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tobi lutke

@tobi • 444,866 subscribers

Shopify CEO by day, Dad in evening, hacker at night, Aspiring comprehensivist.

Shorts

Shopify merchants will be able to sell directly in ChatGPT. We’ve been working with OpenAI for quite some time so people can search and buy products in chat, and it’s something we’ve had a hard time keeping quiet. Rollout is coming very very soon.

Shopify merchants will be able to sell directly in ChatGPT. We’ve been working with OpenAI for quite some time so people can search and buy products in chat, and it’s something we’ve had a hard time keeping quiet. Rollout is coming very very soon.

1,580,386 Aufrufe

Shopify is building the foundation for agentic commerce. Universal Commerce Protocol, which we co-developed with Google, is now live. UCP will make it faster for agents and retailers to integrate. It’s open by default, so platforms and agents can use UCP to start transacting with any merchant. Major retailers are already using it. Agents can handle everything from discovery to fulfillment, and support things like discounts, subscriptions, and loyalty programs. We’ve accounted for all types of commerce.

Shopify is building the foundation for agentic commerce. Universal Commerce Protocol, which we co-developed with Google, is now live. UCP will make it faster for agents and retailers to integrate. It’s open by default, so platforms and agents can use UCP to start transacting with any merchant. Major retailers are already using it. Agents can handle everything from discovery to fulfillment, and support things like discounts, subscriptions, and loyalty programs. We’ve accounted for all types of commerce.

890,197 Aufrufe

really like the progress bar escape sequences. Hope tools pick up this feature soon. Easy to test with try & ai: try ghostty-progress && claude "implement a ruby script demo for the progress bar features mentioned at <release-notes-url>"

really like the progress bar escape sequences. Hope tools pick up this feature soon. Easy to test with try & ai: try ghostty-progress && claude "implement a ruby script demo for the progress bar features mentioned at <release-notes-url>"

85,016 Aufrufe

Shopify Merchants drove 4.1b in sales this Black Friday. Up 22% from last year 💪 Amazing job entrepreneurs.

Shopify Merchants drove 4.1b in sales this Black Friday. Up 22% from last year 💪 Amazing job entrepreneurs.

238,119 Aufrufe

The team did an amazing job updating the latest Polaris look & feel across the entire admin. There are too many details to list here, especially animation work. We hope you’ll love it.

The team did an amazing job updating the latest Polaris look & feel across the entire admin. There are too many details to list here, especially animation work. We hope you’ll love it.

160,132 Aufrufe

Shopify’s is special because of all the incredible people that work here. And because of this kind of beautiful nonsense 😆

Shopify’s is special because of all the incredible people that work here. And because of this kind of beautiful nonsense 😆

112,791 Aufrufe

Describe your business and AI will get you started with just the right design. We have lots more coming on this front. Incredibly excited about how much more accessible entrepreneurship will become due to the power of AI tools.

Describe your business and AI will get you started with just the right design. We have lots more coming on this front. Incredibly excited about how much more accessible entrepreneurship will become due to the power of AI tools.

39,518 Aufrufe

Sidekick has 20+ new capabilities in this Edition. My favorite: it can create custom apps. Just prompt Sidekick, and it writes the app code using Polaris UI with Admin API GraphQL queries and mutations.

Sidekick has 20+ new capabilities in this Edition. My favorite: it can create custom apps. Just prompt Sidekick, and it writes the app code using Polaris UI with Admin API GraphQL queries and mutations.

17,334 Aufrufe

Storefront Web Components let you add Shopify to any site. Web components are easy to embed into any HTML or CSS stack.

Storefront Web Components let you add Shopify to any site. Web components are easy to embed into any HTML or CSS stack.

