Shaun Eng
@shauneng • 27,679 subscribers
Pushing buttons and sharing how we exploit buyer psychology to scale Ecom brands to 100k/day with FB Ads. FB Ads | Creative Strategy | CRO | Ecom 🐶
Videos
"My ad gets a lot of spend but isn't converting, what's going on?" Had this exact conversation 3 times last week. Hint: It's not a Meta problem. You're actually way closer to a winner than you think. Here's what that ad is telling you and how to turn it into a winner:
Shaun Eng76,453 görüntüleme • 1 ay önce
Almost every Ecom brand owner I know wants to make a BIG exit Yet even the ones doing $100M/year with MRR can't exit for $100M Meanwhile Grüns just exited for $1.2B Huel just exited for $1.1B Most of you build something that can't be sold Here's what they did differently:
Shaun Eng61,168 görüntüleme • 3 ay önce
46 Ecom brands I've helped scale past $100k/day. Most credit the same boring skill. ⠀ Feedback loops ⠀ Most brands half-ass it. Some don't even do it ⠀ They find one winning ad, test a bunch of stuff with no results, then start from zero again ⠀ Here's our exact process:
Shaun Eng14,550 görüntüleme • 18 gün önce
I've never thought I'd do this...but here we go I thought if I shared this, I'd be giving away everything I know But it doesn't matter I figured out how to consistently make brands $1M/mth with Facebook Ads I decided to film a video on the exact blueprint we use to do it This won't get crazy engagement But for those that find this gem, it'll supercharge your business Bookmark this:
Shaun Eng324,727 görüntüleme • 2 yıl önce
"We recreated winning competitor ads with 'our own messaging' but it flopped wtf bro." Guy in Evolve did the exact same thing for months. Stalking Atria/Foreplay. Rebuilding every winning ad he found. Nothing worked. So he stopped looking where everyone else was looking. Went from $4k/day to $20k/day in FOUR days. Here's what he did differently:
Shaun Eng27,856 görüntüleme • 1 ay önce
You did hours of research on your avatar. Figured out their specific pain points. Mapped the avatar. Found a perfect angle. But your ad still flopped. So you killed the angle and moved on to the next one. Did even more research. Launched again. Same result. Here's why good research might still be producing losing ads:
Shaun Eng17,641 görüntüleme • 1 ay önce
Most ecom bros making money right now won’t have a brand in 2 years. And they have no idea why. I’ve watched it happen over and over again. The difference between the ones who scale to 8 & 9 figures and the ones who fall off isn’t talent. I broke it down here.
Shaun Eng24,001 görüntüleme • 2 ay önce
Hosted our first ever mastermind in Dubai 30 Ecom brand owners Half the room doing $1-$10M+/mth Brainstorming solutions together Learnings coming soon Happy to see 90% of the conversations we had have leveled up to improving hiring + systems to scale to $10M/mth Been saucing everyone here on X how to scale to $100k days Helped tons of people hit that goal already The next step is how to get to $100M/year ✍️
Shaun Eng70,820 görüntüleme • 1 yıl önce
Your ROAS dies when you scale because you're playing Facebook's game wrong Always the same story - 2x ROAS at $10k/day, 0.8x at $20k/day You just don't understand the FB ads auction Here's how to game it + the only 4 levers to scale Hint: It's not your scaling strategy
Shaun Eng46,173 görüntüleme • 1 yıl önce
We scaled to an $800k rev day, only testing 5 creatives a week lol "Bro you just need more team and more volume to scale" Most of you guys are putting out more volume but not scaling Volume itself, without intent, is meaningless Here's what you need to do instead 👇
Shaun Eng35,623 görüntüleme • 1 yıl önce
