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Shaun Eng

@shauneng • 27,679 subscribers

Pushing buttons and sharing how we exploit buyer psychology to scale Ecom brands to 100k/day with FB Ads. FB Ads | Creative Strategy | CRO | Ecom 🐶

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"My ad gets a lot of spend but isn't converting, what's going on?" Had this exact conversation 3 times last week. Hint: It's not a Meta problem. You're actually way closer to a winner than you think. Here's what that ad is telling you and how to turn it into a winner:

"My ad gets a lot of spend but isn't converting, what's going on?" Had this exact conversation 3 times last week. Hint: It's not a Meta problem. You're actually way closer to a winner than you think. Here's what that ad is telling you and how to turn it into a winner:

76,453 次观看 • 1 个月前

Almost every Ecom brand owner I know wants to make a BIG exit Yet even the ones doing $100M/year with MRR can't exit for $100M Meanwhile Grüns just exited for $1.2B Huel just exited for $1.1B Most of you build something that can't be sold Here's what they did differently:

61,168 次观看 • 3 个月前

46 Ecom brands I've helped scale past $100k/day. Most credit the same boring skill. ⠀ Feedback loops ⠀ Most brands half-ass it. Some don't even do it ⠀ They find one winning ad, test a bunch of stuff with no results, then start from zero again ⠀ Here's our exact process:

46 Ecom brands I've helped scale past $100k/day. Most credit the same boring skill. ⠀ Feedback loops ⠀ Most brands half-ass it. Some don't even do it ⠀ They find one winning ad, test a bunch of stuff with no results, then start from zero again ⠀ Here's our exact process:

14,550 次观看 • 18 天前

"I did deep research and used XYZ marketing principles in my ads but they all flopped" Meanwhile TikTok shop girlies film "basic" creatives that print millions Your own "improved" ad is likely too unrelatable to your avatar now. Here's why:

81,866 次观看 • 4 个月前

If you want to make ads that generate $1M (not $10k) Master the Rule of 1: 1 Avatar 1 Desire 80% of Ecom brands mess this up, then wonder why competitors with trash products lap them while they stay stuck burning cash on "more creatives"

20,400 次观看 • 1 个月前

I've never thought I'd do this...but here we go I thought if I shared this, I'd be giving away everything I know But it doesn't matter I figured out how to consistently make brands $1M/mth with Facebook Ads I decided to film a video on the exact blueprint we use to do it This won't get crazy engagement But for those that find this gem, it'll supercharge your business Bookmark this:

I've never thought I'd do this...but here we go I thought if I shared this, I'd be giving away everything I know But it doesn't matter I figured out how to consistently make brands $1M/mth with Facebook Ads I decided to film a video on the exact blueprint we use to do it This won't get crazy engagement But for those that find this gem, it'll supercharge your business Bookmark this:

324,727 次观看 • 2 年前

"I can't find good creative strategist" I get these DMs all the time. Even from brand owners doing $1M/month+ Real talk: It's a skill issue. Good talent exists. They just don't want to work with YOU. Here's how we find A-players that print winning ads:

28,245 次观看 • 1 个月前

"We recreated winning competitor ads with 'our own messaging' but it flopped wtf bro." Guy in Evolve did the exact same thing for months. Stalking Atria/Foreplay. Rebuilding every winning ad he found. Nothing worked. So he stopped looking where everyone else was looking. Went from $4k/day to $20k/day in FOUR days. Here's what he did differently:

"We recreated winning competitor ads with 'our own messaging' but it flopped wtf bro." Guy in Evolve did the exact same thing for months. Stalking Atria/Foreplay. Rebuilding every winning ad he found. Nothing worked. So he stopped looking where everyone else was looking. Went from $4k/day to $20k/day in FOUR days. Here's what he did differently:

27,856 次观看 • 1 个月前

You did hours of research on your avatar. Figured out their specific pain points. Mapped the avatar. Found a perfect angle. But your ad still flopped. So you killed the angle and moved on to the next one. Did even more research. Launched again. Same result. Here's why good research might still be producing losing ads:

17,641 次观看 • 1 个月前

Most ecom bros making money right now won’t have a brand in 2 years. And they have no idea why. I’ve watched it happen over and over again. The difference between the ones who scale to 8 & 9 figures and the ones who fall off isn’t talent. I broke it down here.

