Sanborn Friedman

4,994,923 次观看 • 2 年前

My perhaps somewhat controversial thoughts on the non-alcoholic beverage market: I think it's an interesting market, and I think it will continue to grow. But I just don't think it's nearly as big as many of the articles, media coverage, and pitch decks I'm seeing are indicating. Many of the narratives I'm seeing are ones that indicate non-alc will replace or dramatically eat into the share of booze. I think this is complete nonsense. The booze market is remarkably resilient and has proven generation after generation that it's not going anywhere anytime soon. I have a lot of respect for the brands trailblazing within the non-alc category and I think there will be a small, niche market for these kinds of alcohol replacements. But at the moment, I just don't see a future where there's a huge market for these kinds of beverages at scale. I believe much of the current hype around the category is a result of a bullwhip effect post-covid where people are regulating their consumption after drinking way too much. I predict that the hype will dramatically level out in the years to come as drinking levels return back to pre-covid normals. Don't bet against booze!

My perhaps somewhat controversial thoughts on the non-alcoholic beverage market: I think it's an interesting market, and I think it will continue to grow. But I just don't think it's nearly as big as many of the articles, media coverage, and pitch decks I'm seeing are indicating. Many of the narratives I'm seeing are ones that indicate non-alc will replace or dramatically eat into the share of booze. I think this is complete nonsense. The booze market is remarkably resilient and has proven generation after generation that it's not going anywhere anytime soon. I have a lot of respect for the brands trailblazing within the non-alc category and I think there will be a small, niche market for these kinds of alcohol replacements. But at the moment, I just don't see a future where there's a huge market for these kinds of beverages at scale. I believe much of the current hype around the category is a result of a bullwhip effect post-covid where people are regulating their consumption after drinking way too much. I predict that the hype will dramatically level out in the years to come as drinking levels return back to pre-covid normals. Don't bet against booze!

Noah Sanborn Friedman

10,392 次观看 • 2 年前

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