ROLEX

@ROLEX • 895,715 subscribers

The members of the #RolexFamily inspire the dreams and achievements of today and shape those of tomorrow. #Reachforthecrown

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ROLEX

Shorts

From a single idea to a century of innovation. Discover Oyster Story on 14 April 2026. #OysterStory

Where a new century begins. Unveiling 14 April 2026. #WatchesAndWonders2026

Acclaimed director Jia Zhang-Ke has influenced cinema with films telling the stories of Chinese people in a changing nation. For the filmmaker and member of the #RolexFamily, the recognition helps his commitment to the art form. More on #Reachforthecrown

Welcome to Roland-Garros. Where clay decides destiny and champions are crowned on ochre ground. To triumph on this stage, steeped in history and defined by fierce contests, is to etch one's name in tennis legend. REACH FOR THE CROWN. More #Reachforthecrown

Celebrating 100 years. Join us on a cinematic journey from the Oyster's first tick to the human feats it has accompanied over time, and its evolution across the iconic Rolex models it has inspired. More #OysterStory

Welcome to the PGA Championship. Where rivalry and camaraderie go hand in hand. At the Aronimink Golf Club in Pennsylvania, the exclusively professional field will once again compete for the highest honours. REACH FOR THE CROWN. More #Reachforthecrown

Building tomorrow, here and now. Unveiling on 1 April 2025. #WatchesAndWonders2025

Excellence is a perpetual challenge. On 27 March 2023, Rolex is unveiling its latest creations. #Rolex #WatchesandWonders2023

Rediscover the emotion of a first look. Unveiling on 1 April 2025. #WatchesAndWonders2025

Phenomenal, Carlos Alcaraz. A resounding 1st #AusOpen victory to complete a Career Grand Slam®. This crown is yours. #RolexFamily #Reachforthecrown

Fascinating, Carlos Alcaraz. A defining 2nd US Open Tennis victory to reclaim the World No. 1 ranking, marking a 6th Grand Slam® title. This crown is yours. #RolexFamily #Reachforthecrown

Masterful, Jannik Sinner. A spectacular 1st Wimbledon victory, marking a 4th Grand Slam® title. This crown is yours. #RolexFamily #Reachforthecrown

The new #CosmographDaytona presents even greater visual harmony and a more modern demeanour. The dial graphics have new balance. Its case has been redesigned and its profile is highlighted by light reflections. More #WatchesandWonders2023

This is The Masters. Where legend is written and the winner adorned with the Green Jacket. To win at Augusta National Golf Club is career-defining. This is where golfing greatness endures. REACH FOR THE CROWN. More #Reachforthecrown

Inspiring, Coco Gauff. A dazzling first Roland-Garros victory, marking a 2nd Grand Slam® title. The crown is yours. #RolexFamily #Reachforthecrown

Displaying two time zones, the GMT-Master was designed as a navigation aid for those criss-crossing the globe. The GMT-Master II, combining functionality, robustness and distinctive aesthetics, is now one of Rolex’s most iconic watches. More #Perpetual

Splendid, Iga Świątek. An amazing 1st Wimbledon victory, marking a 6th Grand Slam® title. This crown is yours. #RolexFamily #Reachforthecrown

Exceptional, Carlos Alcaraz. A breathtaking 2nd Roland-Garros victory, marking a 5th Grand Slam® title. The crown is yours. #RolexFamily #Reachforthecrown

A dazzling victory at the #AusOpen as defending champion for the World No. 1. Congratulations Jannik Sinner on your 3rd Grand Slam® title. Here’s to many more. #RolexFamily #AusOpen #Perpetual

Whatever the conditions, the #Submariner’s Cerachrom bezel insert remains functional and reliable. Made from a hard, corrosion-resistant ceramic, it is virtually scratchproof and its colour unaffected by ultraviolet rays or seawater. More #Perpetual

Videos

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Our new watches 2026 set new benchmarks in technical excellence, shaping the future of watchmaking. A new world begins. More #WatchesAndWonders2026

One hundred years after revolutionizing the watchmaking world, the Oyster continues its expansion and accompanies each wearer on the path to their own achievements. More #OysterStory

The #RolexFamily brings together extraordinary individuals who embody the height of human achievement. We are honoured to welcome award-winning actor Zendaya as our newest member. REACH FOR THE CROWN. More #Reachforthecrown

Out now. Jia Zhang-Ke’s films explore the lives of ordinary Chinese people. In 'Life Through a Lens', part of an exclusive documentary series about the #RolexFamily, he reflects on his journey to becoming such a revered director. More on #Reachforthecrown

We are proud and excited about the launch of the documentary ‘Federer: Twelve Final Days’ premiering on 20 June on Prime Video. The programme goes behind the scenes during the final days of our Testimonee Roger Federer’s illustrious tennis playing career. #RolexFamily #Perpetual

Today sees the highly anticipated launch of ‘Federer: Twelve Final Days’ on Prime Video. We are proud to support this intimate film that takes viewers behind the scenes in the final days of our Testimonee Roger Federer’s illustrious tennis playing career. #RolexFamily #Perpetual

New watches 2025: a fresh look to some of our iconic models. More #WatchesAndWonders2025

A time to celebrate. In 2023, our #RolexFamily Testimonees lit up the sporting world with their outstanding achievements. We thank these gifted athletes who embody our commitment to performance excellence. More #Perpetual

New watches, new horizons. This year, our creations redefined what should be expected from the finest watchmaking. Beautiful craftsmanship, exquisite design, peak innovation. The kind that opens avenues to explore for years to come. More

Out now. Carlos Alcaraz is a towering figure among the new generation of tennis superstars. In “New Frontiers”, part of an exclusive documentary series about the #RolexFamily, he reflects on his rise to the top of the game. More on #Reachforthecrown

Out now. Tiger Woods is one of the most successful golfers in history. As part of an exclusive documentary series about the #RolexFamily, he recalls battling “Against the Odds” to achieve one of sport’s most inspiring comebacks. More on #Reachforthecrown

Pressure begets perfection. Quiet and deeply analytical, Jannik Sinner has made a meteoric rise, always seeking a higher challenge. We are honoured to accompany him as he continues to make his mark in a new era of men’s tennis. REACH FOR THE CROWN. #RolexFamily #Reachforthecrown

Opening new horizons. The Land-Dweller. More #LandDweller #WatchesAndWonders2025

The members of the #RolexFamily inspire the dreams and achievements of today and shape those of tomorrow. REACH FOR THE CROWN. More #Reachforthecrown

Out now. Iga Świątek is Poland’s first player to claim one of the 4 major tennis championships. As part of an exclusive documentary series about the #RolexFamily, the multiple Grand Slam® winner reveals the “Mind of a Champion”. More on #Reachforthecrown

Excellence is a perpetual challenge. On 27 March 2023, Rolex is unveiling its latest creations. #Rolex #WatchesandWonders2023

A powerhouse of a champion. Iga Świątek has forged a relentless path to greatness, winning more than 20 WTA titles including multiple Grand Slam® triumphs. We are proud to accompany her as she continues to light up the court. REACH FOR THE CROWN. #RolexFamily #Reachforthecrown

When the iconic meets the unexpected. New watches unveiling on 9 April 2024. #Rolex #WatchesandWonders2024

An irrepressible drive. From her beginnings in Florida to winning a first Grand Slam® title, Coco Gauff has brought grit, poise and passion on and off the tennis court. We are honoured to accompany her on an inspiring journey. REACH FOR THE CROWN. #RolexFamily #Reachforthecrown