16,990 Aufrufe

Videos

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ARC Raiders is pure cinema 🥰

ARC Raiders is pure cinema 🥰

409,333 Aufrufe • vor 5 Monaten

Today we celebrate entrepreneurs everywhere in style. Online and on Sphere 🤩

Today we celebrate entrepreneurs everywhere in style. Online and on Sphere 🤩

1,833,621 Aufrufe • vor 2 Jahren

Agents will become a common way people shop. So today we are releasing 3 tools to make adding commerce to those agents trivial: - Checkout Kit: embed commerce widgets and checkout(!) directly into your agent and chat. This is already being used by Microsoft’s Microsoft Copilot. - Shopify Catalog: low latency global product search across millions of merchants - Universal Cart: shop from any store, anywhere, in one cart With these, you can build seamless embedded commerce experiences quickly, starting with all the best products by the best merchants in the world instead of having to sign them all up individually. No need to build a complex new checkout, or dealing with regulatory marketplace rules. Commerce just plugs in and feels seamless in conversations. We believe commerce should be everywhere people are, so we’re making that as easy as possible for the AI age.

Agents will become a common way people shop. So today we are releasing 3 tools to make adding commerce to those agents trivial: - Checkout Kit: embed commerce widgets and checkout(!) directly into your agent and chat. This is already being used by Microsoft’s Microsoft Copilot. - Shopify Catalog: low latency global product search across millions of merchants - Universal Cart: shop from any store, anywhere, in one cart With these, you can build seamless embedded commerce experiences quickly, starting with all the best products by the best merchants in the world instead of having to sign them all up individually. No need to build a complex new checkout, or dealing with regulatory marketplace rules. Commerce just plugs in and feels seamless in conversations. We believe commerce should be everywhere people are, so we’re making that as easy as possible for the AI age.

592,948 Aufrufe • vor 10 Monaten

I've got something very exciting to announce: Entrepreneurs are heroes, and every hero needs a Sidekick ✨

I've got something very exciting to announce: Entrepreneurs are heroes, and every hero needs a Sidekick ✨

1,775,120 Aufrufe • vor 2 Jahren

Shopify teams are using AI to announce their internal tools is one of the most delightful side effects of the AI age. This one is too fun not to share

Shopify teams are using AI to announce their internal tools is one of the most delightful side effects of the AI age. This one is too fun not to share

335,215 Aufrufe • vor 6 Monaten

BFCM Live on the Sphere And I mean truly live! It turns out that the Sphere can be powered by the Unreal Engine, so of course we had to go there. Place an order from your phone, see it arc in front of you!

BFCM Live on the Sphere And I mean truly live! It turns out that the Sphere can be powered by the Unreal Engine, so of course we had to go there. Place an order from your phone, see it arc in front of you!

822,580 Aufrufe • vor 1 Jahr

The AI memo has been extremely successful inside of Shopify. People all over the company have built remarkable things in response to it. One of my favorite is Scout, built by a small team outside of R&D! Scout has indexed hundreds of millions of merchant feedback items from Social posts, video feedback, and all our customer support channels. Then it makes it available (via MCP) in our internal librechat tool for deep research. I use it all the time. Asked the team to do a demo:

The AI memo has been extremely successful inside of Shopify. People all over the company have built remarkable things in response to it. One of my favorite is Scout, built by a small team outside of R&D! Scout has indexed hundreds of millions of merchant feedback items from Social posts, video feedback, and all our customer support channels. Then it makes it available (via MCP) in our internal librechat tool for deep research. I use it all the time. Asked the team to do a demo:

407,704 Aufrufe • vor 9 Monaten

It's officially Black Friday in the first time zones and we're live with this year's Live Globe, now inside a pinball machine. The design is beautiful, it’s fun to play, and live sales trigger surprises. The team went all out on this one. Give it a spin.

It's officially Black Friday in the first time zones and we're live with this year's Live Globe, now inside a pinball machine. The design is beautiful, it’s fun to play, and live sales trigger surprises. The team went all out on this one. Give it a spin.

