TBPN
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Technology's daily show. Hosted by @johncoogan & @jordihays. Streaming live 11a-2p PT every weekday. Sign up for our free daily newsletter at https://t.co/Nhf5ohjInO.
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HOT TAKE from Ben Thompson: Rockstar is charging *way too little* for GTA 6, the $80 price tag is "ridiculous" Ben: "They should be charging like $200 for this game! GTA 6 is like, the last great game." "It was mostly all made pre-AI. It is the pinnacle of AAA craftsmanship. Years and years and years of blood, sweat, and tears. To the extent where you have the Twitter analysts like, counting cigarette butts outside Rockstar's offices to see how much crunch they're in." "I feel compelled to buy GTA 6, just in honor of it existing. Even if I don't know if I'm ever going to play it. I'd be happy to pay $200. $80 is ridiculous. They should charge more." John: "You're going to get canceled for this. This is a nuclear take."
TBPN250,101 Aufrufe • vor 11 Tagen
![Alexis Ohanian (Alexis Ohanian 🗽) says collectibles are his generation's contemporary art: "Having an '86 Fleer Jordan rookie card in mint condition on my desk is a more satisfying flex for me than having, like, a Warhol." "I'm a big fan of collectible video games, match-worn athletic apparel, etc. All these things are culture assets for us." "I think this is our contemporary art. Especially for a generation of us who grew up collecting and idolizing [these athletes]."](https://image.24vids.com/tw-2076788771023192144/amplify_video_thumb/2076787360843579392/img/-dxbR1Wp44qGCl-9.jpg)
Alexis Ohanian (Alexis Ohanian 🗽) says collectibles are his generation's contemporary art: "Having an '86 Fleer Jordan rookie card in mint condition on my desk is a more satisfying flex for me than having, like, a Warhol." "I'm a big fan of collectible video games, match-worn athletic apparel, etc. All these things are culture assets for us." "I think this is our contemporary art. Especially for a generation of us who grew up collecting and idolizing [these athletes]."
TBPN127,043 Aufrufe • vor 6 Tagen
"Every male 40 and older should probably be taking somewhere between 2.5 and 5 milligrams of tadalafil." - Andrew D. Huberman, Ph.D. Jordi: What do you think the best athletes in the world are doing this Olympics? Huberman: "People are taking vasodilators. You know, Viagra and tadalafil, which commonly goes by Cialis." "Tadalafil is a vasodilator. It lowers blood pressure, and people know of it as Cialis for erectile dysfunction. It was originally developed as a drug to improve prostate health." "The basic takeaway is that most every male 40 and older should probably be taking somewhere between 2.5 and 5 milligrams of tadalafil—not necessarily for erectile function, although it will augment that as well—but to lower blood pressure and to improve vasodilation for the brain and the prostate." "And I'm not saying this as a biohacker or a podcaster. Our head of male sexual health from Stanford, Mike Eisenberg, MD, PhD. He is best in class in terms of male sexual health endocrinology. That's his recommendation."
TBPN4,562,062 Aufrufe • vor 5 Monaten
Phiagate, explained in horse terms You go from HorseReviews dotcom over to ClydesdalesDirect dotcom. You have Phia installed as an extension. You buy a stunning Clydesdale from the website using its online shopping features, knowing that this particular horse breed — large and powerful, with an arched neck, high withers, and a sloped shoulder — is perfect for your use case after HorseReviews educated you on all this. You don't notice anything, but Phia was part of the transaction. It inserted an attribution code into the transaction process without you knowing, allowing it to collect the commission ClydesdalesDirect pays out to businesses that refer customers to them and effectively stealing that commission from HorseReviews dotcom, which actually referred you. HorseReviews dotcom likely paid Google to advertise its site so that ultimately they could collect this commission. Phia did nothing but replace HorseReviews' affiliate code with its own. That's basically what the Bloomberg story alleges.
