ROLEX

@ROLEX • 894,378 subscribers

The members of the #RolexFamily inspire the dreams and achievements of today and shape those of tomorrow. #Reachforthecrown

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ROLEX

Shorts

Congratulations Jannik Sinner on your 2nd consecutive victory at Wimbledon and a 5th Grand Slam® title. Another defining chapter in a remarkable journey. This crown is yours. #RolexFamily #Reachforthecrown

Welcome to The Open. A return to the game’s pure essence. Where the elements demand the utmost precision. At Royal Birkdale Golf Club, fate can turn in an instant. Nothing is decided until the final putt drops. REACH FOR THE CROWN. More #Reachforthecrown

From a single idea to a century of innovation. Discover Oyster Story on 14 April 2026. #OysterStory

Where a new century begins. Unveiling 14 April 2026. #WatchesAndWonders2026

The Falsterbo Horse Show is a distinguished #RolexSeriesEquestrian event featuring the world's leading riders. Celebrated for its rich heritage and summery coastal atmosphere, the highlight is the CSIO5* Rolex Grand Prix of Sweden. More #Reachforthecrown

Welcome to The The Amundi Evian Championship. Where the beauty of the scenery can never mask the challenge of the course. An event coveted yet unpredictable. The best golfers rendezvous here but only one will reach the summit. REACH FOR THE CROWN. More #Reachforthecrown

Welcome to Wimbledon. Where tennis honours its roots with unmatched elegance. To prevail here is more than a victory. It is to become part of the sport’s timeless legacy. REACH FOR THE CROWN. More #Reachforthecrown

Building tomorrow, here and now. Unveiling on 1 April 2025. #WatchesAndWonders2025

Celebrating 100 years. Join us on a cinematic journey from the Oyster's first tick to the human feats it has accompanied over time, and its evolution across the iconic Rolex models it has inspired. More #OysterStory

Welcome to the U.S. Open. Where the game is pushed to its limits. At Shinnecock Hills Golf Club, the USGA has elevated one of golf’s most demanding championships into a truly unforgettable show. REACH FOR THE CROWN. More #Reachforthecrown

Congratulations Mirra Andreeva on your 1st victory at Roland-Garros and a maiden Grand Slam® title. The clay courts of Paris have a new star in the spotlight. This crown is yours. #RolexFamily #Reachforthecrown

Excellence is a perpetual challenge. On 27 March 2023, Rolex is unveiling its latest creations. #Rolex #WatchesandWonders2023

Acclaimed director Jia Zhang-Ke has influenced cinema with films telling the stories of Chinese people in a changing nation. For the filmmaker and member of the #RolexFamily, the recognition helps his commitment to the art form. More on #Reachforthecrown

Rediscover the emotion of a first look. Unveiling on 1 April 2025. #WatchesAndWonders2025

Each year, thousands gather at Schönbrunn Palace for the free Summer Night Concert, featuring our Exclusive Partner Vienna Philharmonic and broadcast in 80+ countries. Our Testimonee Sir Bryn Terfel appears as a soloist in 2026. More #RolexFamily #PerpetualArts

Fascinating, Carlos Alcaraz. A defining 2nd US Open Tennis victory to reclaim the World No. 1 ranking, marking a 6th Grand Slam® title. This crown is yours. #RolexFamily #Reachforthecrown

Phenomenal, Carlos Alcaraz. A resounding 1st #AusOpen victory to complete a Career Grand Slam®. This crown is yours. #RolexFamily #Reachforthecrown

The new #CosmographDaytona presents even greater visual harmony and a more modern demeanour. The dial graphics have new balance. Its case has been redesigned and its profile is highlighted by light reflections. More #WatchesandWonders2023

Welcome to Roland-Garros. Where clay decides destiny and champions are crowned on ochre ground. To triumph on this stage, steeped in history and defined by fierce contests, is to etch one's name in tennis legend. REACH FOR THE CROWN. More #Reachforthecrown

Displaying two time zones, the GMT-Master was designed as a navigation aid for those criss-crossing the globe. The GMT-Master II, combining functionality, robustness and distinctive aesthetics, is now one of Rolex’s most iconic watches. More #Perpetual

