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Tarun Mehta

@tarunsmehta • 71,527 subscribers

Co-founder & CEO @AtherEnergy Life's good!

Shorts

The fourth edition of Ather Community Day is here! The idea behind these community days actually goes back to 2016. Back then, we were a startup without a product. We started Community Meetups as a way to tell our stories and, just as importantly, learn from our owners. Those conversations shaped not just how we talked about Ather, but what we built. As Ather grew, those meetups grew with us. In 2023, they became the first Ather Community Day with around 700 people. Last year, nearly 5,000 people joined us. While the scale changed, the purpose luckily hasn't. Community Day has always been where we share the thinking behind our products. The engineering decisions. The design trade offs. The details our teams spend months, and often years, obsessing over. Some of those stories might seem small. In 2024, we spent five minutes on stage talking about a storage box 🤯. Last year, we explained how we reinvented cruise control. Most product launches don't dwell on these details. Most product launches are not aimed at the customer at all. We do, because we believe they're what make the experience feel effortless. This year is a particularly important one for us. We'll unveil the first scooter built on our all new EL platform. Our biggest product launch yet. EL is our first all new vehicle platform since the original 450. We built it with a simple objective. Bring the Ather experience to a much larger audience without compromising on what makes an Ather, an Ather. It's our entry into the mass market scooter segment and the beginning of the next chapter for Ather. And EL is just one part of the story. We'll also share what's next across the Ather ecosystem and give everyone a closer look at some of the work happening inside our engineering and R&D teams. Look forward to meeting you all in Bengaluru on 29th August!

The fourth edition of Ather Community Day is here! The idea behind these community days actually goes back to 2016. Back then, we were a startup without a product. We started Community Meetups as a way to tell our stories and, just as importantly, learn from our owners. Those conversations shaped not just how we talked about Ather, but what we built. As Ather grew, those meetups grew with us. In 2023, they became the first Ather Community Day with around 700 people. Last year, nearly 5,000 people joined us. While the scale changed, the purpose luckily hasn't. Community Day has always been where we share the thinking behind our products. The engineering decisions. The design trade offs. The details our teams spend months, and often years, obsessing over. Some of those stories might seem small. In 2024, we spent five minutes on stage talking about a storage box 🤯. Last year, we explained how we reinvented cruise control. Most product launches don't dwell on these details. Most product launches are not aimed at the customer at all. We do, because we believe they're what make the experience feel effortless. This year is a particularly important one for us. We'll unveil the first scooter built on our all new EL platform. Our biggest product launch yet. EL is our first all new vehicle platform since the original 450. We built it with a simple objective. Bring the Ather experience to a much larger audience without compromising on what makes an Ather, an Ather. It's our entry into the mass market scooter segment and the beginning of the next chapter for Ather. And EL is just one part of the story. We'll also share what's next across the Ather ecosystem and give everyone a closer look at some of the work happening inside our engineering and R&D teams. Look forward to meeting you all in Bengaluru on 29th August!

17,681 views

This sound: 12 years in the making. SO WORTH IT! ❤️❤️❤️ Ather Energy Swapnil Jain

This sound: 12 years in the making. SO WORTH IT! ❤️❤️❤️ Ather Energy Swapnil Jain

43,799 views

10 years of Ather! A week of celebrations culminating in a fantastic story telling night, tonight!

10 years of Ather! A week of celebrations culminating in a fantastic story telling night, tonight!

33,590 views

Rizta is finally hitting the road across the country! Yesterday, we hit a milestone by delivering 1,000 units of Rizta across India, our largest single-day delivery to date. Pune itself saw 501 Rizta deliveries yesterday. Despite the weather, it was amazing how customers still turned up to take the deliveries along with their families. Similar events were held in Jaipur and Indore too. We’ve also begun deliveries in the southern markets! Production is ramping up and we are hoping to catch-up with demand soon 😎

Rizta is finally hitting the road across the country! Yesterday, we hit a milestone by delivering 1,000 units of Rizta across India, our largest single-day delivery to date. Pune itself saw 501 Rizta deliveries yesterday. Despite the weather, it was amazing how customers still turned up to take the deliveries along with their families. Similar events were held in Jaipur and Indore too. We’ve also begun deliveries in the southern markets! Production is ramping up and we are hoping to catch-up with demand soon 😎