TBPN178,609 Aufrufe • vor 10 Tagen
![Apple's Eddy Cue reveals the logic behind charging $0.99 a song when the company launched iTunes Store in 2003, despite the fact that Apple would lose money at that price: "There were two keys to $0.99 that we really believed in, and people didn't see." "Number one is when the price is $0.99, and it's consistent, you never have to think about price." "The second thing was that people could never do that, because at $0.99, if you're charging a credit card, you would lose money. Because credit cards have a fixed fee and a percentage that you pay." "Well, the fixed fee and the percentage you pay on a $0.99 song was like a quarter, and the vast majority of the [rest of] the money went to the labels. So every time we'd sell a song, we'd lose money. Nobody wanted to do that." "What we decided to do is, as we were building this — and it was a huge discussion, because we would lose a ton of money — we said, 'Look, this thing is amazing. You're not going to buy just one song, you're going to buy a lot of songs.'" "'And when you do that, instead of closing the transaction on every single one, why don't we just combine them over a period of time? Let's keep the transaction open for a period of time — let's call it 24 hours, or 8 hours. And everything you buy, we're just going to give you, then we're going to charge you at the end.'" "And that's exactly what happened. Very few transactions were just $0.99. Most of the transactions were multiple dollars. And the fixed fee didn't matter."](https://image.24vids.com/tw-2039434372953293245/amplify_video_thumb/2039434193009258496/img/PEMcV_Lkw-E9ijrW.jpg)
Apple's Eddy Cue reveals the logic behind charging $0.99 a song when the company launched iTunes Store in 2003, despite the fact that Apple would lose money at that price: "There were two keys to $0.99 that we really believed in, and people didn't see." "Number one is when the price is $0.99, and it's consistent, you never have to think about price." "The second thing was that people could never do that, because at $0.99, if you're charging a credit card, you would lose money. Because credit cards have a fixed fee and a percentage that you pay." "Well, the fixed fee and the percentage you pay on a $0.99 song was like a quarter, and the vast majority of the [rest of] the money went to the labels. So every time we'd sell a song, we'd lose money. Nobody wanted to do that." "What we decided to do is, as we were building this — and it was a huge discussion, because we would lose a ton of money — we said, 'Look, this thing is amazing. You're not going to buy just one song, you're going to buy a lot of songs.'" "'And when you do that, instead of closing the transaction on every single one, why don't we just combine them over a period of time? Let's keep the transaction open for a period of time — let's call it 24 hours, or 8 hours. And everything you buy, we're just going to give you, then we're going to charge you at the end.'" "And that's exactly what happened. Very few transactions were just $0.99. Most of the transactions were multiple dollars. And the fixed fee didn't matter."
TBPN2,403,748 Aufrufe • vor 3 Monaten
.Alex Hormozi is super bullish on med spas as a business category. It's squarely within the zeitgeist and is extremely supply-constrained. And people in the industry don't seem to know it. "There's this aging population that has more money than anyone else. They don't want to age. They see the Bryan Johnsons — it is the zeitgeist of right now. 'I want to live forever, I want to look young forever.' And they have all the money. So the demand side of that is huge." "If you look at the supply, med spas are still wildly understaffed. And I know this because I see the business owners every week." "Bryan Johnson had 1,000 people apply to his $1M/year thing. Do that math. And there was a $60,000/year thing underneath that... wildly underestimated." "It's super fragmented. No one has really gobbled it up well, that I've seen... They're in a completely supply-constrained environment, they just don't know it."
TBPN204,172 Aufrufe • vor 12 Tagen
.Gary Vaynerchuk says Fortune 500 CMOs are wasting $0.93 of every dollar they spend, and that "every brand on earth should be spending 20% of their entire marketing budget just on social media organic production." "Because the mid-funnel and 'tiktokification' of social has eaten up the world, we should spend no media dollars on creative that we're just guessing will work for the big campaign." "Every Fortune 5000 company is still guessing in the upper funnel: sponsorships, ridiculous stuff. In the lower funnel, we're seeing 2016 A/B testing and Meta frameworks." "There's a lot of money being wasted by the companies representing the eyeballs watching this show right now, and it makes me sad." From his appearance on the show in April.
TBPN110,598 Aufrufe • vor 8 Tagen
Y Combinator's Garry Tan says he wants his new project GBrain to be the Postgres for agents: "The thing I realized is, a human can only keep 7, plus or minus 3, things in their head. But a computer with an LLM can keep about three Harry Potter books in its head." "Then, when you think about what most computer systems are, you should think of the Library of Alexandria — thousands, maybe millions, of books. It's even bigger than that. It's the whole internet." "You could basically take all the relevant info about customers, or any person that anyone at the company has ever even met. You can have that in like, 100,000 or a million markdown files that comprises everything that the business is. That's basically what GBrain can do." "The magic moment for GBrain is basically being able to take any 'book' that exists in your entire business, and making sure the 3 books that really matter for the thing you're trying to do are loaded." "And that's basically ASI. You don't have to write software anymore. You can just straight-up use Hermes agent or OpenClaw plus GBrain."
