Rand Fishkin (follow @randderuiter on Threads)
@randfish • 460,360 subscribers
Co-founder https://t.co/UdbZdchqS5, https://t.co/p1vp6dBZkE & https://t.co/hWzhpB4ku1. I help people do better marketing.
Videos
Google search is one of the most secretive, closely-guarded black boxes in the world. Well, maybe not anymore. In the last quarter century, no leak of this magnitude or detail has ever been reported from Google’s search division. If you're in #SEO, you should probably see this.
Rand Fishkin (follow @randderuiter on Threads)358,166 次观看 • 2 年前
If you're not changing anything about how you do SEO following the Google Leak... You're not paying attention. I'm not even in search, and I'm changing a whole heap of tactics and strategy! New post & video on SparkToro with details.
Rand Fishkin (follow @randderuiter on Threads)99,903 次观看 • 2 年前
97% of visitors to Google perform a search 56% of visitors to ChatGPT enter a prompt And only 35% of visitors to Yahoo perform a search Using this data (from last week's report), we updated SparkToro to better show which search & AI tools your audience uses 👇
Rand Fishkin (follow @randderuiter on Threads)15,713 次观看 • 2 个月前
Is Google taking news publishers' traffic away? Sweet mother of media, are they ever. From 2023-2025, referrals from search dropped by almost HALF. Brutal. Insulting. Infuriating. And ironic given that Google is certainly training its AI answers on publishers' work. 🙄
Rand Fishkin (follow @randderuiter on Threads)14,572 次观看 • 2 个月前
Oh SNAP. New Q4 2025 State of Search report from Datos, A Semrush Company + SparkToro just went live. Some highlights on the growth of AI Mode, Pinterest's impressive rise in searches/searcher, Gemini's growth rate > ChatGPT's declining use (for the first time ever!), and more 👇
Rand Fishkin (follow @randderuiter on Threads)15,816 次观看 • 4 个月前
I've got a... NEW Company? NEW Job? Yup. Today, alongside my buddies Nathan Kriege & Adam Doppelt, we're launching Imagine if Google Alerts was a great, highly accurate bit of software instead of a mystifyingly broken one. We made that 👇
Rand Fishkin (follow @randderuiter on Threads)20,185 次观看 • 7 个月前
The report on ChatGPT vs. Google from SEMRush is outstanding. Anyone who cares about the adoption of AI tools and what it portends in the world of search/discoverability on the web should check it out. IMO, a few of the most interesting takeaways are... 👇
Rand Fishkin (follow @randderuiter on Threads)33,754 次观看 • 1 年前
ChatGPT: "We received nearly 45 Billion conversations last year" Google: "Try 5 trillion, son." We've got new numbers from Google (for the first time in 9 years), and some new joint research from SparkToro & Datos to back up (and add detail) to Google's statement 👇
Rand Fishkin (follow @randderuiter on Threads)21,445 次观看 • 1 年前
You gotta admit when you're wrong. So here I am, admitting that my (too?) popular video on getting into AI tools from a few weeks ago, was wrong, or at least, incomplete. Check out how Gianluca Fiorelli got his client into AI answers using an entirely different tactical approach 👇
Rand Fishkin (follow @randderuiter on Threads)15,803 次观看 • 1 年前
Own an agency? Run a consulting business? This 7-min survey: will help you compare your challenges, questions, and performance vs. the avg. Would appreciate help spreading it 🤜🤛 Hope to publish in ~2-3 weeks and run it annually for the next 10yrs.
Rand Fishkin (follow @randderuiter on Threads)16,008 次观看 • 1 年前
How the $%#@ did I miss this?! Last month Datos, A Semrush Company answered a bunch of Qs about search & AI: 1) Is Google losing searchers to AI? 2) How do Claude, Perplexity, ChatGPT, and Gemini stack up? 3) What % of users visit major AI tools each month? Is it growing?
Rand Fishkin (follow @randderuiter on Threads)10,606 次观看 • 1 年前