20,538 views

Just a week to go for Ather community day! Everybody remembers their first skid. Here is a segment-first safety feature that will be available on our family scooter, the Ather Rizta! Pre-bookings are open now. Tell me about your first skid and i will cover it in our launch presentation 😁 #AtherRizta

Just a week to go for Ather community day! Everybody remembers their first skid. Here is a segment-first safety feature that will be available on our family scooter, the Ather Rizta! Pre-bookings are open now. Tell me about your first skid and i will cover it in our launch presentation 😁 #AtherRizta

12,136 views

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One thing we've resisted over the years is redesigning the 450 just because it's been around for a while. When we designed it, we spent a disproportionate amount of time getting the proportions, the stance and the silhouette right. The idea was to create something that would age well. Over the last eight years, we've changed almost everything else. Better batteries, better performance, better software, and every generation has become a more capable scooter while remaining unmistakably a 450. The 450X Overtones Series celebrates that iconic silhouette that we have fallen in love with over the years!

One thing we've resisted over the years is redesigning the 450 just because it's been around for a while. When we designed it, we spent a disproportionate amount of time getting the proportions, the stance and the silhouette right. The idea was to create something that would age well. Over the last eight years, we've changed almost everything else. Better batteries, better performance, better software, and every generation has become a more capable scooter while remaining unmistakably a 450. The 450X Overtones Series celebrates that iconic silhouette that we have fallen in love with over the years!

95,085 views • 1 month ago

Aaaand now we are at 100k! Celebrating roll out of the 100,000th scooter at our factory recently 😎❤️

Aaaand now we are at 100k! Celebrating roll out of the 100,000th scooter at our factory recently 😎❤️

916,832 views • 3 years ago

Still working on my Kannada… but Rizta’s picking it up faster. The Kannada dashboard will start rolling out tomorrow via OTA in a phased manner. Happy Kannada Rajyotsava!

Still working on my Kannada… but Rizta’s picking it up faster. The Kannada dashboard will start rolling out tomorrow via OTA in a phased manner. Happy Kannada Rajyotsava!

207,710 views • 9 months ago

“It’s easy on an Ather” That’s our new brand campaign at Ather Energy Tech only creates real value when it simplifies life. While the early launches are about the coolness of the tech, it only becomes useful when it can finally disappear into the background. That’s when the focus can shift from the ‘tech’ itself to what it really ‘does for us’. Making things 'easy' is often super hard. And that's the benchmark that we want to try and live up to with our products. And that’s the story that we want to tell now. How ALL the tech that we have been building for years in our products, comes together to improve our daily lives on the road. How it makes your rides easy. Here’s the first video on the same. Celebrating a supremely useful, and (hopefully!) a very, very invisible feature - skid control.

59,131 views • 6 months ago

Well, we had our fun with ‘Diesel’. But we are definitely not naming our first family scooter Diesel (sorry, Fast and Furious fans) Unlike our usual names which have been more of an engineering nomenclature, we are taking a different route this time. Introducing ‘Ather Rizta’ - the one for your family! With Rizta, we will be taking a big leap in comfort and safety. Our teams have been working on this for a while (this one has been on and off the table since 2019!) now and have pulled off some amazing integrations that are industry-first and will make your ride experience way better. Rizta will also continue to maintain the same quality and reliability that Ather’s other products are known for. We will be unveiling ‘Ather Rizta’ at ACDC 24 - Ather Community Day Celebration 2024. You will hear about it soon! #AtherRizta #MadeInIndia

Well, we had our fun with ‘Diesel’. But we are definitely not naming our first family scooter Diesel (sorry, Fast and Furious fans) Unlike our usual names which have been more of an engineering nomenclature, we are taking a different route this time. Introducing ‘Ather Rizta’ - the one for your family! With Rizta, we will be taking a big leap in comfort and safety. Our teams have been working on this for a while (this one has been on and off the table since 2019!) now and have pulled off some amazing integrations that are industry-first and will make your ride experience way better. Rizta will also continue to maintain the same quality and reliability that Ather’s other products are known for. We will be unveiling ‘Ather Rizta’ at ACDC 24 - Ather Community Day Celebration 2024. You will hear about it soon! #AtherRizta #MadeInIndia

