Tarun Mehta
@tarunsmehta • 70,725 subscribers
Co-founder & CEO @AtherEnergy Life's good!
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Aaaand now we are at 100k! Celebrating roll out of the 100,000th scooter at our factory recently 😎❤️
Tarun Mehta916,827 Aufrufe • vor 3 Jahren
“It’s easy on an Ather” That’s our new brand campaign at Ather Energy Tech only creates real value when it simplifies life. While the early launches are about the coolness of the tech, it only becomes useful when it can finally disappear into the background. That’s when the focus can shift from the ‘tech’ itself to what it really ‘does for us’. Making things 'easy' is often super hard. And that's the benchmark that we want to try and live up to with our products. And that’s the story that we want to tell now. How ALL the tech that we have been building for years in our products, comes together to improve our daily lives on the road. How it makes your rides easy. Here’s the first video on the same. Celebrating a supremely useful, and (hopefully!) a very, very invisible feature - skid control.
Tarun Mehta59,131 Aufrufe • vor 5 Monaten
Well, we had our fun with ‘Diesel’. But we are definitely not naming our first family scooter Diesel (sorry, Fast and Furious fans) Unlike our usual names which have been more of an engineering nomenclature, we are taking a different route this time. Introducing ‘Ather Rizta’ - the one for your family! With Rizta, we will be taking a big leap in comfort and safety. Our teams have been working on this for a while (this one has been on and off the table since 2019!) now and have pulled off some amazing integrations that are industry-first and will make your ride experience way better. Rizta will also continue to maintain the same quality and reliability that Ather’s other products are known for. We will be unveiling ‘Ather Rizta’ at ACDC 24 - Ather Community Day Celebration 2024. You will hear about it soon! #AtherRizta #MadeInIndia
Tarun Mehta108,378 Aufrufe • vor 2 Jahren
The wait is finally over! Our first family scooter, Rizta, is on its way to you. Deliveries have started in Ahmedabad, Pune, Delhi, Lucknow, Agra, Jaipur, Nagpur, and across Andhra Pradesh, and will be coming to all other cities very soon. #Ather #Rizta #EV #Familyscooter
Tarun Mehta75,112 Aufrufe • vor 1 Jahr
Pretty darn fantastic to hear 'Saare Jaahan se Achcha' in Paris. On their national day parade of all the places! Had a fantastic time participating as part of the CEOs council joining the PM Narendra Modi ji on his trip to France. India is now the world leader for electric 2W technology and products. From battery tech to esp Software and charging standards - India will be one of the largest exporters of EV 2/3 wheeler tech in the world. We are presented with a fantastic opportunity Ather Energy to bring this tech+products combo to the European markets and new age Indian companies will be able to make the most of it! It was particularly refreshing to see so many new Indian startups in the cohort this time!
Tarun Mehta97,393 Aufrufe • vor 2 Jahren
We launched the latest Ather Energy 450 yesterday: 450S, meant to compete in the 125cc equivalent sports scooter category. While I can (and will) write a bunch about its performance, one of our biggest changes was in the dashboard. Every 125cc scooter has a boring 4-5 inch 12 segment display with an extremely uninspiring contrast and layout. It's like the designers retired for the day while designing the displays. With the 450S we are making segment displays cool again. It will sport India’s first DeepView(TM) Display. Largest segment display at 7" 20X better contrast ratio than the market: the blacks are blacks, not greys 18-segment characters Industry-first auto-brightness, And perhaps the best turn-by-turn ever with 18+ directional possibilities, so users can comfortably navigate even in a complicated 8-way roundabout. Here's a video that captures it all! #450S
Tarun Mehta43,937 Aufrufe • vor 2 Jahren
Here's a quick video of the chat between Shri Amitabh Kant and myself at Ather community day. His two sharp messages were: 1) It's time we start building brands, and not just businesses out of India. And Indian customers now want Apple and Tesla like value, not just bargain basement discounts. 2) Don't burn cash to build your company. I had to remind him that he's in Bengaluru, the mecca of cash burn 😂 But messages, well received! Ather Energy #ather #MakeinIndia #productdesign #ev #athercommunityday
Tarun Mehta14,006 Aufrufe • vor 2 Jahren
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