24,001 次观看 • 2 个月前

This one FB campaign structure printed millions last Q4 Everyone panicking about BFCM setup while we've used the same one for 3 years And it's still crushing it post-Andromeda Here's the exact sale campaign setup + best sale creatives to run:

This one FB campaign structure printed millions last Q4 Everyone panicking about BFCM setup while we've used the same one for 3 years And it's still crushing it post-Andromeda Here's the exact sale campaign setup + best sale creatives to run:

59,955 次观看 • 8 个月前

Just hosted an Evolve meetup in Dubai 30 Ecom brand owners Some doing 8-9 figures/year Been quiet on X lately Helped tons of people hit $100k days and $100M/year run rate already Learnings coming soon Evolve Marrakech Mastermind next (closed😌)

35,677 次观看 • 5 个月前

Hosted our first ever mastermind in Dubai 30 Ecom brand owners Half the room doing $1-$10M+/mth Brainstorming solutions together Learnings coming soon Happy to see 90% of the conversations we had have leveled up to improving hiring + systems to scale to $10M/mth Been saucing everyone here on X how to scale to $100k days Helped tons of people hit that goal already The next step is how to get to $100M/year ✍️

70,820 次观看 • 1 年前

Just got back from an Ecom event in Singapore Met brand owners doing $100k-$500k/month, all stuck on the same limiting belief The same one stopping 90% of you from 2x-5x growth Here's what it is (and how to kill it) 👇

33,302 次观看 • 8 个月前

Your ROAS dies when you scale because you're playing Facebook's game wrong Always the same story - 2x ROAS at $10k/day, 0.8x at $20k/day You just don't understand the FB ads auction Here's how to game it + the only 4 levers to scale Hint: It's not your scaling strategy

Your ROAS dies when you scale because you're playing Facebook's game wrong Always the same story - 2x ROAS at $10k/day, 0.8x at $20k/day You just don't understand the FB ads auction Here's how to game it + the only 4 levers to scale Hint: It's not your scaling strategy

46,173 次观看 • 1 年前

We scaled to an $800k rev day, only testing 5 creatives a week lol "Bro you just need more team and more volume to scale" Most of you guys are putting out more volume but not scaling Volume itself, without intent, is meaningless Here's what you need to do instead 👇

We scaled to an $800k rev day, only testing 5 creatives a week lol "Bro you just need more team and more volume to scale" Most of you guys are putting out more volume but not scaling Volume itself, without intent, is meaningless Here's what you need to do instead 👇

35,623 次观看 • 1 年前

We scaled an Ecom brand to $800k/day last BFCM while playing Minecraft We're 2 weeks out from BFCM. Here's our exact Q4 strategy in 5 mins. Maximize revenue and avoid the mistakes that kill most brands, so you can Chad scale while mining diamonds

21,227 次观看 • 8 个月前

Running Facebook ads in 2024 is so simple even your grandma can run it I only spend 15 minutes per week in my ad account And made over $1M/month with this simple FB ads strategy No stress, just pure Chad scaling. This is one you'll want to bookmark 👇

Running Facebook ads in 2024 is so simple even your grandma can run it I only spend 15 minutes per week in my ad account And made over $1M/month with this simple FB ads strategy No stress, just pure Chad scaling. This is one you'll want to bookmark 👇

45,027 次观看 • 2 年前

The biggest mistake you can make during Black Friday Is optimising for revenue instead of PROFIT A $100k day at 5% margins is a $5k day We scaled to a $300k PROFIT day last Black Friday Here's what made the difference

The biggest mistake you can make during Black Friday Is optimising for revenue instead of PROFIT A $100k day at 5% margins is a $5k day We scaled to a $300k PROFIT day last Black Friday Here's what made the difference

16,439 次观看 • 7 个月前

Last Q4 we scaled an Ecom brand to $700k in 1 day Most of you won't even hit $100k I'm breaking down exactly what we did differently in this video. It comes down to 4 decisions we made differently than everyone else. Q4 starts in 33 days ⬇️

19,509 次观看 • 10 个月前