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Rand Fishkin (follow @randderuiter on Threads)

@randfish • 466,279 subscribers

Co-founder https://t.co/UdbZdchqS5, https://t.co/p1vp6dBZkE & https://t.co/hWzhpB4ku1. I help people do better marketing.

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Google search is one of the most secretive, closely-guarded black boxes in the world. Well, maybe not anymore. In the last quarter century, no leak of this magnitude or detail has ever been reported from Google’s search division. If you're in #SEO, you should probably see this.

Google search is one of the most secretive, closely-guarded black boxes in the world. Well, maybe not anymore. In the last quarter century, no leak of this magnitude or detail has ever been reported from Google’s search division. If you're in #SEO, you should probably see this.

Rand Fishkin (follow @randderuiter on Threads)

358,659 Aufrufe • vor 2 Jahren

I'm worried that citation analysis research is misleading us... badly. AI tools often already know which brands they're going to search for and recommend, so looking at the sources or URLs ain't gonna help you much. Full report:

I'm worried that citation analysis research is misleading us... badly. AI tools often already know which brands they're going to search for and recommend, so looking at the sources or URLs ain't gonna help you much. Full report:

Rand Fishkin (follow @randderuiter on Threads)

33,627 Aufrufe • vor 2 Monaten

"I can't be bothered to read a whole book about this! Just tell me what Zero Click Marketing is in 60 seconds" I got you, fam. Via the @EcommCowboy podcast

"I can't be bothered to read a whole book about this! Just tell me what Zero Click Marketing is in 60 seconds" I got you, fam. Via the @EcommCowboy podcast

Rand Fishkin (follow @randderuiter on Threads)

12,647 Aufrufe • vor 27 Tagen

If you're not changing anything about how you do SEO following the Google Leak... You're not paying attention. I'm not even in search, and I'm changing a whole heap of tactics and strategy! New post & video on SparkToro with details.

If you're not changing anything about how you do SEO following the Google Leak... You're not paying attention. I'm not even in search, and I'm changing a whole heap of tactics and strategy! New post & video on SparkToro with details.

Rand Fishkin (follow @randderuiter on Threads)

99,996 Aufrufe • vor 2 Jahren

Pre-order Zero Click Marketing ( and you'll have more $$ than you did prior to the transaction 🤔🤔🤔

Pre-order Zero Click Marketing ( and you'll have more $$ than you did prior to the transaction 🤔🤔🤔

Rand Fishkin (follow @randderuiter on Threads)

15,799 Aufrufe • vor 2 Monaten

I can't stop thinking about these three graphs from Similarweb's report last week. And what they really mean, together, for how we should prioritize marketing work (and product design) 👇

I can't stop thinking about these three graphs from Similarweb's report last week. And what they really mean, together, for how we should prioritize marketing work (and product design) 👇

Rand Fishkin (follow @randderuiter on Threads)

15,881 Aufrufe • vor 2 Monaten

Day 1 of recording the audiobook for Zero Click Marketing (just 6 more hours and 100 pages to go tomorrow) 😵‍💫

Day 1 of recording the audiobook for Zero Click Marketing (just 6 more hours and 100 pages to go tomorrow) 😵‍💫

Rand Fishkin (follow @randderuiter on Threads)

12,811 Aufrufe • vor 2 Monaten

What's the best persona generator tool on the web? Yesterday, the answer was murky. Lots of contenders. Today, after the latest @SparkToro launch, not so much 😎👇

What's the best persona generator tool on the web? Yesterday, the answer was murky. Lots of contenders. Today, after the latest @SparkToro launch, not so much 😎👇

Rand Fishkin (follow @randderuiter on Threads)

10,720 Aufrufe • vor 2 Monaten

NEW FEATURE in SparkToro today: Brand Affinity Which products, companies, and names is your audience most familiar-with? Starting now, every audience research report contains this data 👇

Rand Fishkin (follow @randderuiter on Threads)

12,082 Aufrufe • vor 2 Monaten

If you think AI tools are ethically shady, you have a moral duty to check out Ahrefs research from last week showing how to effectively spam your way into AI mentions with self-promotional "best of" lists 👇

If you think AI tools are ethically shady, you have a moral duty to check out Ahrefs research from last week showing how to effectively spam your way into AI mentions with self-promotional "best of" lists 👇

Rand Fishkin (follow @randderuiter on Threads)

28,113 Aufrufe • vor 10 Monaten

DOnked up my video analysis of Similarweb's report yesterday night. But that doesn't take away from how critically important and valuable this data is. New version 👇

DOnked up my video analysis of Similarweb's report yesterday night. But that doesn't take away from how critically important and valuable this data is. New version 👇

