ROLEX

@ROLEX • 892,410 subscribers

Celebrating 100 years of the Oyster. A century of constant innovation. A century of horological feats and human accomplishments. Discover #OysterStory

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From a single idea to a century of innovation. Discover Oyster Story on 14 April 2026. #OysterStory

Where a new century begins. Unveiling 14 April 2026. #WatchesAndWonders2026

Congratulations Jannik Sinner on your 2nd consecutive victory at Wimbledon and a 5th Grand Slam® title. Another defining chapter in a remarkable journey. This crown is yours. #RolexFamily #Reachforthecrown

At the Laver Cup, a tennis event conceived by Roger Federer, Europe’s leading men face their counterparts from the rest of the world. At this year's edition of the team competition and Rolex partner, Team World defends its title. More on #Reachforthecrown

Exclusive Cosmograph Daytona watches will be offered at auction in four lots to support the Federer Foundation and Re:wild. All proceeds will benefit the two organizations. At Phillips in London, 28 September. More #RolexFamily #Reachforthecrown

Welcome to the Laver Cup. Conceived by Roger Federer, this prestigious team event between Europe and the rest of the world is where the titans of men’s tennis compete purely for the love of the game. REACH FOR THE CROWN. More #Reachforthecrown

Welcome to the Rolex Switzerland SailGP Geneva. The season’s only fresh water rendezvous, where Lake Geneva’s shifty, challenging winds demand constant adaptation. Here, every split second can redefine the race. REACH FOR THE CROWN. More #Reachforthecrown

Dawa Yangzum Sherpa is the first Nepali woman to summit all 14 of the world’s 8,000-metre mountains. A trailblazing alpinist and member of the #RolexFamily, she is breaking barriers for female climbers worldwide. More on #PerpetualPlanet #Reachforthecrown

Welcome to the Presidents Cup. At Medinah Country Club, the U.S. Team and International Team compete with intensity and respect. Which team wins comes down to who is best at elevating their game together as one. REACH FOR THE CROWN. More #Reachforthecrown

A leading figure in yachting, Martine Grael made history as SailGP’s first woman driver. The two-time Olympic gold medallist and member of the #RolexFamily reveals how returning to her roots helps her perform at an optimal level. More on #Reachforthecrown

Building tomorrow, here and now. Unveiling on 1 April 2025. #WatchesAndWonders2025

Welcome to The Solheim Cup. At Bernardus Golf in the Netherlands, 12-player teams representing Europe and the US, each led by an experienced captain, face off in one of the most important events in women’s golf. REACH FOR THE CROWN. More #Reachforthecrown

Excellence is a perpetual challenge. On 27 March 2023, Rolex is unveiling its latest creations. #Rolex #WatchesandWonders2023

Chemical biologist Rosa Vásquez Espinoza is leading stingless bee conservation efforts in the Amazon. As part of our #PerpetualPlanet Initiative, the 2026 #RolexAwards Laureate protects these bees and, in turn, the rainforest. More on #Reachforthecrown

At this week’s CSIO Spruce Meadows ‘Masters’ Tournament, our Testimonee Richard Vogel aims to complete the Rolex Grand Slam of Show Jumping by winning a 3rd consecutive Major, the CPKC ‘International’ Grand Prix, presented by Rolex. More #Reachforthecrown

Welcome to the US Open Tennis. Where New York takes centre stage for the final Grand Slam® event of the tennis season. In the city that never sleeps, players must keep their senses on high alert in order to triumph. REACH FOR THE CROWN. More #Reachforthecrown

The Brussels Stephex Masters is one of Europe’s most stylish show jumping events. Part of the prestigious #RolexSeriesEquestrian, it attracts the world’s leading riders and culminates in Sunday’s CSI5* Rolex Grand Prix. More #Reachforthecrown

Rediscover the emotion of a first look. Unveiling on 1 April 2025. #WatchesAndWonders2025

Celebrating 100 years. Join us on a cinematic journey from the Oyster's first tick to the human feats it has accompanied over time, and its evolution across the iconic Rolex models it has inspired. More #OysterStory

The Gallagher Dublin Horse Show, part of the prestigious #RolexSeriesEquestrian, starts today and celebrates its 150th edition. Combining world-class show jumping, tradition and a vibrant atmosphere, it culminates in Sunday’s Rolex Grand Prix. More #Reachforthecrown

