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tobi lutke

@tobi • 518,945 subscribers

Shopify CEO by day, Dad in evening, hacker at night, Aspiring comprehensivist.

Shorts

Shopify merchants will be able to sell directly in ChatGPT. We’ve been working with OpenAI for quite some time so people can search and buy products in chat, and it’s something we’ve had a hard time keeping quiet. Rollout is coming very very soon.

Shopify merchants will be able to sell directly in ChatGPT. We’ve been working with OpenAI for quite some time so people can search and buy products in chat, and it’s something we’ve had a hard time keeping quiet. Rollout is coming very very soon.

1,584,775 次观看

Shopify is building the foundation for agentic commerce. Universal Commerce Protocol, which we co-developed with Google, is now live. UCP will make it faster for agents and retailers to integrate. It’s open by default, so platforms and agents can use UCP to start transacting with any merchant. Major retailers are already using it. Agents can handle everything from discovery to fulfillment, and support things like discounts, subscriptions, and loyalty programs. We’ve accounted for all types of commerce.

Shopify is building the foundation for agentic commerce. Universal Commerce Protocol, which we co-developed with Google, is now live. UCP will make it faster for agents and retailers to integrate. It’s open by default, so platforms and agents can use UCP to start transacting with any merchant. Major retailers are already using it. Agents can handle everything from discovery to fulfillment, and support things like discounts, subscriptions, and loyalty programs. We’ve accounted for all types of commerce.

895,742 次观看

If you’re using agents like OpenClaw and Hermes, there’s now a Shop skill. It acts like your personal shopper. Finds products, sends you a checkout to approve. You choose whether it buys for you or asks for approval first.

If you’re using agents like OpenClaw and Hermes, there’s now a Shop skill. It acts like your personal shopper. Finds products, sends you a checkout to approve. You choose whether it buys for you or asks for approval first.

179,121 次观看

Shopify Merchants drove 4.1b in sales this Black Friday. Up 22% from last year 💪 Amazing job entrepreneurs.

Shopify Merchants drove 4.1b in sales this Black Friday. Up 22% from last year 💪 Amazing job entrepreneurs.

238,237 次观看

The team did an amazing job updating the latest Polaris look & feel across the entire admin. There are too many details to list here, especially animation work. We hope you’ll love it.

The team did an amazing job updating the latest Polaris look & feel across the entire admin. There are too many details to list here, especially animation work. We hope you’ll love it.

160,235 次观看

Recently there was increased discussion about DMCA takedown requests being used in bad faith between competitors on Shopify. I can confirm that the volume of these has very much increased recently. Let me give you some examples of what we are doing about it. Our goal is to work within the DMCA’s framework and make a system in which the right things happen quickly. We want to give merchants the maximum time to respond with the minimum disruption. We also need legitimate claims to resolve in favor of the claimants quickly. The first thing we did recently is to productize this properly. We shipped a feature to manage these cases directly in the Shopify admin to make it a lot more obvious. Before that a lot was managed through form emails. This process is now much simpler and faster. The second thing we did is to make the identity system more robust so that we know more about the claims filed. We consider the claimants previous cases in order to decide what decisions to take. Similarly we consider documentation from previous cases that merchants had to deal with more strongly to make accurate decisions when repeat claims are received against products. If we detect bad faith claims from accounts we take action. We recently filed multiple lawsuits against claimants in court. This matches our aggressive stance when we see frivolous or bad faith patent action in which we had a lot of success invalidating bad patents. The end result of this is that we catch spammy or frivolous claims at much higher frequency already. We also make responding to cases much easier and this can be managed directly from the admin now and is less work for the merchants. Lots of additional improvements coming- but what I can guarantee you is that that Shopify will be the worst platform on which to make fraudulent DMCA claims on. “Be merchant obsessed” is a core value here, and we reflect that better in this area.

Recently there was increased discussion about DMCA takedown requests being used in bad faith between competitors on Shopify. I can confirm that the volume of these has very much increased recently. Let me give you some examples of what we are doing about it. Our goal is to work within the DMCA’s framework and make a system in which the right things happen quickly. We want to give merchants the maximum time to respond with the minimum disruption. We also need legitimate claims to resolve in favor of the claimants quickly. The first thing we did recently is to productize this properly. We shipped a feature to manage these cases directly in the Shopify admin to make it a lot more obvious. Before that a lot was managed through form emails. This process is now much simpler and faster. The second thing we did is to make the identity system more robust so that we know more about the claims filed. We consider the claimants previous cases in order to decide what decisions to take. Similarly we consider documentation from previous cases that merchants had to deal with more strongly to make accurate decisions when repeat claims are received against products. If we detect bad faith claims from accounts we take action. We recently filed multiple lawsuits against claimants in court. This matches our aggressive stance when we see frivolous or bad faith patent action in which we had a lot of success invalidating bad patents. The end result of this is that we catch spammy or frivolous claims at much higher frequency already. We also make responding to cases much easier and this can be managed directly from the admin now and is less work for the merchants. Lots of additional improvements coming- but what I can guarantee you is that that Shopify will be the worst platform on which to make fraudulent DMCA claims on. “Be merchant obsessed” is a core value here, and we reflect that better in this area.

