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Rand Fishkin (follow @randderuiter on Threads)

@randfish • 460,360 subscribers

Co-founder https://t.co/UdbZdchqS5, https://t.co/p1vp6dBZkE & https://t.co/hWzhpB4ku1. I help people do better marketing.

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Google search is one of the most secretive, closely-guarded black boxes in the world. Well, maybe not anymore. In the last quarter century, no leak of this magnitude or detail has ever been reported from Google’s search division. If you're in #SEO, you should probably see this.

Google search is one of the most secretive, closely-guarded black boxes in the world. Well, maybe not anymore. In the last quarter century, no leak of this magnitude or detail has ever been reported from Google’s search division. If you're in #SEO, you should probably see this.

Rand Fishkin (follow @randderuiter on Threads)

358,166 Aufrufe • vor 2 Jahren

If you're not changing anything about how you do SEO following the Google Leak... You're not paying attention. I'm not even in search, and I'm changing a whole heap of tactics and strategy! New post & video on SparkToro with details.

If you're not changing anything about how you do SEO following the Google Leak... You're not paying attention. I'm not even in search, and I'm changing a whole heap of tactics and strategy! New post & video on SparkToro with details.

Rand Fishkin (follow @randderuiter on Threads)

99,903 Aufrufe • vor 2 Jahren

If you think AI tools are ethically shady, you have a moral duty to check out Ahrefs research from last week showing how to effectively spam your way into AI mentions with self-promotional "best of" lists 👇

If you think AI tools are ethically shady, you have a moral duty to check out Ahrefs research from last week showing how to effectively spam your way into AI mentions with self-promotional "best of" lists 👇

Rand Fishkin (follow @randderuiter on Threads)

28,113 Aufrufe • vor 5 Monaten

97% of visitors to Google perform a search 56% of visitors to ChatGPT enter a prompt And only 35% of visitors to Yahoo perform a search Using this data (from last week's report), we updated SparkToro to better show which search & AI tools your audience uses 👇

97% of visitors to Google perform a search 56% of visitors to ChatGPT enter a prompt And only 35% of visitors to Yahoo perform a search Using this data (from last week's report), we updated SparkToro to better show which search & AI tools your audience uses 👇

Rand Fishkin (follow @randderuiter on Threads)

15,713 Aufrufe • vor 2 Monaten

Is Google taking news publishers' traffic away? Sweet mother of media, are they ever. From 2023-2025, referrals from search dropped by almost HALF. Brutal. Insulting. Infuriating. And ironic given that Google is certainly training its AI answers on publishers' work. 🙄

Is Google taking news publishers' traffic away? Sweet mother of media, are they ever. From 2023-2025, referrals from search dropped by almost HALF. Brutal. Insulting. Infuriating. And ironic given that Google is certainly training its AI answers on publishers' work. 🙄

Rand Fishkin (follow @randderuiter on Threads)

14,572 Aufrufe • vor 2 Monaten

Oh SNAP. New Q4 2025 State of Search report from Datos, A Semrush Company + SparkToro just went live. Some highlights on the growth of AI Mode, Pinterest's impressive rise in searches/searcher, Gemini's growth rate > ChatGPT's declining use (for the first time ever!), and more 👇

Oh SNAP. New Q4 2025 State of Search report from Datos, A Semrush Company + SparkToro just went live. Some highlights on the growth of AI Mode, Pinterest's impressive rise in searches/searcher, Gemini's growth rate > ChatGPT's declining use (for the first time ever!), and more 👇

Rand Fishkin (follow @randderuiter on Threads)

15,816 Aufrufe • vor 4 Monaten

I've got a... NEW Company? NEW Job? Yup. Today, alongside my buddies Nathan Kriege & Adam Doppelt, we're launching Imagine if Google Alerts was a great, highly accurate bit of software instead of a mystifyingly broken one. We made that 👇

I've got a... NEW Company? NEW Job? Yup. Today, alongside my buddies Nathan Kriege & Adam Doppelt, we're launching Imagine if Google Alerts was a great, highly accurate bit of software instead of a mystifyingly broken one. We made that 👇

Rand Fishkin (follow @randderuiter on Threads)

20,185 Aufrufe • vor 7 Monaten

The report on ChatGPT vs. Google from SEMRush is outstanding. Anyone who cares about the adoption of AI tools and what it portends in the world of search/discoverability on the web should check it out. IMO, a few of the most interesting takeaways are... 👇

The report on ChatGPT vs. Google from SEMRush is outstanding. Anyone who cares about the adoption of AI tools and what it portends in the world of search/discoverability on the web should check it out. IMO, a few of the most interesting takeaways are... 👇

Rand Fishkin (follow @randderuiter on Threads)

33,754 Aufrufe • vor 1 Jahr

NEW Research: If we include ChatGPT, what is Google's *REAL* market share of search? After years of speculation, we finally have enough reliable data to build high quality numbers for both.

NEW Research: If we include ChatGPT, what is Google's REAL market share of search? After years of speculation, we finally have enough reliable data to build high quality numbers for both.

Rand Fishkin (follow @randderuiter on Threads)

30,616 Aufrufe • vor 1 Jahr

The problem is not content creation.

