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Technology's daily show. Hosted by @johncoogan & @jordihays. Streaming live 11a-2p PT every weekday. Sign up for TBPN's daily newsletter at https://t.co/Nhf5ohjInO.

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In an effort to expand awareness of technology and business, we bought a Super Bowl ad. See you Sunday on NBC

In an effort to expand awareness of technology and business, we bought a Super Bowl ad. See you Sunday on NBC

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You're watching the Halloween episode of TBPN

You're watching the Halloween episode of TBPN

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TBPN will return January 5, 2026

TBPN will return January 5, 2026

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"To be good in VC, you need to excel in 1 of 2 things" - Harry Stebbings "Be a better picker than anyone else (find diamonds in the rough)." "Or be so attractive that everyone comes to you."

"To be good in VC, you need to excel in 1 of 2 things" - Harry Stebbings "Be a better picker than anyone else (find diamonds in the rough)." "Or be so attractive that everyone comes to you."

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Apple's Eddy Cue reveals the logic behind charging $0.99 a song when the company launched iTunes Store in 2003, despite the fact that Apple would lose money at that price: "There were two keys to $0.99 that we really believed in, and people didn't see." "Number one is when the price is $0.99, and it's consistent, you never have to think about price." "The second thing was that people could never do that, because at $0.99, if you're charging a credit card, you would lose money. Because credit cards have a fixed fee and a percentage that you pay." "Well, the fixed fee and the percentage you pay on a $0.99 song was like a quarter, and the vast majority of the [rest of] the money went to the labels. So every time we'd sell a song, we'd lose money. Nobody wanted to do that." "What we decided to do is, as we were building this — and it was a huge discussion, because we would lose a ton of money — we said, 'Look, this thing is amazing. You're not going to buy just one song, you're going to buy a lot of songs.'" "'And when you do that, instead of closing the transaction on every single one, why don't we just combine them over a period of time? Let's keep the transaction open for a period of time — let's call it 24 hours, or 8 hours. And everything you buy, we're just going to give you, then we're going to charge you at the end.'" "And that's exactly what happened. Very few transactions were just $0.99. Most of the transactions were multiple dollars. And the fixed fee didn't matter."

TBPN

2,403,255 views • 2 months ago