Videos

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Our new watches 2026 set new benchmarks in technical excellence, shaping the future of watchmaking. A new world begins. More #WatchesAndWonders2026

The #RolexFamily brings together extraordinary individuals who embody the height of human achievement. We are honoured to welcome award-winning actor Zendaya as our newest member. REACH FOR THE CROWN. More #Reachforthecrown

We are proud and excited about the launch of the documentary ‘Federer: Twelve Final Days’ premiering on 20 June on Prime Video. The programme goes behind the scenes during the final days of our Testimonee Roger Federer’s illustrious tennis playing career. #RolexFamily #Perpetual

Out now. Lydia Ko is celebrated for her remarkable career. In ‘The Upswing’, part of an exclusive documentary series about the #RolexFamily, she talks about overcoming a difficult time to reclaim her place among golf’s elite. More on #Reachforthecrown

Today sees the highly anticipated launch of ‘Federer: Twelve Final Days’ on Prime Video. We are proud to support this intimate film that takes viewers behind the scenes in the final days of our Testimonee Roger Federer’s illustrious tennis playing career. #RolexFamily #Perpetual

New watches 2025: a fresh look to some of our iconic models. More #WatchesAndWonders2025

One hundred years after revolutionizing the watchmaking world, the Oyster continues its expansion and accompanies each wearer on the path to their own achievements. More #OysterStory

A time to celebrate. In 2023, our #RolexFamily Testimonees lit up the sporting world with their outstanding achievements. We thank these gifted athletes who embody our commitment to performance excellence. More #Perpetual

Out now. Carlos Alcaraz is a towering figure among the new generation of tennis superstars. In “New Frontiers”, part of an exclusive documentary series about the #RolexFamily, he reflects on his rise to the top of the game. More on #Reachforthecrown

A time to celebrate. This year, members of the #RolexFamily won more than 80 titles between them across tennis, golf, skiing, equestrianism and yachting. We thank them for perpetuating our long-standing association with sporting success. More #Perpetual

New watches, new horizons. This year, our creations redefined what should be expected from the finest watchmaking. Beautiful craftsmanship, exquisite design, peak innovation. The kind that opens avenues to explore for years to come. More

Out now. Tiger Woods is one of the most successful golfers in history. As part of an exclusive documentary series about the #RolexFamily, he recalls battling “Against the Odds” to achieve one of sport’s most inspiring comebacks. More on #Reachforthecrown

Out now. Renowned conservationist Rachel Ikemeh is a 2026 #RolexAwards Laureate. As part of our #PerpetualPlanet Initiative, she is expanding her community-led conservation programmes across the Niger Delta’s fragile ecosystem. More on #RolexFamily

Pressure begets perfection. Quiet and deeply analytical, Jannik Sinner has made a meteoric rise, always seeking a higher challenge. We are honoured to accompany him as he continues to make his mark in a new era of men’s tennis. REACH FOR THE CROWN. #RolexFamily #Reachforthecrown

Opening new horizons. The Land-Dweller. More #LandDweller #WatchesAndWonders2025

The members of the #RolexFamily inspire the dreams and achievements of today and shape those of tomorrow. REACH FOR THE CROWN. More #Reachforthecrown

Excellence is a perpetual challenge. On 27 March 2023, Rolex is unveiling its latest creations. #Rolex #WatchesandWonders2023

Out now. Iga Świątek is Poland’s first player to claim one of the 4 major tennis championships. As part of an exclusive documentary series about the #RolexFamily, the multiple Grand Slam® winner reveals the “Mind of a Champion”. More on #Reachforthecrown

When the iconic meets the unexpected. New watches unveiling on 9 April 2024. #Rolex #WatchesandWonders2024

A powerhouse of a champion. Iga Świątek has forged a relentless path to greatness, winning more than 20 WTA titles including multiple Grand Slam® triumphs. We are proud to accompany her as she continues to light up the court. REACH FOR THE CROWN. #RolexFamily #Reachforthecrown