142,265 次观看

Shopify should work wherever merchants work. We now have Claude, ChatGPT, and Perplexity connectors. If you prefer a CLI or IDE, our AI Toolkit works with Claude Code, Codex, and Cursor. If you don’t have a store yet, vibe code one in v0, Manus, Replit, or Lovable.

Shopify should work wherever merchants work. We now have Claude, ChatGPT, and Perplexity connectors. If you prefer a CLI or IDE, our AI Toolkit works with Claude Code, Codex, and Cursor. If you don’t have a store yet, vibe code one in v0, Manus, Replit, or Lovable.

26,039 次观看

Shopify’s is special because of all the incredible people that work here. And because of this kind of beautiful nonsense 😆

Shopify’s is special because of all the incredible people that work here. And because of this kind of beautiful nonsense 😆

112,801 次观看

Describe your business and AI will get you started with just the right design. We have lots more coming on this front. Incredibly excited about how much more accessible entrepreneurship will become due to the power of AI tools.

Describe your business and AI will get you started with just the right design. We have lots more coming on this front. Incredibly excited about how much more accessible entrepreneurship will become due to the power of AI tools.

39,728 次观看

Sidekick has 20+ new capabilities in this Edition. My favorite: it can create custom apps. Just prompt Sidekick, and it writes the app code using Polaris UI with Admin API GraphQL queries and mutations.

Sidekick has 20+ new capabilities in this Edition. My favorite: it can create custom apps. Just prompt Sidekick, and it writes the app code using Polaris UI with Admin API GraphQL queries and mutations.

17,498 次观看

Storefront Web Components let you add Shopify to any site. Web components are easy to embed into any HTML or CSS stack.

Storefront Web Components let you add Shopify to any site. Web components are easy to embed into any HTML or CSS stack.

17,006 次观看

Videos

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Turn any existing Agent into the world's best personal shopper for you. The new shop skill: Add the skill & connect your Shop account & finally find the thing that you always wanted

Turn any existing Agent into the world's best personal shopper for you. The new shop skill: Add the skill & connect your Shop account & finally find the thing that you always wanted

158,836 次观看 • 4 天前

All the tools we used to create this skill are open to devs at

All the tools we used to create this skill are open to devs at

34,051 次观看 • 4 天前

Better annotating screenshot tool coming to Omarchy Quattro.

Better annotating screenshot tool coming to Omarchy Quattro.

381,598 次观看 • 2 个月前

So many nice features in omasnap now. Here is text OCR. Even that can look awesome.

So many nice features in omasnap now. Here is text OCR. Even that can look awesome.

156,196 次观看 • 1 个月前

Today we celebrate entrepreneurs everywhere in style. Online and on Sphere 🤩

Today we celebrate entrepreneurs everywhere in style. Online and on Sphere 🤩

1,834,133 次观看 • 2 年前

I've got something very exciting to announce: Entrepreneurs are heroes, and every hero needs a Sidekick ✨

I've got something very exciting to announce: Entrepreneurs are heroes, and every hero needs a Sidekick ✨

1,776,451 次观看 • 3 年前

The Catalog now includes billions of products and UCP is enabled on all Shopify stores by default. Anyone can now build any shopping experience on these rails. We're also introducing Shop sign-in so results are personalized and we’ll be adding the ability for devs to earn commission on sales. We built some fun apps of our own to show what’s possible. Have fun.

The Catalog now includes billions of products and UCP is enabled on all Shopify stores by default. Anyone can now build any shopping experience on these rails. We're also introducing Shop sign-in so results are personalized and we’ll be adding the ability for devs to earn commission on sales. We built some fun apps of our own to show what’s possible. Have fun.

196,212 次观看 • 4 个月前

ARC Raiders is pure cinema 🥰

ARC Raiders is pure cinema 🥰

462,858 次观看 • 10 个月前

Agents will become a common way people shop. So today we are releasing 3 tools to make adding commerce to those agents trivial: - Checkout Kit: embed commerce widgets and checkout(!) directly into your agent and chat. This is already being used by Microsoft’s Copilot. - Shopify Catalog: low latency global product search across millions of merchants - Universal Cart: shop from any store, anywhere, in one cart With these, you can build seamless embedded commerce experiences quickly, starting with all the best products by the best merchants in the world instead of having to sign them all up individually. No need to build a complex new checkout, or dealing with regulatory marketplace rules. Commerce just plugs in and feels seamless in conversations. We believe commerce should be everywhere people are, so we’re making that as easy as possible for the AI age.

