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Sports Business Journal

@SBJ • 145,978 subscribers

At the epicenter of the sports industry.

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𝐓𝐡𝐞 2026 𝐒𝐩𝐨𝐫𝐭𝐬 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐀𝐰𝐚𝐫𝐝𝐬 𝐢𝐬 𝐟𝐢𝐧𝐚𝐥𝐥𝐲 𝐡𝐞𝐫𝐞 🏆 Winners will be revealed tonight at the Marriott Marquis in NYC. Follow along to see who takes home the trophies ⤵️

𝐓𝐡𝐞 2026 𝐒𝐩𝐨𝐫𝐭𝐬 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐀𝐰𝐚𝐫𝐝𝐬 𝐢𝐬 𝐟𝐢𝐧𝐚𝐥𝐥𝐲 𝐡𝐞𝐫𝐞 🏆 Winners will be revealed tonight at the Marriott Marquis in NYC. Follow along to see who takes home the trophies ⤵️

29,754 views

The highly anticipated NASCAR 25 video game now has a release date: October 14 for PS5 and XBOX Series X/S. It marks the racing brand's first video game since 2021 and the first-ever console video game from @iracing.

The highly anticipated NASCAR 25 video game now has a release date: October 14 for PS5 and XBOX Series X/S. It marks the racing brand's first video game since 2021 and the first-ever console video game from @iracing.

169,104 views

We’re in Nashville this week for our #SBJWorldCongress 🎸 Attendees will hear from big names on this year’s line-up. You can follow along on our socials for some of the highlights on the ground. Here’s the full agenda for the week:

We’re in Nashville this week for our #SBJWorldCongress 🎸 Attendees will hear from big names on this year’s line-up. You can follow along on our socials for some of the highlights on the ground. Here’s the full agenda for the week:

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"I thought it was the dumbest thing in the world." Marc Lasry of Avenue Capital Group discusses how #PowerSlap has taken the country by storm, proving that sports can surprise us in exciting ways 👋 #SBJDM #PowerSlap #SportsInnovation
0:39
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"I thought it was the dumbest thing in the world." Marc Lasry of Avenue Capital Group discusses how #PowerSlap has taken the country by storm, proving that sports can surprise us in exciting ways 👋 #SBJDM #PowerSlap #SportsInnovation

Sports Business Journal

268,105 views • 1 year ago

How did you meet your partner? Tinder? Bumble? The Arsenal? 👀 Premier League leaders Arsenal have launched a dating show, “The Big Match,” as part of a bigger play to build richer fan datasets and appeal to a broader audience. Read more:
1:20
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How did you meet your partner? Tinder? Bumble? The Arsenal? 👀 Premier League leaders Arsenal have launched a dating show, “The Big Match,” as part of a bigger play to build richer fan datasets and appeal to a broader audience. Read more:

Sports Business Journal

23,994 views • 2 months ago

Fans at the Super Bowl were treated to mixed-reality stunt. The segment was produced by @famousgroupLA and depicted 3D renderings of the Golden Gate Bridge and Lombardi Trophy on the field of Levi’s Stadium. Rob Schaefer with the scoop on the tech:
0:39
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Fans at the Super Bowl were treated to mixed-reality stunt. The segment was produced by @famousgroupLA and depicted 3D renderings of the Golden Gate Bridge and Lombardi Trophy on the field of Levi’s Stadium. Rob Schaefer with the scoop on the tech:

Sports Business Journal

30,030 views • 4 months ago

"I wanted to do this deal to prove a point that women's soccer is not a charity." Michele Kang's historic $35M acquisition of the Washington Spirit reset the market value for women's sports franchises 💰 #SBJAwards
0:32
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"I wanted to do this deal to prove a point that women's soccer is not a charity." Michele Kang's historic $35M acquisition of the Washington Spirit reset the market value for women's sports franchises 💰 #SBJAwards

Sports Business Journal

137,458 views • 3 years ago

Shohei Ohtani told Dodgers brass that having only one batting cage was unacceptable, so they took his advice and built a second one. "The batting cage is my home," Dodgers Executive Vice President & CMO Lon Rosen remembers him saying after the off-season renovations were complete.
0:40
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Shohei Ohtani told Dodgers brass that having only one batting cage was unacceptable, so they took his advice and built a second one. "The batting cage is my home," Dodgers Executive Vice President & CMO Lon Rosen remembers him saying after the off-season renovations were complete.

Sports Business Journal

15,302 views • 8 months ago

"We envisioned this being a league that could stand the test of time." Ice Cube joined our @austinkarp on the Sports Media Podcast to reflect on eight years of BIG3. 🔊 FULL EPISODE:
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"We envisioned this being a league that could stand the test of time." Ice Cube joined our @austinkarp on the Sports Media Podcast to reflect on eight years of BIG3. 🔊 FULL EPISODE:

Sports Business Journal

15,597 views • 1 year ago

Fans at the Superdome were treated to an insane mixed-reality stunt before kickoff tonight. The segment — which featured Mardi Gras beads unfurling from the roof — was produced by @famousgroupLA. Rob Schaefer with the scoop on the tech powering it:
0:23
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Fans at the Superdome were treated to an insane mixed-reality stunt before kickoff tonight. The segment — which featured Mardi Gras beads unfurling from the roof — was produced by @famousgroupLA. Rob Schaefer with the scoop on the tech powering it:

Sports Business Journal

15,920 views • 1 year ago

Liz Gray, Global Co-Head Brand Consulting at CAA, highlighted the increased focus on data and analytics to measure entire sponsorship portfolios 📈 She emphasized adapting to changing audience demographics and media consumption, especially in women's sports. #SBJBIS
0:37
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Liz Gray, Global Co-Head Brand Consulting at CAA, highlighted the increased focus on data and analytics to measure entire sponsorship portfolios 📈 She emphasized adapting to changing audience demographics and media consumption, especially in women's sports. #SBJBIS

Sports Business Journal

20,884 views • 2 years ago

"With rugby and as it moves here to the US, I think you'll see more and more brands start to get involved in it." - Lou Kovacs, President, Marketing at Octagon As the sport gains traction, expect more global brands to get involved, enhancing its presence and experience for American audiences 🏉 #SBJBIS
0:33
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"With rugby and as it moves here to the US, I think you'll see more and more brands start to get involved in it." - Lou Kovacs, President, Marketing at Octagon As the sport gains traction, expect more global brands to get involved, enhancing its presence and experience for American audiences 🏉 #SBJBIS

Sports Business Journal

16,387 views • 2 years ago

Kate Johnson, Director of Global Sports & Entertainment Marketing Partnerships at Google, sheds light on their women’s sports strategy 🌍🏟️📱 It's all about content— creating genuine moments between athletes and products. With a global presence, Google prioritizes audience connection and data-driven partnerships. #SBJBIS
0:50
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Kate Johnson, Director of Global Sports & Entertainment Marketing Partnerships at Google, sheds light on their women’s sports strategy 🌍🏟️📱 It's all about content— creating genuine moments between athletes and products. With a global presence, Google prioritizes audience connection and data-driven partnerships. #SBJBIS

Sports Business Journal

13,418 views • 2 years ago

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