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@trypencil • 1,240 subscribers

Marketing's AI Operating System ✏️ Trusted by Diageo, Unilever, L'Oréal & more. Gartner Cool Vendor 2025.

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50,000 Pencil generations. 400 hours. Seven teams. One idea. Jellyfish's Unity Beer campaign for@sxswlndn: what if a beer could unite the world? Continental drift reversed, hyper-localized for every market. Each audience sees their own coastline in frame. AI-first storytelling that changes how we think about scale and craft. Book a Demo with Pencil today →

50,000 Pencil generations. 400 hours. Seven teams. One idea. Jellyfish's Unity Beer campaign for@sxswlndn: what if a beer could unite the world? Continental drift reversed, hyper-localized for every market. Each audience sees their own coastline in frame. AI-first storytelling that changes how we think about scale and craft. Book a Demo with Pencil today →

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Design once in Figma. Scale everywhere with Pencil. Our plugin turns any Figma section into a ready-to-scale template. Frames become formats. Text stays editable. Shapes stay sharp. Design once → then adapt and localize in Pencil.
0:49
trypencil's profile picture

Design once in Figma. Scale everywhere with Pencil. Our plugin turns any Figma section into a ready-to-scale template. Frames become formats. Text stays editable. Shapes stay sharp. Design once → then adapt and localize in Pencil.

Pencil

1,091,597 views • 3 months ago

Print and digital on one canvas. Posters, shelf cards, leaflets, social ads and banners now sit side by side in Pencil’s new Editor. Edit one, edit a group, or shape the whole campaign in a single view. See it live in a demo →
0:20
trypencil's profile picture

Print and digital on one canvas. Posters, shelf cards, leaflets, social ads and banners now sit side by side in Pencil’s new Editor. Edit one, edit a group, or shape the whole campaign in a single view. See it live in a demo →

Pencil

151,671 views • 21 days ago

Scale and craft have always pulled against each other in AI marketing. We built Pencil Workflows to change that. Pair a List, Collection, or Table node with a Template node: ideate, translate, localize, and variate at scale. Grow your output without sacrificing the intentionality, guardrails, and attention to detail that made your brand great. Reach without compromise. Book a Demo with Pencil today! →
1:36
trypencil's profile picture

Scale and craft have always pulled against each other in AI marketing. We built Pencil Workflows to change that. Pair a List, Collection, or Table node with a Template node: ideate, translate, localize, and variate at scale. Grow your output without sacrificing the intentionality, guardrails, and attention to detail that made your brand great. Reach without compromise. Book a Demo with Pencil today! →

Pencil

151,069 views • 2 months ago

Briefs arrive as thirty-page decks, two Slack paragraphs, or buried on page fourteen of an email. Someone has to decode it before work can start. Brief Mode: upload the doc, Pencil extracts objective, audience, deliverables, deadlines. Live brief connected to your canvas. Brief in. Work out. Book a Demo with Pencil today! →
0:56
trypencil's profile picture

Briefs arrive as thirty-page decks, two Slack paragraphs, or buried on page fourteen of an email. Someone has to decode it before work can start. Brief Mode: upload the doc, Pencil extracts objective, audience, deliverables, deadlines. Live brief connected to your canvas. Brief in. Work out. Book a Demo with Pencil today! →

Pencil

84,309 views • 2 months ago

AI raises the floor for everyone. The only thing left to compete on is the idea. Last week at Cannes Lions, our CEO @willhanschelll sat down with Sam Yates, Chief Solutions Officer for AI Studios at Jellyfish. They talked enterprise transformation, real-time ingenuity, creative excellence, and human judgement. Listen to or watch The Pencil Perspective here 👇 Spotify → Youtube → Or, Book a Demo with Pencil today! →
1:44
trypencil's profile picture

AI raises the floor for everyone. The only thing left to compete on is the idea. Last week at Cannes Lions, our CEO @willhanschelll sat down with Sam Yates, Chief Solutions Officer for AI Studios at Jellyfish. They talked enterprise transformation, real-time ingenuity, creative excellence, and human judgement. Listen to or watch The Pencil Perspective here 👇 Spotify → Youtube → Or, Book a Demo with Pencil today! →

Pencil

60,642 views • 2 months ago

"The dark side of the force" = paid media. How do you build guardrails and bidding logic that make clients trust AI with real budgets? Alessandro Poletti breaks it down on The Pencil Perspective. Listen to or watch The Pencil Perspective here: Spotify → Youtube → Or, book a Demo here! →
1:19
trypencil's profile picture

"The dark side of the force" = paid media. How do you build guardrails and bidding logic that make clients trust AI with real budgets? Alessandro Poletti breaks it down on The Pencil Perspective. Listen to or watch The Pencil Perspective here: Spotify → Youtube → Or, book a Demo here! →

Pencil

54,851 views • 2 months ago

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