108,446 views • 2 years ago

Future of all interfaces on a two wheeler - voice! We have been excited about it for a long time. Ather pretty much invented the concept of touch screens on 2Ws (being the first to do that on a production bike) and we continue to invest heavily into capabilities and feature sets on it. But even as we push the envelope on that front (almost half of our vehicles today ship with a touch TFT and 100% ship with on-board compute and connectivity) we believe the future could very well be one that does not need you to glance at the display at all. Using LLMs and natural language processing and bundling that inside our smart helmets (Halo) we believe that being able to ‘just tell’ your scooter what you want can be super intuitive. In fact far more intuitive than stationary applications like mobile phones, laptops etc. On a scooter you can’t operate touch while riding and we would rather have you glance as little as possible when in heavy traffic or at high speeds. Being able to just tell your Ather what you want, especially inside the cocoon of your helmet (or on any bluetooth headset really) is a significant tech and experience upgrade for riders: Navigation: “Take me to Nandi Hills,” “Navigate home,” “Let’s go to Cubbon Park,” “How far is the nearest charger?” “ETA to jaljog choraha?” "Time to stadium circle?" Vehicle Settings: “Decrease brightness,” or “Maximum brightness,” “Change Traction control to Rain,” “Magic twist, High,” “Share my live location.” Calls: “Call Rohit” - This is fully integrated with your existing contact list. Media controls: “Play the next song” “Pause” We unveiled it last year and have finally rolled out Voice on Ather to all our Gen 3 and above customers now. Do give it a try! Voice today is just the starting point. We believe we can build a ton of experiences for our riders on top of this capability. Next upgrade (soon): your Ather will talk and recommend things to you. Alerts, suggestions, feedbacks - proactively. Ather Energy

Future of all interfaces on a two wheeler - voice! We have been excited about it for a long time. Ather pretty much invented the concept of touch screens on 2Ws (being the first to do that on a production bike) and we continue to invest heavily into capabilities and feature sets on it. But even as we push the envelope on that front (almost half of our vehicles today ship with a touch TFT and 100% ship with on-board compute and connectivity) we believe the future could very well be one that does not need you to glance at the display at all. Using LLMs and natural language processing and bundling that inside our smart helmets (Halo) we believe that being able to ‘just tell’ your scooter what you want can be super intuitive. In fact far more intuitive than stationary applications like mobile phones, laptops etc. On a scooter you can’t operate touch while riding and we would rather have you glance as little as possible when in heavy traffic or at high speeds. Being able to just tell your Ather what you want, especially inside the cocoon of your helmet (or on any bluetooth headset really) is a significant tech and experience upgrade for riders: Navigation: “Take me to Nandi Hills,” “Navigate home,” “Let’s go to Cubbon Park,” “How far is the nearest charger?” “ETA to jaljog choraha?” "Time to stadium circle?" Vehicle Settings: “Decrease brightness,” or “Maximum brightness,” “Change Traction control to Rain,” “Magic twist, High,” “Share my live location.” Calls: “Call Rohit” - This is fully integrated with your existing contact list. Media controls: “Play the next song” “Pause” We unveiled it last year and have finally rolled out Voice on Ather to all our Gen 3 and above customers now. Do give it a try! Voice today is just the starting point. We believe we can build a ton of experiences for our riders on top of this capability. Next upgrade (soon): your Ather will talk and recommend things to you. Alerts, suggestions, feedbacks - proactively. Ather Energy

12,041 views • 1 month ago

The wait is finally over! Our first family scooter, Rizta, is on its way to you. Deliveries have started in Ahmedabad, Pune, Delhi, Lucknow, Agra, Jaipur, Nagpur, and across Andhra Pradesh, and will be coming to all other cities very soon. #Ather #Rizta #EV #Familyscooter

The wait is finally over! Our first family scooter, Rizta, is on its way to you. Deliveries have started in Ahmedabad, Pune, Delhi, Lucknow, Agra, Jaipur, Nagpur, and across Andhra Pradesh, and will be coming to all other cities very soon. #Ather #Rizta #EV #Familyscooter

75,461 views • 2 years ago

Pretty darn fantastic to hear 'Saare Jaahan se Achcha' in Paris. On their national day parade of all the places! Had a fantastic time participating as part of the CEOs council joining the PM Narendra Modi ji on his trip to France. India is now the world leader for electric 2W technology and products. From battery tech to esp Software and charging standards - India will be one of the largest exporters of EV 2/3 wheeler tech in the world. We are presented with a fantastic opportunity Ather Energy to bring this tech+products combo to the European markets and new age Indian companies will be able to make the most of it! It was particularly refreshing to see so many new Indian startups in the cohort this time!