TBPN530,226 Aufrufe • vor 1 Monat
When we sat down with Alexandr Wang at Meta Connect 2025, he shared his advice for young people: “If you’re 13 right now, you should spend all your time vibe coding. This is the Bill Gates, Mark Zuckerberg moment. The people who grow up with these tools will have an immense advantage in the future economy.” From his appearance on the show in September.
TBPN4,398,962 Aufrufe • vor 8 Monaten
.Eric Ries explains why former Costco CEO Jim Sinegal refused to raise the price of everything in the store by $.03, despite the fact that Costco knew it wouldn't decrease sales, and would increase their net income by 50%: "He says, 'It's like the business equivalent of taking heroin. You do it once, and then you got to do it again, and again, and again. Next thing you know, you're not the low-price leader.'" "You can get away with screwing people over. You always do it, no matter what. You raise margins. Margins are a source of strength." "But Costco is built on a very different philosophy, which is that margins can be a source of weakness. Jeff Bezos understood it. He used to always say, 'Your margin is my opportunity.'" "When you're making too much money, when you are being too extractive, you're actually harming your competitive position in the long run."
TBPN742,103 Aufrufe • vor 1 Monat
.Eric Ries explains why former Costco CEO Jim Sinegal refused to raise the price of everything in the store by $.03, despite the fact that Costco knew it wouldn't decrease sales, and would increase their net income by 50%: "He says, 'It's like the business equivalent of taking heroin. You do it once, and then you got to do it again, and again, and again. Next thing you know, you're not the low-price leader.'" "You can get away with screwing people over. You always do it, no matter what. You raise margins. Margins are a source of strength." "But Costco is built on a very different philosophy, which is that margins can be a source of weakness. Jeff Bezos understood it. He used to always say, 'Your margin is my opportunity.'" "When you're making too much money, when you are being too extractive, you're actually harming your competitive position in the long run." From his appearance on the show in May.
TBPN100,266 Aufrufe • vor 9 Tagen
![Netflix rejected a $12M offer from Bezos in 1999. Blockbuster "laughed [Netflix] out of the room" when Netflix offered to sell to them for $50M. Today they announced their acquisition of Warner Bros, and have a market cap of $426B.](https://image.24vids.com/tw-1997084575651319981/amplify_video_thumb/1997083228730253312/img/ms5dufWsUBXGRhhV.jpg)
“This is going to be a trillion-dollar drug.” Andrew D. Huberman, Ph.D. says retatrutide is the peptide that’s about to “change everything.” Currently in a Phase III clinical trial in humans, retatrutide caused up to one-third body weight loss in just six months, with some degree of muscle sparing. “The bodybuilding community has been onto this for a long time.” “Then it shows up in Hollywood. Everyone lies or avoids answering the question of how they got so jacked. They talk about eating chicken breasts, and they’re actually taking growth hormone, Winstrol, and retatrutide.” “We are looking at a potential change in the laws around peptides such that buying peptides would become illegal. I think this is a terrible idea, but the motivation behind this is largely because Eli Lilly owns the patent.” “Lilly would like to protect the domain over that patent. This is going to be a trillion-dollar drug.”
TBPN1,974,539 Aufrufe • vor 5 Monaten
![Puck's Dylan Byers says AI has become a priority for Hollywood, with every major studio exploring how to integrate it into production. "Every studio, even A24, is thinking, 'How do we incorporate AI into what we are doing?'" "The signal that those creators sent with films like Obsession and others is that [using AI in filmmaking] can be done and it can be successful. Does it mean that every human is going away? No. I think that most folks will find ways to incorporate [AI] in ways that do not significantly degrade the value of the content that they're making." "But I think the sky's the limit. Those examples have shown that this can be done and that there is more opportunity here than the folks who are clutching to Hollywood's past have realized."](https://image.24vids.com/tw-2077191982074749018/amplify_video_thumb/2077191919730561024/img/0nW795Vh6JcdcqbS.jpg)
Puck's Dylan Byers says AI has become a priority for Hollywood, with every major studio exploring how to integrate it into production. "Every studio, even A24, is thinking, 'How do we incorporate AI into what we are doing?'" "The signal that those creators sent with films like Obsession and others is that [using AI in filmmaking] can be done and it can be successful. Does it mean that every human is going away? No. I think that most folks will find ways to incorporate [AI] in ways that do not significantly degrade the value of the content that they're making." "But I think the sky's the limit. Those examples have shown that this can be done and that there is more opportunity here than the folks who are clutching to Hollywood's past have realized."
TBPN54,053 Aufrufe • vor 5 Tagen