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Shaun Eng

@shauneng • 30,539 subscribers

Pushing buttons and sharing how we exploit buyer psychology to scale Ecom brands to 100k/day with FB Ads. FB Ads | Creative Strategy | CRO | Ecom 🐶

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30+ Ecom brands, $1B+/yr of combined rev in one room at Apex St Tropez ⠀ A founder running a $1.4B company A guy who exited his brand for 9 figures A dude doing $30M/mth ⠀ 50 brands in Evolve have hit $100k/day, 2 from Apex have hit $1M/day ⠀ Full recap and takeaways below ⠀ Y'all ain't ready for the generational Q4 run 🤭 Feat Rokt Aftersell and Slash

28,819 views • 15 days ago

"My ad gets a lot of spend but isn't converting, what's going on?" Had this exact conversation 3 times last week. Hint: It's not a Meta problem. You're actually way closer to a winner than you think. Here's what that ad is telling you and how to turn it into a winner:

"My ad gets a lot of spend but isn't converting, what's going on?" Had this exact conversation 3 times last week. Hint: It's not a Meta problem. You're actually way closer to a winner than you think. Here's what that ad is telling you and how to turn it into a winner:

76,453 views • 2 months ago

I used to be in the trenches making $400/mth selling vacuums. Now, I've done 9 figs in Ecom rev and helped 49 brands hit their first $100k/day. Most of you are underestimating what it takes. Here's what it actually took:

I used to be in the trenches making $400/mth selling vacuums. Now, I've done 9 figs in Ecom rev and helped 49 brands hit their first $100k/day. Most of you are underestimating what it takes. Here's what it actually took:

19,477 views • 21 days ago

I've never thought I'd do this...but here we go I thought if I shared this, I'd be giving away everything I know But it doesn't matter I figured out how to consistently make brands $1M/mth with Facebook Ads I decided to film a video on the exact blueprint we use to do it This won't get crazy engagement But for those that find this gem, it'll supercharge your business Bookmark this:

I've never thought I'd do this...but here we go I thought if I shared this, I'd be giving away everything I know But it doesn't matter I figured out how to consistently make brands $1M/mth with Facebook Ads I decided to film a video on the exact blueprint we use to do it This won't get crazy engagement But for those that find this gem, it'll supercharge your business Bookmark this:

345,194 views • 2 years ago

Almost every Ecom brand owner I know wants to make a BIG exit Yet even the ones doing $100M/year with MRR can't exit for $100M Meanwhile Grüns just exited for $1.2B Huel just exited for $1.1B Most of you build something that can't be sold Here's what they did differently:

67,760 views • 4 months ago

"I did deep research and used XYZ marketing principles in my ads but they all flopped" Meanwhile TikTok shop girlies film "basic" creatives that print millions Your own "improved" ad is likely too unrelatable to your avatar now. Here's why:

82,284 views • 6 months ago

"Should I run AI UGC?" "Can I scale with just native ads bro??" ⠀ You're asking the wrong questions. ⠀ This is how you end up burning through your ad budget with 0 winners. ⠀ Here's what to focus on instead:

"Should I run AI UGC?" "Can I scale with just native ads bro??" ⠀ You're asking the wrong questions. ⠀ This is how you end up burning through your ad budget with 0 winners. ⠀ Here's what to focus on instead:

18,817 views • 1 month ago

"I can't find good creative strategist" I get these DMs all the time. Even from brand owners doing $1M/month+ Real talk: It's a skill issue. Good talent exists. They just don't want to work with YOU. Here's how we find A-players that print winning ads:

29,297 views • 3 months ago

"We recreated winning competitor ads with 'our own messaging' but it flopped wtf bro." Guy in Evolve did the exact same thing for months. Stalking Atria/Foreplay. Rebuilding every winning ad he found. Nothing worked. So he stopped looking where everyone else was looking. Went from $4k/day to $20k/day in FOUR days. Here's what he did differently:

"We recreated winning competitor ads with 'our own messaging' but it flopped wtf bro." Guy in Evolve did the exact same thing for months. Stalking Atria/Foreplay. Rebuilding every winning ad he found. Nothing worked. So he stopped looking where everyone else was looking. Went from $4k/day to $20k/day in FOUR days. Here's what he did differently:

