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Forward Thinking for a Smokeless World. @BATplc Listen to 'The Smokeless Word' podcast now at link below.

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49 countries. No single playbook. So what does leadership across Sub-Saharan Africa take? For Johnny Moloto, it starts with respect and recognising our shared “common humanity”. Watch the full episode of The Smokeless Word now.

R100 million a day. That’s the scale of South Africa’s illicit trade problem. With government looking to raise R27 billion through VAT, Johnny Moloto asks: shouldn't we tackle the money already being left on the table first? Watch the full episode now.

In Japan, research is beginning to show falling hospitalisation rates in areas where heated products are most widely used. Dr James Murphy spoke with Charles A. Gardner, PhD for The Smokeless Word: Live from the Lab.

What makes a message cut through the noise? On The Kingsley W, Kingsley is joined by Pippa and Thibault - two of our communications experts - to explore how effective communications isn't just about what you say. It's about how you say it. Watch full episode now.

“It can get quite lonely.” Damian Willemse on life as a professional athlete and why connection, trust and team culture matter just as much as performance. Hear more only on The Kingsley W.

"The Prime minister is not the CEO in a sense. He's more the chairman of the board." Tony Abbott on the reality of the premiership. This episode of The Kingsley W is a masterclass in statecraft from a leader who never shied away from the fight. Tune in.

80% of physicians in India wrongly believe nicotine itself is a carcinogen according to Charles A. Gardner, PhD. He explains why decades of conflating nicotine, tobacco and smoking has created confusion. Watch now The Kingsley W: Live from the Lab.

80% of American physicians still believe nicotine itself causes cancer. This week, Elaine Round, SVP of Science &amp; Regulatory Affairs at Reynolds American Inc., joins Dr James Murphy on The Kingsley W: Live from the Lab to dismantle misconceptions with evidence. Trailer below

Sweden led the way. Who’s next? On The Kingsley W, Kingsley and two of BAT's comms experts, Pippa and Thibault, discuss how Greece and New Zealand are following suit. The smokeless transformation is just getting started. Tune in to hear more.

"Quit or die” policies haven’t worked. From illicit trade to misconceptions, Kingsley break this down with Pippa and Thibault – two of BAT’s communications experts – on the latest episode. Watch now.

No excuses. Just a clear look at what happened and what needs to change. Damian Willemse breaks down what accountability looks like at the highest level on The Kingsley W. It's a level of analytical rigour that turns setbacks into progress. Watch now

"Face the facts. Deal with it. In a transparent, no-nonsense way." Pascale Meulemeester on what transformation really requires. Watch now only on The Kingsley W.

What happens when illicit trade reaches 75% of a market? “That is a catastrophe,” says Johnny Moloto, who explains the scale of South Africa’s illicit trade crisis and why duty evasion is “a slippery slope”. Full The Smokeless Word episode out now.

What makes a great scientist? The ability to change your mind when the evidence changes. That’s Charles A. Gardner, PhD's answer and it’s one of the many thought-provoking ideas he explores with Dr James Murphy on The Kingsley W: Live from the Lab.

This week on the inaugural episode of The Kingsley W: Live from the Lab, Dr James Murphy and Joe Gitchell, CEO of Pinney Associates, on how to accelerate the migration of adult smokers who would otherwise continue smoking completely to smokeless alternatives.

What does tobacco harm reduction really mean? In this week's episode of The Kingsley W: Live from the Lab, Dr James Murphy and Dr Elaine Round, SVP of Science &amp; Regulatory Affairs at R.J. Reynolds, get to the heart of this question. Tune in to find out more.

"Opposition is probably 90% theatre and 10% substance. Government is or at least should be 10% theatre and 90% substance." Tony Abbott on the difference between bidding for power and wielding it. Watch the full conversation on The Kingsley W.

The Australian Treasury is losing AU$10 billion a year. BAT's Regional Director APMEA Pascale Meulemeester says it's time for the Australian government to pivot. Find out more by watching the latest episode of The Kingsley W.

Today, Charles A. Gardner, PhD is a leading harm reduction expert. But for years, he wanted nothing to do with tobacco control, seeing only “stigma and coercion”. So what changed his mind? Find out in The Smokeless Word: Live from the Lab.

80% of American physicians still believe nicotine itself causes cancer. This week, Elaine Round, SVP of Science & Regulatory Affairs at Reynolds American Inc., joins Dr James Murphy on The Kingsley W: Live from the Lab to dismantle misconceptions with evidence. Trailer below

What does tobacco harm reduction really mean? In this week's episode of The Kingsley W: Live from the Lab, Dr James Murphy and Dr Elaine Round, SVP of Science & Regulatory Affairs at R.J. Reynolds, get to the heart of this question. Tune in to find out more.