ROLEX

@ROLEX • 893,799 subscribers

The members of the #RolexFamily inspire the dreams and achievements of today and shape those of tomorrow. #Reachforthecrown

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ROLEX

Shorts

From a single idea to a century of innovation. Discover Oyster Story on 14 April 2026. #OysterStory

Dawa Yangzum Sherpa is the first Nepali woman to summit all 14 of the world’s 8,000-metre mountains. A trailblazing alpinist and member of the #RolexFamily, she is breaking barriers for female climbers worldwide. More on #PerpetualPlanet #Reachforthecrown

Where a new century begins. Unveiling 14 April 2026. #WatchesAndWonders2026

Congratulations Jannik Sinner on your 2nd consecutive victory at Wimbledon and a 5th Grand Slam® title. Another defining chapter in a remarkable journey. This crown is yours. #RolexFamily #Reachforthecrown

Chemical biologist Rosa Vásquez Espinoza is leading stingless bee conservation efforts in the Amazon. As part of our #PerpetualPlanet Initiative, the 2026 #RolexAwards Laureate protects these bees and, in turn, the rainforest. More on #Reachforthecrown

The Gallagher Dublin Horse Show, part of the prestigious #RolexSeriesEquestrian, starts today and celebrates its 150th edition. Combining world-class show jumping, tradition and a vibrant atmosphere, it culminates in Sunday’s Rolex Grand Prix. More #Reachforthecrown

Building tomorrow, here and now. Unveiling on 1 April 2025. #WatchesAndWonders2025

The Jumping International de Dinard is a distinguished #RolexSeriesEquestrian event, where high-level sport meets French elegance and seaside charm on Brittany’s Emerald Coast. This vibrant event culminates in the Rolex Grand Prix. More #Reachforthecrown

Welcome to The Open. A return to the game’s pure essence. Where the elements demand the utmost precision. At Royal Birkdale Golf Club, fate can turn in an instant. Nothing is decided until the final putt drops. REACH FOR THE CROWN. More #Reachforthecrown

Excellence is a perpetual challenge. On 27 March 2023, Rolex is unveiling its latest creations. #Rolex #WatchesandWonders2023

Celebrating 100 years. Join us on a cinematic journey from the Oyster's first tick to the human feats it has accompanied over time, and its evolution across the iconic Rolex models it has inspired. More #OysterStory

Rediscover the emotion of a first look. Unveiling on 1 April 2025. #WatchesAndWonders2025

Fascinating, Carlos Alcaraz. A defining 2nd US Open Tennis victory to reclaim the World No. 1 ranking, marking a 6th Grand Slam® title. This crown is yours. #RolexFamily #Reachforthecrown

The 2026 Salzburg Festival includes our Testimonees Cecilia Bartoli, Benjamin Bernheim, Renaud Capuçon, Gustavo Dudamel, Juan Diego Flórez, Yuja Wang and the Vienna Philharmonic. We are Main Sponsor and Official Timepiece since 2012. More #RolexFamily #PerpetualArts

Congratulations Mirra Andreeva on your 1st victory at Roland-Garros and a maiden Grand Slam® title. The clay courts of Paris have a new star in the spotlight. This crown is yours. #RolexFamily #Reachforthecrown

The new #CosmographDaytona presents even greater visual harmony and a more modern demeanour. The dial graphics have new balance. Its case has been redesigned and its profile is highlighted by light reflections. More #WatchesandWonders2023

Displaying two time zones, the GMT-Master was designed as a navigation aid for those criss-crossing the globe. The GMT-Master II, combining functionality, robustness and distinctive aesthetics, is now one of Rolex’s most iconic watches. More #Perpetual

Phenomenal, Carlos Alcaraz. A resounding 1st #AusOpen victory to complete a Career Grand Slam®. This crown is yours. #RolexFamily #Reachforthecrown

Welcome to the U.S. Open. Where the game is pushed to its limits. At Shinnecock Hills Golf Club, the USGA has elevated one of golf’s most demanding championships into a truly unforgettable show. REACH FOR THE CROWN. More #Reachforthecrown

The Falsterbo Horse Show is a distinguished #RolexSeriesEquestrian event featuring the world's leading riders. Celebrated for its rich heritage and summery coastal atmosphere, the highlight is the CSIO5* Rolex Grand Prix of Sweden. More #Reachforthecrown

