Shann³
@shannholmberg • 30,486 subscribers
I cover AI marketing & growth. Sharing every framework as I build it. Founder @espressioai, @lunarstrategy
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honest first impression of Helena, the "autonomous AI marketer" you start by giving it your website URL and it fetches your brand, analyzes competitors, and generates a full brand knowledge base. the brand read was accurate it generates all of this from your URL alone: > brand guidelines > business profile > market research > marketing strategy > competitor deep dive > content calendar for april 2026 > email newsletter concepts then it immediately starts creating content. linkedin posts with visuals, x posts, blog articles the content quality is sloppy. some posts had hashtags (big no on x), the copy reads like generic slop. the images are better than I expected but nothing a serious brand would post without heavy editing the infrastructure underneath is solid though it set up automated recurring tasks without me asking: > weekly automation suggestions (every monday 3pm) > weekly competitor intelligence digest (every tuesday 9am) > weekly linkedin content brief (every monday 7pm) > weekly SEO content recommendations (every wednesday 9am) Plenty of integrations: Google Analytics, Search Console, Google Ads, Meta Ads, TikTok Ads, Klaviyo, Mailchimp, YouTube, TikTok, Instagram, X, LinkedIn, Stripe, Pinterest compared to the "AI CMO" that went viral last week, it can pull from multiple data sources and use that context in its strategy the amount it generates just on onboarding is valuable, they are probably burning a lot of tokens on first signups foundation and infrastructure are there. if the content quality catches up to the infra, it might be worth spending time with however, you can build this yourself in a week, with MUCH better output
Shann³107,577 просмотров • 2 месяцев назад
How to build a brand from scratch using Paper, Codex + GPT image model 2 Since two weeks back, I´ve done most of my design work in paper And I´m genuinely impressed by what you can do with their MCP Combined with claude & codex you can pretty much build out a brand in an hour or two 1. Brainstorm a name for you product or service 2. find a good design system you can iterate on or come up with one from scratch 3. create a moodboard of things you like and want the brand to be about (images, colors, shapes, elements, you name it) inside paper 4. select the moodboard and prompt codex to create a brand brief (hooked up to paper mcp) to create the inital brand book in code 5. Use the new brand book you created and copy as PNG, take that image into ChatGPT and use GPT model 2 (with the brand prompt) to create the brand book 6. You will get a finished and well-done 10 paged brand book Now you can use that to create anything in line with the brand: Landing pags, lead magnets, ads, anything you can think of Comment "bookmarkable" + RT and I´ll send you the brand prompt and step by step guide in DMs.
Shann³13,620 просмотров • 28 дней назад
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