
Sports Business Journal
@SBJ • 145,978 subscribers
At the epicenter of the sports industry.
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Shohei Ohtani told Dodgers brass that having only one batting cage was unacceptable, so they took his advice and built a second one. "The batting cage is my home," Dodgers Executive Vice President & CMO Lon Rosen remembers him saying after the off-season renovations were complete.
Sports Business Journal15,302 次观看 • 8 个月前

Liz Gray, Global Co-Head Brand Consulting at CAA, highlighted the increased focus on data and analytics to measure entire sponsorship portfolios 📈 She emphasized adapting to changing audience demographics and media consumption, especially in women's sports. #SBJBIS
Sports Business Journal20,884 次观看 • 2 年前

"With rugby and as it moves here to the US, I think you'll see more and more brands start to get involved in it." - Lou Kovacs, President, Marketing at Octagon As the sport gains traction, expect more global brands to get involved, enhancing its presence and experience for American audiences 🏉 #SBJBIS
Sports Business Journal16,387 次观看 • 2 年前

Kate Johnson, Director of Global Sports & Entertainment Marketing Partnerships at Google, sheds light on their women’s sports strategy 🌍🏟️📱 It's all about content— creating genuine moments between athletes and products. With a global presence, Google prioritizes audience connection and data-driven partnerships. #SBJBIS
Sports Business Journal13,418 次观看 • 2 年前
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