Taylor Holiday
@TaylorHoliday • 57,848 subscribers
Building bridges between marketing and finance. Your CFO's favorite agency. https://t.co/P2SGpbrqS5 DM's open!
Videos
This is my life’s greatest achievement: You have no idea how many hours of practice it takes to create this moment. The amount of things that have to happen in sequence. For 11 and 12 years olds. CF sprinting to back up his teammate. Catcher mask off communicating “4” Pitcher backing up the plate. SS lined up to home. CF throw to SS online. SS moving his feet to receive the throw. Catcher in perfect tagging position. SS throw home perfectly placed. Tag applied without dropping the ball. Umpire in perfect position. OUT! In a huge moment in a playoff game. Better than any orchestra. The joy this brings me is unfathomable for most.
Taylor Holiday131,758 просмотров • 1 месяц назад
Introducing Bridges 🌉 A new weekly series intended to help build a bridge between marketing and finance. Episode 1: The Perfect P&L Redesigning the P&L from a marketer's POV. I would LOVE your feedback on these early episodes. I want them to be as useful as possible!
Taylor Holiday1,310,166 просмотров • 2 лет назад
More isn't always better. Better is better. Forecast more accurately, grow contribution more consistently all while saving money with the Prophit Engine from CTC. Big love to the boys: Sean Frank Nick Shackelford Jared Orkin💡Activate Talent Steven Borrelli @steviej Steve Johnson for the acting brilliance. This one is a love letter to the DTC x community.
Taylor Holiday62,210 просмотров • 3 месяцев назад
What would happen if we began treating ads like products? On an assembly line, with a margin profile and delivery date... The workflow: 1) Build (the ads) 2) Improve the quality 3) Lower the cost Turn the inventory, quickly, and build again. This episode will cover exactly how to build and STAFF your ad assembly line. So that you know, 1) the precise number of ads you're shipping, & 2) exactly when they'll arrive off the conveyor Sharpen Your Skills Season 2, Episode 1: The Specialist Team That Solves DTC's Ad Formula Special thank you to our partners at Mercury and FERMÀT for their support. Enjoy! Also available on CTC's YouTube in 4K.
Taylor Holiday137,729 просмотров • 1 год назад
A letter to 8 & 9-figure brand operators, Your media buying system is now turning against you. How it starts: 1) Expanded distribution 2) Siloed measurement 3) From there, Meta is starved of the growth signals it needs to scale The same systems that once fueled growth can starve you At CTC, we repeatedly see this downward spiral amongst the DTC giants But there's a solution… Sharpen Your Skills Season 2, Episode 2: Starving Giants: The media buying flaw killing the biggest DTC brands Special thank you to our partners at FERMÀT and Mercury for their support. Enjoy! Also available on CTC's YouTube in 4K.
Taylor Holiday130,503 просмотров • 1 год назад
eCom is a low opex game. He who can spend the most on marketing wins the SERP. The 25>15>10% evolution is underway.
Taylor Holiday38,293 просмотров • 3 месяцев назад
This week, DTC twitter proved something… 1. The future of ad creative is upon us 2. Early adopters to this technology, especially mature brands, will win disproportionately Our final episode of Sharpen Your Skills tells the future of media buying Meta Andromeda. You’ll want to be an early adopter here… Special thank you to our partners at FERMÀT and Mercury for their support. Enjoy! Joined by Mickey Altomare Also available on CTC's YouTube in 4K.
Taylor Holiday116,674 просмотров • 1 год назад
Sharpen Your Skills Episode 2: How to Build a Cash-Flowing Business. Every business is unique. BUT the best businesses I have seen in my 10 years at CTC DO share some common traits. They are combined in different ways, but the root building blocks are very similar. In this episode I'll show you the 8 most common traits of cash-flowing eCommerce brands and how they combine to produce some amazing brands. Comment CASHFLOW to receive a guided scorecard to evaluate your own brand. Thank you to Redo and Parker for the support!
Taylor Holiday137,323 просмотров • 1 год назад
Sharpen Your Skills Episode 1: 4 Quarter Accounting. I hated looking at P&Ls from so many different brands. Every one of them with a different chart of accounts. It was so hard to sort it out. Weird grouping, weird things above and below the line it was a nightmare. I needed a simple way to process the information faster. That led me to create 4 Quarter Accounting. The simplest way to view and understand your P&L for ecommerce every month. Enjoy my breakdown. Thank you to Redo and Parker for the support!