The problem is not content creation.

Rand Fishkin (follow @randderuiter on Threads)

36,388 Aufrufe • vor 1 Jahr

Quote it. Cite it. Link it. Share it. 👇👇👇

Quote it. Cite it. Link it. Share it. 👇👇👇

Rand Fishkin (follow @randderuiter on Threads)

12,945 Aufrufe • vor 4 Monaten

Umm... marketers... why aren't we helping more brands appear in AI answers? We know how LLMs work. We know how to influence their responses. We know how to do this kind of PR. What gives?

Umm... marketers... why aren't we helping more brands appear in AI answers? We know how LLMs work. We know how to influence their responses. We know how to do this kind of PR. What gives?

Rand Fishkin (follow @randderuiter on Threads)

28,362 Aufrufe • vor 1 Jahr

2015: Traffic was our primary marketing KPI. 2025: Traffic is a vanity metric. How we measure marketing has to change because how platforms hoard vs. send out traffic has changed. IMO, this is the new path 👇

2015: Traffic was our primary marketing KPI. 2025: Traffic is a vanity metric. How we measure marketing has to change because how platforms hoard vs. send out traffic has changed. IMO, this is the new path 👇

Rand Fishkin (follow @randderuiter on Threads)

22,568 Aufrufe • vor 1 Jahr

ChatGPT: "We received nearly 45 Billion conversations last year" Google: "Try 5 trillion, son." We've got new numbers from Google (for the first time in 9 years), and some new joint research from SparkToro & Datos to back up (and add detail) to Google's statement 👇

ChatGPT: "We received nearly 45 Billion conversations last year" Google: "Try 5 trillion, son." We've got new numbers from Google (for the first time in 9 years), and some new joint research from SparkToro & Datos to back up (and add detail) to Google's statement 👇

Rand Fishkin (follow @randderuiter on Threads)

21,445 Aufrufe • vor 1 Jahr

NEW 5-Minute Whiteboard: Call me crazy. Say I'm stuck in the past. Scoff all you want. But I'm convinced that once the C-suites of the world wake up to what's going on, the biggest organic channel of the next decade is gonna be... PR.

NEW 5-Minute Whiteboard: Call me crazy. Say I'm stuck in the past. Scoff all you want. But I'm convinced that once the C-suites of the world wake up to what's going on, the biggest organic channel of the next decade is gonna be... PR.

Rand Fishkin (follow @randderuiter on Threads)

17,768 Aufrufe • vor 1 Jahr

The are lots of erroneous assumptions people make about what AI adoption has changed. But NONE ARE MORE WRONG THAN: "AI searches replace Google searches!" Nope. In fact, the exact opposite is true. 👇

The are lots of erroneous assumptions people make about what AI adoption has changed. But NONE ARE MORE WRONG THAN: "AI searches replace Google searches!" Nope. In fact, the exact opposite is true. 👇

Rand Fishkin (follow @randderuiter on Threads)

12,132 Aufrufe • vor 9 Monaten

You gotta admit when you're wrong. So here I am, admitting that my (too?) popular video on getting into AI tools from a few weeks ago, was wrong, or at least, incomplete. Check out how Gianluca Fiorelli got his client into AI answers using an entirely different tactical approach 👇

You gotta admit when you're wrong. So here I am, admitting that my (too?) popular video on getting into AI tools from a few weeks ago, was wrong, or at least, incomplete. Check out how Gianluca Fiorelli got his client into AI answers using an entirely different tactical approach 👇

Rand Fishkin (follow @randderuiter on Threads)

15,803 Aufrufe • vor 1 Jahr

NEW #5MinuteWhiteboard now on the blog. How does ChatGPT, Gemini, Perplexity determine if your brand should be in a given response? And how do you influence them to get included or move to the top of the list? Here's how:

Rand Fishkin (follow @randderuiter on Threads)

15,436 Aufrufe • vor 1 Jahr

Own an agency? Run a consulting business? This 7-min survey: will help you compare your challenges, questions, and performance vs. the avg. Would appreciate help spreading it 🤜🤛 Hope to publish in ~2-3 weeks and run it annually for the next 10yrs.

Own an agency? Run a consulting business? This 7-min survey: will help you compare your challenges, questions, and performance vs. the avg. Would appreciate help spreading it 🤜🤛 Hope to publish in ~2-3 weeks and run it annually for the next 10yrs.

Rand Fishkin (follow @randderuiter on Threads)

16,008 Aufrufe • vor 1 Jahr

How the $%#@ did I miss this?! Last month Datos, A Semrush Company answered a bunch of Qs about search & AI: 1) Is Google losing searchers to AI? 2) How do Claude, Perplexity, ChatGPT, and Gemini stack up? 3) What % of users visit major AI tools each month? Is it growing?

How the $%#@ did I miss this?! Last month Datos, A Semrush Company answered a bunch of Qs about search & AI: 1) Is Google losing searchers to AI? 2) How do Claude, Perplexity, ChatGPT, and Gemini stack up? 3) What % of users visit major AI tools each month? Is it growing?

Rand Fishkin (follow @randderuiter on Threads)

10,606 Aufrufe • vor 1 Jahr