Videos

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Our new watches 2026 set new benchmarks in technical excellence, shaping the future of watchmaking. A new world begins. More #WatchesAndWonders2026

A call for action. A response through watchmaking. Four Cosmograph Daytona watches will be auctioned in partnership with Phillips, with proceeds benefiting the Federer Foundation and Re:wild. London, 28 September. More #RolexFamily #Reachforthecrown

The Opéra de Paris welcomes the finest artists and has a duty to be a gateway for young performers, says the institution’s director, Alexander Neef. A bastion of classical music and Rolex partner, it is a pinnacle of excellence. More on #Reachforthecrown

Our congratulations Roger Federer on being inducted into the International Tennis Hall of Fame. Your grace, dedication and love of tennis have inspired generations. We feel privileged to see you take your place among the sport’s legends. More #RolexFamily #Reachforthecrown

Out now. For more than 350 years, the Opéra de Paris has enthralled audiences. In ‘The Greatest Stage’, part of an exclusive documentary series about Rolex partners, we go behind the scenes of this majestic cultural institution. More on #Reachforthecrown

We are proud and excited about the launch of the documentary ‘Federer: Twelve Final Days’ premiering on 20 June on Prime Video. The programme goes behind the scenes during the final days of our Testimonee Roger Federer’s illustrious tennis playing career. #RolexFamily #Perpetual

The #RolexFamily brings together extraordinary individuals who embody the height of human achievement. We are honoured to welcome award-winning actor Zendaya as our newest member. REACH FOR THE CROWN. More #Reachforthecrown

Out now. The Laver Cup gathers the best in men’s tennis. In ‘Building the Dream’, part of an exclusive documentary series about Rolex partners, Roger Federer recalls the team competition’s journey to becoming a key date in sports. More on #Reachforthecrown

Today sees the highly anticipated launch of ‘Federer: Twelve Final Days’ on Prime Video. We are proud to support this intimate film that takes viewers behind the scenes in the final days of our Testimonee Roger Federer’s illustrious tennis playing career. #RolexFamily #Perpetual

Scott Brash made history as the first rider to complete the Rolex Grand Slam of Show Jumping. A member of the #RolexFamily, his ability to push limits and learn both in victory and defeat led to his return to the winner’s circle. More on #Reachforthecrown

Decorated driver Mark Webber achieved success on motor sport’s biggest stages, including winning the World Endurance Championship. A versatile racer and member of the #RolexFamily, he earned a reputation as a fierce competitor. More on #Reachforthecrown

Out now. With exciting races in stunning locations, SailGP has redefined competitive yachting. In ‘Edge of Speed’, part of an exclusive documentary series about Rolex partners, co-founder Sir Russell Coutts recounts the journey. More on #Reachforthecrown

New watches 2025: a fresh look to some of our iconic models. More #WatchesAndWonders2025

A time to celebrate. In 2023, our #RolexFamily Testimonees lit up the sporting world with their outstanding achievements. We thank these gifted athletes who embody our commitment to performance excellence. More #Perpetual

A time to celebrate. This year, members of the #RolexFamily won more than 80 titles between them across tennis, golf, skiing, equestrianism and yachting. We thank them for perpetuating our long-standing association with sporting success. More #Perpetual

Out now. Double Olympic gold medallist Martine Grael made history as SailGP’s first woman driver. In ‘Taking the Helm’, part of an exclusive documentary series about the #RolexFamily, she reveals how she has carved her own path. More on #Reachforthecrown

Out now. Carlos Alcaraz is a towering figure among the new generation of tennis superstars. In “New Frontiers”, part of an exclusive documentary series about the #RolexFamily, he reflects on his rise to the top of the game. More on #Reachforthecrown

Out now. Mark Webber is a celebrated endurance racing driver. In ‘Full Throttle’, part of an exclusive documentary series about the #RolexFamily, he reveals how overcoming a devastating crash was key to perform at the top level. More on #Reachforthecrown

Excellence is a perpetual challenge. On 27 March 2023, Rolex is unveiling its latest creations. #Rolex #WatchesandWonders2023

Out now. Scott Brash is the only rider to complete the Rolex Grand Slam of Show Jumping. In ‘Raising the Bar’, part of an exclusive documentary series about the #RolexFamily, he recalls tackling adversity after his historic feat. More on #Reachforthecrown