259,873 Aufrufe • vor 6 Monaten

I gave this talk to my team a few years ago and I find myself constantly referencing it - feels like it might be valuable for founders building their own company, and those that try to better understand our mindset and culture inside of Shopify

I gave this talk to my team a few years ago and I find myself constantly referencing it - feels like it might be valuable for founders building their own company, and those that try to better understand our mindset and culture inside of Shopify

694,742 Aufrufe • vor 2 Jahren

Thx Sam Altman for creating the magic that allows us to reinvent our products and companies

Thx Sam Altman for creating the magic that allows us to reinvent our products and companies

41,115 Aufrufe • vor 1 Monat

Shopify: The RenAIssance Edition Sidekick updates, Agentic Storefronts for merchants, new tools for devs building commerce agents, AI simulations, and more 🧵

Shopify: The RenAIssance Edition Sidekick updates, Agentic Storefronts for merchants, new tools for devs building commerce agents, AI simulations, and more 🧵

174,868 Aufrufe • vor 5 Monaten

Dropping another internal Context episode. Vanessa Lee and I talk about how she ascended Shopify from senior PM to leading all of product. Vanessa is brilliant. Worth a watch for any builders.

Dropping another internal Context episode. Vanessa Lee and I talk about how she ascended Shopify from senior PM to leading all of product. Vanessa is brilliant. Worth a watch for any builders.

159,294 Aufrufe • vor 6 Monaten

Welcome, DHH , to Shopify's board of directors

Welcome, DHH , to Shopify's board of directors

317,131 Aufrufe • vor 1 Jahr

Shopify's Summer ’25 Edition: Horizons Amazing new theme, MCPs for everything, and so much more, some of my favorite updates in 🧵

Shopify's Summer ’25 Edition: Horizons Amazing new theme, MCPs for everything, and so much more, some of my favorite updates in 🧵

210,156 Aufrufe • vor 1 Jahr

Made lots of improvement for `try`. Told claude it should make a skill for itself on how to use ruby's profiler. Then let it cook to make try faster. 2000 directories now takes 54ms to open. down from 2s. Faster than the c version right now.

Made lots of improvement for `try`. Told claude it should make a skill for itself on how to use ruby's profiler. Then let it cook to make try faster. 2000 directories now takes 54ms to open. down from 2s. Faster than the c version right now.

82,362 Aufrufe • vor 4 Monaten

The most important story of every business is the one about _why_ it exists. Pulling this story out of a business is hard to do well. I challenged our team to try anyway and I love what they came back with. *This* is why Shopify exists.

The most important story of every business is the one about _why_ it exists. Pulling this story out of a business is hard to do well. I challenged our team to try anyway and I love what they came back with. This is why Shopify exists.

446,775 Aufrufe • vor 2 Jahren

Every year I give a talk to the company, and every year I dread putting it together. This year, I got some help from my AI terrarium. New unlock 😄

Every year I give a talk to the company, and every year I dread putting it together. This year, I got some help from my AI terrarium. New unlock 😄

254,560 Aufrufe • vor 1 Jahr

Shopify: The Boring Edition. We focused on the hard and unsexy work of nailing the basics, getting all the parts of Shopify to work seamlessly together, and run at tip top performance. You've got to sweat the details. Some of my favorite updates 🧵

Shopify: The Boring Edition. We focused on the hard and unsexy work of nailing the basics, getting all the parts of Shopify to work seamlessly together, and run at tip top performance. You've got to sweat the details. Some of my favorite updates 🧵

177,984 Aufrufe • vor 1 Jahr

The Live Globe is back on Sphere 100% live data, rendered in real-time, built with threejs, React, and a lot of shaders 3…2…1…

The Live Globe is back on Sphere 100% live data, rendered in real-time, built with threejs, React, and a lot of shaders 3…2…1…

72,646 Aufrufe • vor 6 Monaten

Just how cool is this? (now in your

Just how cool is this? (now in your

315,268 Aufrufe • vor 3 Jahren