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Forward Thinking for a Smokeless World. @BATplc Listen to 'The Smokeless Word' podcast now at link below.

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Omni™

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“I've always been optimistic about the power of creativity.” When Kingsley Wheaton sat down with Daniel Bonner, one of the creative minds behind Omni™, they discussed bringing that mindset to BAT’s transformation and turning creative ambition into reality. Watch now.

"Regulation and innovation go together like a horse and a carriage." Professor Deng, Head of Next Generation Products Industry Studies at Yunnan University, on why one can't move forward without the other. Tune in to The Kingsley W: Live from the Lab to hear more.

What do Boris Johnson, Zak Brown, Theo Foukkare and Gavin Esler all have in common? They were all guests on The Smokeless Word. Watch the full interviews now.

Can numbers alone change a nation? I sat down with former Statistician-General, Pali Lehohla, to examine why South Africa has world-class statistics, yet policymakers fail to act on the facts. We unpack why data isn't enough and why experts must step up.

What's the first thing a new Chief Executive talks about with their management board? For Tadeu Marroco, it wasn't strategy. It was values. Tadeu and Kingsley go back into that room on The Smokeless Word to unpack why. Watch the full episode now.

20 years on, has policy kept pace? Professor Deng, Head of Next Generation Products Industry Studies at Yunnan University, explores the gap between the landscape the WHO’s FCTC was drafted for and the market today. Watch The Kingsley W: Live from the Lab now

"The classical use of a lamp by a drunkard: for support rather than for light." That’s how South Africa’s former Statistician-General describes the political use of data. Kingsley Wheaton sits down with Pali to discuss data and governance.

AI, podcasts, digital capabilities... this is a whole new era for BAT. Our Chief Executive, Tadeu Marroco, discusses how our evolution over recent years is creating the building blocks for our future. Hear the full conversation on The Kingsley W.

What does it take to reinvent a 125-year-old business? On the latest episode of The Kingsley W, BAT's Chief Executive Tadeu Marroco discusses the new capabilities needed to innovate, transform and perform at the same time. Watch now.

What does the global evidence on Tobacco Harm Reduction tell us in 2026? The New Omni™ 2026 Edition brings together the latest case studies, analysis and insights in one place. Explore the findings and download the book.

One size doesn’t fit all. Professor Douglas Deng breaks down why tobacco harm reduction policies must account for countries’ different economic structures, local industries and circumstances. Watch the latest The Kingsley W: Live from the Lab.

Innovation. Technology. Regulation. The three forces shaping the future of our business. Join Tadeu and Kingsley as they unpack why each matters, from the technology behind new products to the changing regulatory landscape. Watch now.

"You shouldn't be spending time thinking about the alternative." Once you’ve made the call, Tadeu Marroco says, it’s time to move forward and execute. Hear the BAT Chief Executive's advice for leaders on The Kingsley W. Stream the full episode now.

"The Prime minister is not the CEO in a sense. He's more the chairman of the board." Tony Abbott on the reality of the premiership. This episode of The Kingsley W is a masterclass in statecraft from a leader who never shied away from the fight. Tune in.

“It can get quite lonely.” Damian Willemse on life as a professional athlete and why connection, trust and team culture matter just as much as performance. Hear more only on The Kingsley W.

49 countries. No single playbook. So what does leadership across Sub-Saharan Africa take? For Johnny Moloto, it starts with respect and recognising our shared “common humanity”. Watch the full episode of The Smokeless Word now.

"Face the facts. Deal with it. In a transparent, no-nonsense way." Pascale Meulemeester on what transformation really requires. Watch now only on The Kingsley W.

"Opposition is probably 90% theatre and 10% substance. Government is or at least should be 10% theatre and 90% substance." Tony Abbott on the difference between bidding for power and wielding it. Watch the full conversation on The Kingsley W.

80% of American physicians still believe nicotine itself causes cancer. This week, Elaine Round, SVP of Science &amp; Regulatory Affairs at Reynolds American Inc., joins Dr James Murphy on The Kingsley W: Live from the Lab to dismantle misconceptions with evidence. Trailer below

What makes a message cut through the noise? On The Kingsley W, Kingsley is joined by Pippa and Thibault - two of our communications experts - to explore how effective communications isn't just about what you say. It's about how you say it. Watch full episode now.

80% of American physicians still believe nicotine itself causes cancer. This week, Elaine Round, SVP of Science & Regulatory Affairs at Reynolds American Inc., joins Dr James Murphy on The Kingsley W: Live from the Lab to dismantle misconceptions with evidence. Trailer below