Videos

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Our new watches 2026 set new benchmarks in technical excellence, shaping the future of watchmaking. A new world begins. More #WatchesAndWonders2026

Our congratulations Roger Federer on being inducted into the International Tennis Hall of Fame. Your grace, dedication and love of tennis have inspired generations. We feel privileged to see you take your place among the sport’s legends. More #RolexFamily #Reachforthecrown

Decorated driver Mark Webber achieved success on motor sport’s biggest stages, including winning the World Endurance Championship. A versatile racer and member of the #RolexFamily, he earned a reputation as a fierce competitor. More on #Reachforthecrown

Out now. Mark Webber is a celebrated endurance racing driver. In ‘Full Throttle’, part of an exclusive documentary series about the #RolexFamily, he reveals how overcoming a devastating crash was key to perform at the top level. More on #Reachforthecrown

Out now. Mountaineer Dawa Yangzum Sherpa has broken barriers for female alpinists. Now, as part of an exclusive documentary series about the #RolexFamily, she reveals what it is like to live a ‘Life at Altitude’. More on #PerpetualPlanet #Reachforthecrown

The #RolexFamily brings together extraordinary individuals who embody the height of human achievement. We are honoured to welcome award-winning actor Zendaya as our newest member. REACH FOR THE CROWN. More #Reachforthecrown

Out now. Chemical biologist Rosa Vásquez Espinoza is a 2026 #RolexAwards Laureate. As part of our #PerpetualPlanet Initiative, she is improving conservation in the Amazon by combining scientific research and Indigenous knowledge. More on #Reachforthecrown

We are proud and excited about the launch of the documentary ‘Federer: Twelve Final Days’ premiering on 20 June on Prime Video. The programme goes behind the scenes during the final days of our Testimonee Roger Federer’s illustrious tennis playing career. #RolexFamily #Perpetual

Out now. Paul Nicklen is known for his dramatic conservation photography. In ‘Reverence for Nature’, part of an exclusive documentary series about the #RolexFamily, he celebrates the launch of his new book. More on #PerpetualPlanet #Reachforthecrown

Today sees the highly anticipated launch of ‘Federer: Twelve Final Days’ on Prime Video. We are proud to support this intimate film that takes viewers behind the scenes in the final days of our Testimonee Roger Federer’s illustrious tennis playing career. #RolexFamily #Perpetual

New watches 2025: a fresh look to some of our iconic models. More #WatchesAndWonders2025

A time to celebrate. In 2023, our #RolexFamily Testimonees lit up the sporting world with their outstanding achievements. We thank these gifted athletes who embody our commitment to performance excellence. More #Perpetual

A time to celebrate. This year, members of the #RolexFamily won more than 80 titles between them across tennis, golf, skiing, equestrianism and yachting. We thank them for perpetuating our long-standing association with sporting success. More #Perpetual

Out now. Carlos Alcaraz is a towering figure among the new generation of tennis superstars. In “New Frontiers”, part of an exclusive documentary series about the #RolexFamily, he reflects on his rise to the top of the game. More on #Reachforthecrown

Out now. Tiger Woods is one of the most successful golfers in history. As part of an exclusive documentary series about the #RolexFamily, he recalls battling “Against the Odds” to achieve one of sport’s most inspiring comebacks. More on #Reachforthecrown

New watches, new horizons. This year, our creations redefined what should be expected from the finest watchmaking. Beautiful craftsmanship, exquisite design, peak innovation. The kind that opens avenues to explore for years to come. More

The members of the #RolexFamily inspire the dreams and achievements of today and shape those of tomorrow. REACH FOR THE CROWN. More #Reachforthecrown

Opening new horizons. The Land-Dweller. More #LandDweller #WatchesAndWonders2025

Excellence is a perpetual challenge. On 27 March 2023, Rolex is unveiling its latest creations. #Rolex #WatchesandWonders2023

Pressure begets perfection. Quiet and deeply analytical, Jannik Sinner has made a meteoric rise, always seeking a higher challenge. We are honoured to accompany him as he continues to make his mark in a new era of men’s tennis. REACH FOR THE CROWN. #RolexFamily #Reachforthecrown