28,475 views • 3 months ago

If you want to make ads that generate $1M (not $10k) Master the Rule of 1: 1 Avatar 1 Desire 80% of Ecom brands mess this up, then wonder why competitors with trash products lap them while they stay stuck burning cash on "more creatives"

20,793 views • 2 months ago

This one FB campaign structure printed millions last Q4 Everyone panicking about BFCM setup while we've used the same one for 3 years And it's still crushing it post-Andromeda Here's the exact sale campaign setup + best sale creatives to run:

This one FB campaign structure printed millions last Q4 Everyone panicking about BFCM setup while we've used the same one for 3 years And it's still crushing it post-Andromeda Here's the exact sale campaign setup + best sale creatives to run:

60,325 views • 10 months ago

Just hosted an Evolve meetup in Dubai 30 Ecom brand owners Some doing 8-9 figures/year Been quiet on X lately Helped tons of people hit $100k days and $100M/year run rate already Learnings coming soon Evolve Marrakech Mastermind next (closed😌)

40,624 views • 6 months ago

46 Ecom brands I've helped scale past $100k/day. Most credit the same boring skill. ⠀ Feedback loops ⠀ Most brands half-ass it. Some don't even do it ⠀ They find one winning ad, test a bunch of stuff with no results, then start from zero again ⠀ Here's our exact process:

46 Ecom brands I've helped scale past $100k/day. Most credit the same boring skill. ⠀ Feedback loops ⠀ Most brands half-ass it. Some don't even do it ⠀ They find one winning ad, test a bunch of stuff with no results, then start from zero again ⠀ Here's our exact process:

15,183 views • 2 months ago

Most ecom bros making money right now won’t have a brand in 2 years. And they have no idea why. I’ve watched it happen over and over again. The difference between the ones who scale to 8 & 9 figures and the ones who fall off isn’t talent. I broke it down here.

24,340 views • 3 months ago

Hosted our first ever mastermind in Dubai 30 Ecom brand owners Half the room doing $1-$10M+/mth Brainstorming solutions together Learnings coming soon Happy to see 90% of the conversations we had have leveled up to improving hiring + systems to scale to $10M/mth Been saucing everyone here on X how to scale to $100k days Helped tons of people hit that goal already The next step is how to get to $100M/year ✍️

70,820 views • 1 year ago

You did hours of research on your avatar. Figured out their specific pain points. Mapped the avatar. Found a perfect angle. But your ad still flopped. So you killed the angle and moved on to the next one. Did even more research. Launched again. Same result. Here's why good research might still be producing losing ads:

17,641 views • 3 months ago

Your ROAS dies when you scale because you're playing Facebook's game wrong Always the same story - 2x ROAS at $10k/day, 0.8x at $20k/day You just don't understand the FB ads auction Here's how to game it + the only 4 levers to scale Hint: It's not your scaling strategy

Your ROAS dies when you scale because you're playing Facebook's game wrong Always the same story - 2x ROAS at $10k/day, 0.8x at $20k/day You just don't understand the FB ads auction Here's how to game it + the only 4 levers to scale Hint: It's not your scaling strategy

46,173 views • 1 year ago

Just got back from an Ecom event in Singapore Met brand owners doing $100k-$500k/month, all stuck on the same limiting belief The same one stopping 90% of you from 2x-5x growth Here's what it is (and how to kill it) 👇

33,369 views • 9 months ago

We scaled to an $800k rev day, only testing 5 creatives a week lol "Bro you just need more team and more volume to scale" Most of you guys are putting out more volume but not scaling Volume itself, without intent, is meaningless Here's what you need to do instead 👇

We scaled to an $800k rev day, only testing 5 creatives a week lol "Bro you just need more team and more volume to scale" Most of you guys are putting out more volume but not scaling Volume itself, without intent, is meaningless Here's what you need to do instead 👇

35,623 views • 1 year ago

We scaled an Ecom brand to $800k/day last BFCM while playing Minecraft We're 2 weeks out from BFCM. Here's our exact Q4 strategy in 5 mins. Maximize revenue and avoid the mistakes that kill most brands, so you can Chad scale while mining diamonds

22,075 views • 9 months ago