Rand Fishkin (follow @randderuiter on Threads)

10,265 Aufrufe • vor 3 Monaten

The report on ChatGPT vs. Google from SEMRush is outstanding. Anyone who cares about the adoption of AI tools and what it portends in the world of search/discoverability on the web should check it out. IMO, a few of the most interesting takeaways are... 👇

The report on ChatGPT vs. Google from SEMRush is outstanding. Anyone who cares about the adoption of AI tools and what it portends in the world of search/discoverability on the web should check it out. IMO, a few of the most interesting takeaways are... 👇

Rand Fishkin (follow @randderuiter on Threads)

33,798 Aufrufe • vor 1 Jahr

The problem is not content creation.

The problem is not content creation.

Rand Fishkin (follow @randderuiter on Threads)

36,388 Aufrufe • vor 1 Jahr

NEW Research: If we include ChatGPT, what is Google's *REAL* market share of search? After years of speculation, we finally have enough reliable data to build high quality numbers for both.

NEW Research: If we include ChatGPT, what is Google's REAL market share of search? After years of speculation, we finally have enough reliable data to build high quality numbers for both.

Rand Fishkin (follow @randderuiter on Threads)

31,624 Aufrufe • vor 1 Jahr

97% of visitors to Google perform a search 56% of visitors to ChatGPT enter a prompt And only 35% of visitors to Yahoo perform a search Using this data (from last week's report), we updated SparkToro to better show which search & AI tools your audience uses 👇

97% of visitors to Google perform a search 56% of visitors to ChatGPT enter a prompt And only 35% of visitors to Yahoo perform a search Using this data (from last week's report), we updated SparkToro to better show which search & AI tools your audience uses 👇

Rand Fishkin (follow @randderuiter on Threads)

15,835 Aufrufe • vor 7 Monaten

Is Google taking news publishers' traffic away? Sweet mother of media, are they ever. From 2023-2025, referrals from search dropped by almost HALF. Brutal. Insulting. Infuriating. And ironic given that Google is certainly training its AI answers on publishers' work. 🙄

Is Google taking news publishers' traffic away? Sweet mother of media, are they ever. From 2023-2025, referrals from search dropped by almost HALF. Brutal. Insulting. Infuriating. And ironic given that Google is certainly training its AI answers on publishers' work. 🙄

Rand Fishkin (follow @randderuiter on Threads)

14,662 Aufrufe • vor 7 Monaten

I've got a... NEW Company? NEW Job? Yup. Today, alongside my buddies Nathan Kriege & Adam Doppelt, we're launching Imagine if Google Alerts was a great, highly accurate bit of software instead of a mystifyingly broken one. We made that 👇

I've got a... NEW Company? NEW Job? Yup. Today, alongside my buddies Nathan Kriege & Adam Doppelt, we're launching Imagine if Google Alerts was a great, highly accurate bit of software instead of a mystifyingly broken one. We made that 👇

Rand Fishkin (follow @randderuiter on Threads)

20,217 Aufrufe • vor 11 Monaten

Oh SNAP. New Q4 2025 State of Search report from Datos, A Semrush Company + SparkToro just went live. Some highlights on the growth of AI Mode, Pinterest's impressive rise in searches/searcher, Gemini's growth rate > ChatGPT's declining use (for the first time ever!), and more 👇

Oh SNAP. New Q4 2025 State of Search report from Datos, A Semrush Company + SparkToro just went live. Some highlights on the growth of AI Mode, Pinterest's impressive rise in searches/searcher, Gemini's growth rate > ChatGPT's declining use (for the first time ever!), and more 👇

Rand Fishkin (follow @randderuiter on Threads)

15,931 Aufrufe • vor 8 Monaten

Umm... marketers... why aren't we helping more brands appear in AI answers? We know how LLMs work. We know how to influence their responses. We know how to do this kind of PR. What gives?

Umm... marketers... why aren't we helping more brands appear in AI answers? We know how LLMs work. We know how to influence their responses. We know how to do this kind of PR. What gives?

Rand Fishkin (follow @randderuiter on Threads)

28,409 Aufrufe • vor 1 Jahr

2015: Traffic was our primary marketing KPI. 2025: Traffic is a vanity metric. How we measure marketing has to change because how platforms hoard vs. send out traffic has changed. IMO, this is the new path 👇

2015: Traffic was our primary marketing KPI. 2025: Traffic is a vanity metric. How we measure marketing has to change because how platforms hoard vs. send out traffic has changed. IMO, this is the new path 👇

Rand Fishkin (follow @randderuiter on Threads)

22,601 Aufrufe • vor 1 Jahr