Pretty darn fantastic to hear 'Saare Jaahan se Achcha' in Paris. On their national day parade of all the places! Had a fantastic time participating as part of the CEOs council joining the PM Narendra Modi ji on his trip to France. India is now the world leader for electric 2W technology and products. From battery tech to esp Software and charging standards - India will be one of the largest exporters of EV 2/3 wheeler tech in the world. We are presented with a fantastic opportunity Ather Energy to bring this tech+products combo to the European markets and new age Indian companies will be able to make the most of it! It was particularly refreshing to see so many new Indian startups in the cohort this time!

97,393 views • 3 years ago

We launched the latest Ather Energy 450 yesterday: 450S, meant to compete in the 125cc equivalent sports scooter category. While I can (and will) write a bunch about its performance, one of our biggest changes was in the dashboard. Every 125cc scooter has a boring 4-5 inch 12 segment display with an extremely uninspiring contrast and layout. It's like the designers retired for the day while designing the displays. With the 450S we are making segment displays cool again. It will sport India’s first DeepView(TM) Display. Largest segment display at 7" 20X better contrast ratio than the market: the blacks are blacks, not greys 18-segment characters Industry-first auto-brightness, And perhaps the best turn-by-turn ever with 18+ directional possibilities, so users can comfortably navigate even in a complicated 8-way roundabout. Here's a video that captures it all! #450S

We launched the latest Ather Energy 450 yesterday: 450S, meant to compete in the 125cc equivalent sports scooter category. While I can (and will) write a bunch about its performance, one of our biggest changes was in the dashboard. Every 125cc scooter has a boring 4-5 inch 12 segment display with an extremely uninspiring contrast and layout. It's like the designers retired for the day while designing the displays. With the 450S we are making segment displays cool again. It will sport India’s first DeepView(TM) Display. Largest segment display at 7" 20X better contrast ratio than the market: the blacks are blacks, not greys 18-segment characters Industry-first auto-brightness, And perhaps the best turn-by-turn ever with 18+ directional possibilities, so users can comfortably navigate even in a complicated 8-way roundabout. Here's a video that captures it all! #450S

43,948 views • 3 years ago

100 fast chargers in Bangalore!!! So far, the Ather Grid across Bangalore has facilitated over 250,000 hours of fast charging. That's nearly 29 calendar years! We are thrilled to install our 100th charger in the city and look forward to seeing these numbers grow and become even more mind boggling. #NooruInBengaluru

100 fast chargers in Bangalore!!! So far, the Ather Grid across Bangalore has facilitated over 250,000 hours of fast charging. That's nearly 29 calendar years! We are thrilled to install our 100th charger in the city and look forward to seeing these numbers grow and become even more mind boggling. #NooruInBengaluru

34,877 views • 3 years ago

On our 10th year at Ather Energy, announcing the pinnacle of the 450 platform - Ather 450 Apex! We invited some of our community members recently to take our fastest scooter yet for a spin. Can't wait to get it on the roads next year!

On our 10th year at Ather Energy, announcing the pinnacle of the 450 platform - Ather 450 Apex! We invited some of our community members recently to take our fastest scooter yet for a spin. Can't wait to get it on the roads next year!

27,045 views • 2 years ago

Extremely satisfied with how every part of the new Ather Energy mobile app has come out. Even the trailer that loads when you install it is beautiful! Team is setting new standards for auto mobile apps in India ❤️

Extremely satisfied with how every part of the new Ather Energy mobile app has come out. Even the trailer that loads when you install it is beautiful! Team is setting new standards for auto mobile apps in India ❤️

15,871 views • 2 years ago

Here's a quick video of the chat between Shri Amitabh Kant and myself at Ather community day. His two sharp messages were: 1) It's time we start building brands, and not just businesses out of India. And Indian customers now want Apple and Tesla like value, not just bargain basement discounts. 2) Don't burn cash to build your company. I had to remind him that he's in Bengaluru, the mecca of cash burn 😂 But messages, well received! Ather Energy #ather #MakeinIndia #productdesign #ev #athercommunityday

Here's a quick video of the chat between Shri Amitabh Kant and myself at Ather community day. His two sharp messages were: 1) It's time we start building brands, and not just businesses out of India. And Indian customers now want Apple and Tesla like value, not just bargain basement discounts. 2) Don't burn cash to build your company. I had to remind him that he's in Bengaluru, the mecca of cash burn 😂 But messages, well received! Ather Energy #ather #MakeinIndia #productdesign #ev #athercommunityday

14,014 views • 2 years ago

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