Agents will become a common way people shop. So today we are releasing 3 tools to make adding commerce to those agents trivial: - Checkout Kit: embed commerce widgets and checkout(!) directly into your agent and chat. This is already being used by Microsoft’s Copilot. - Shopify Catalog: low latency global product search across millions of merchants - Universal Cart: shop from any store, anywhere, in one cart With these, you can build seamless embedded commerce experiences quickly, starting with all the best products by the best merchants in the world instead of having to sign them all up individually. No need to build a complex new checkout, or dealing with regulatory marketplace rules. Commerce just plugs in and feels seamless in conversations. We believe commerce should be everywhere people are, so we’re making that as easy as possible for the AI age.

595,493 次观看 • 1 年前

BFCM Live on the Sphere And I mean truly live! It turns out that the Sphere can be powered by the Unreal Engine, so of course we had to go there. Place an order from your phone, see it arc in front of you!

BFCM Live on the Sphere And I mean truly live! It turns out that the Sphere can be powered by the Unreal Engine, so of course we had to go there. Place an order from your phone, see it arc in front of you!

824,277 次观看 • 1 年前

Shopify teams are using AI to announce their internal tools is one of the most delightful side effects of the AI age. This one is too fun not to share

Shopify teams are using AI to announce their internal tools is one of the most delightful side effects of the AI age. This one is too fun not to share

336,054 次观看 • 11 个月前

The AI memo has been extremely successful inside of Shopify. People all over the company have built remarkable things in response to it. One of my favorite is Scout, built by a small team outside of R&D! Scout has indexed hundreds of millions of merchant feedback items from Social posts, video feedback, and all our customer support channels. Then it makes it available (via MCP) in our internal librechat tool for deep research. I use it all the time. Asked the team to do a demo:

The AI memo has been extremely successful inside of Shopify. People all over the company have built remarkable things in response to it. One of my favorite is Scout, built by a small team outside of R&D! Scout has indexed hundreds of millions of merchant feedback items from Social posts, video feedback, and all our customer support channels. Then it makes it available (via MCP) in our internal librechat tool for deep research. I use it all the time. Asked the team to do a demo:

408,506 次观看 • 1 年前

I gave this talk to my team a few years ago and I find myself constantly referencing it - feels like it might be valuable for founders building their own company, and those that try to better understand our mindset and culture inside of Shopify

I gave this talk to my team a few years ago and I find myself constantly referencing it - feels like it might be valuable for founders building their own company, and those that try to better understand our mindset and culture inside of Shopify

695,485 次观看 • 2 年前

It's officially Black Friday in the first time zones and we're live with this year's Live Globe, now inside a pinball machine. The design is beautiful, it’s fun to play, and live sales trigger surprises. The team went all out on this one. Give it a spin.

It's officially Black Friday in the first time zones and we're live with this year's Live Globe, now inside a pinball machine. The design is beautiful, it’s fun to play, and live sales trigger surprises. The team went all out on this one. Give it a spin.

260,667 次观看 • 10 个月前

Shopify: The RenAIssance Edition Sidekick updates, Agentic Storefronts for merchants, new tools for devs building commerce agents, AI simulations, and more 🧵

Shopify: The RenAIssance Edition Sidekick updates, Agentic Storefronts for merchants, new tools for devs building commerce agents, AI simulations, and more 🧵

181,250 次观看 • 10 个月前

Welcome, DHH , to Shopify's board of directors

Welcome, DHH , to Shopify's board of directors

318,162 次观看 • 1 年前

Dropping another internal Context episode. Vanessa Lee and I talk about how she ascended Shopify from senior PM to leading all of product. Vanessa is brilliant. Worth a watch for any builders.

Dropping another internal Context episode. Vanessa Lee and I talk about how she ascended Shopify from senior PM to leading all of product. Vanessa is brilliant. Worth a watch for any builders.

159,294 次观看 • 11 个月前

The most important story of every business is the one about _why_ it exists. Pulling this story out of a business is hard to do well. I challenged our team to try anyway and I love what they came back with. *This* is why Shopify exists.

The most important story of every business is the one about _why_ it exists. Pulling this story out of a business is hard to do well. I challenged our team to try anyway and I love what they came back with. This is why Shopify exists.

447,023 次观看 • 3 年前

Shopify's Summer ’25 Edition: Horizons Amazing new theme, MCPs for everything, and so much more, some of my favorite updates in 🧵

Shopify's Summer ’25 Edition: Horizons Amazing new theme, MCPs for everything, and so much more, some of my favorite updates in 🧵

210,791 次观看 • 1 年前

Every year I give a talk to the company, and every year I dread putting it together. This year, I got some help from my AI terrarium. New unlock 😄

Every year I give a talk to the company, and every year I dread putting it together. This year, I got some help from my AI terrarium. New unlock 😄

254,655 次观看 • 2 年前