Taylor Holiday122,150 просмотров • 1 год назад
SELLING YOUR COMPANY... DREAM OR DEPRESSION? Remember MVMT? Jake Kassan has shared his exit-story on YouTube... ONE HUNDRED MILLION DOLLARS But is that REALLY the best outcome? I'm joined by two post-exit friends to REACT to Jake's video, and ANSWER this question... Albert Matheny, MS, RD, CSCS, founder of PROMIX Nutrition Patrick Coddou, founder of Supply As Common Thread Collective enters this exciting new chapter with The Acacia Group it's a question I'm reflecting on myself... Enjoy TaylorReacts! Episode 3: Selling your company.... Dream? or Depression? Thank you to FERMÀT and Finaloop for partnering with us.
Taylor Holiday73,831 просмотров • 11 месяцев назад
30%... That's the percentage of EBITDA that most eCommerce businesses are able to distribute at year end. Make $3M in profit: $1M for the tax man $1M for inventory (probably more if you are growing fast) $1M left over to distribute. Rough. Alternatively agency businesses can often distribute upwards of 80% of net income because of the lack of working capital requirements in the business model.
Taylor Holiday121,633 просмотров • 1 год назад
BRIDGES… but unfiltered. For our final episode of TaylorReacts!, I pulled the books from 4 eCom companies. From a $100M+ monster printing 30% margins… to a 7-figure store bleeding red. Then, I brought in some of the sharpest finance minds I know: Mehtab | Karta Ventures, Drew Fallon, & Jacob Becker. Is DTC a business, or a channel? How much of your P&L should be product development? Does product solve for marketing, or marketing solve for product? This, and much more. Enjoy: The truth behind 2025’s best (& worst) eCom P&L's - Finance Experts REACT Special thank you to FERMÀT & Finaloop for partnering with us.
Taylor Holiday56,510 просмотров • 9 месяцев назад
Is our industry collapsing? If you aren’t a night owl you probably missed a really good conversation between Rishabh Jain Jeremiah Prummer Yarden Shaked And even Harley Finkelstein About the stuff of the DTC ecosystem. So I threw together a quick “TaylorReacts!” Mini to give you a recap. All original tweets LinkedIn thread. What’s your take?
Taylor Holiday58,999 просмотров • 11 месяцев назад
eCommerce leaders... BFCM might be over but your burden is probably heaviest RIGHT NOW. 2025 budgets and plans are due. Boards and banks are approving plans and you are about to be on the hook. If you don't feel 100% certain that you have the BEST OPERATING PLAN EVER. Then reach out. We would love to help you build a financial plan, the connects intimately to you marketing plan and allows you to go into next year CONFIDENT that you are going to deliver shareholder value growth.
Taylor Holiday75,095 просмотров • 1 год назад
CTC x Northbeam joining forces. Always knew this would get the comments going...
Taylor Holiday11,833 просмотров • 1 месяц назад
Marketers and Meta media buyers… if you study this episode, your ad account may THRIVE How? There exist creator-content GEMS worth $$$. Not literal jewels, but ADS. That print money. HOWEVER, not all gems, and ads, are created equal. To uncover EXACTLY why, I’m joined by Nick Shackelford and Adrianne Barkley to REACT to these ads. Some, we LOVED. Others, borderline ILLEGAL. With examples from Alix Earle, arcads AI, Jordan Rogers, and more. Enjoy TaylorReacts! Ep4: Creator Content: The best ad format for 2025? Special thank you to our partners at FERMÀT & Finaloop.
Taylor Holiday40,539 просмотров • 11 месяцев назад
This one felt like getting called up to the show... Mark Mastrandrea is building something special with Open Residency so I had to make the trek up the 110 fwy to get in the arena. 3 hours later I feel like we put together some solid tape. I think he managed to milk my brain for everything I've got. Hope you all enjoy it.
Taylor Holiday16,974 просмотров • 3 месяцев назад
ABSOLUTE SMASH OR PASS? I hand-selected some MONSTERS ads from YETI, Skullcandy, Kai Cenat, , Slate, and more... Then I brought in your favorite CMO's Krista and Connor MacDonald to TEAR THEM APART! Thank you to our sponsors FERMÀT & Dataships.io.
Taylor Holiday33,853 просмотров • 10 месяцев назад