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Vasant Shetty | Building Mundhe Banni

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Founder: Mundhe Banni - Inspire, Educate, Connect and Enable 100,000 entrepreneurs from KA | Prev: Co-founder MyLang | Tweets Personal

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Last year, he came across news about an accident near Amarnath. A bus carrying pilgrims met with an accident due to brake failure. Several people were affected. That incident stayed with him and became a trigger for developing a patent pending fail-safe breaking mechanism. ----- I met Khaleel Syed at our ಮುಂದೆ ಬನ್ನಿ meetup in Hubballi in December. Like many others in the room, he listened quietly, asked a few questions, and stayed back after the sessions. A month later, when he explained what he had been building, I understood what confidence can unlock in tier 2 India. Khaleel is from Gadag and studies at KLETU Hubballi. He is pursuing a combined BCA and MCA degree. He is deeply interested in the automotive domain. His father has worked in the automotive field for several years, including time in Saudi. Growing up around that environment, Khaleel always felt that he should do something meaningful in this space. Last year, he came across news about an accident near Amarnath. A bus carrying pilgrims met with an accident due to brake failure. Several people were affected. That incident stayed with him. He and his father started thinking seriously about whether something could be done to address this problem. They began experimenting on their own. Over time, they designed, fabricated, mounted, and tested an apparatus that could act as a fail safe braking mechanism. They developed a system that could be mounted onto the rear axle shaft. In case of brake failure, the driver can press a button placed near the driver’s seat. Once activated, the vehicle comes to a gradual halt within about 10 to 12 seconds. There is no jerk. The stopping is smooth, ensuring the vehicle does not topple or lose control. The system also automatically switches on the hazard lights, alerting other vehicles that something is wrong. To test this properly, they even bought an old Tata Ace truck using their own money. They modified it to install the apparatus and tested it under multiple conditions, both with and without load. The Tata Ace normally carries about 750 kg, but they also tested it with close to 1 tonne of load. The system worked well in all scenarios. Within about 8-9 months, Khaleel and his father took this from idea to a working prototype. With the help of KLETU, Khaleel has applied for a patent. The EIR hearing is already done, and he is hopeful about the next steps. What made me really happy was not just the technical achievement. Khaleel told me that he got the confidence to reach out to me only because of the Hubballi meetup. Because everything was discussed in Kannada, he felt that a small town boy like him could also think big. He felt that his ideas were valid and worth pursuing. He reached out to seek help in connecting with OEMs and others who could support him in commercialising this idea and taking it further through professional testing and industry adoption. If this idea eventually gets adopted at scale, it could make heavy commercial vehicles and buses more fail safe, reduce emissions, and possibly save lives. If anyone reading this knows people who can help Khaleel take this forward and turn this into a real world product, please reach out to me. This, to me, is exactly why #MundheBanni exists.

Last year, he came across news about an accident near Amarnath. A bus carrying pilgrims met with an accident due to brake failure. Several people were affected. That incident stayed with him and became a trigger for developing a patent pending fail-safe breaking mechanism. ----- I met Khaleel Syed at our ಮುಂದೆ ಬನ್ನಿ meetup in Hubballi in December. Like many others in the room, he listened quietly, asked a few questions, and stayed back after the sessions. A month later, when he explained what he had been building, I understood what confidence can unlock in tier 2 India. Khaleel is from Gadag and studies at KLETU Hubballi. He is pursuing a combined BCA and MCA degree. He is deeply interested in the automotive domain. His father has worked in the automotive field for several years, including time in Saudi. Growing up around that environment, Khaleel always felt that he should do something meaningful in this space. Last year, he came across news about an accident near Amarnath. A bus carrying pilgrims met with an accident due to brake failure. Several people were affected. That incident stayed with him. He and his father started thinking seriously about whether something could be done to address this problem. They began experimenting on their own. Over time, they designed, fabricated, mounted, and tested an apparatus that could act as a fail safe braking mechanism. They developed a system that could be mounted onto the rear axle shaft. In case of brake failure, the driver can press a button placed near the driver’s seat. Once activated, the vehicle comes to a gradual halt within about 10 to 12 seconds. There is no jerk. The stopping is smooth, ensuring the vehicle does not topple or lose control. The system also automatically switches on the hazard lights, alerting other vehicles that something is wrong. To test this properly, they even bought an old Tata Ace truck using their own money. They modified it to install the apparatus and tested it under multiple conditions, both with and without load. The Tata Ace normally carries about 750 kg, but they also tested it with close to 1 tonne of load. The system worked well in all scenarios. Within about 8-9 months, Khaleel and his father took this from idea to a working prototype. With the help of KLETU, Khaleel has applied for a patent. The EIR hearing is already done, and he is hopeful about the next steps. What made me really happy was not just the technical achievement. Khaleel told me that he got the confidence to reach out to me only because of the Hubballi meetup. Because everything was discussed in Kannada, he felt that a small town boy like him could also think big. He felt that his ideas were valid and worth pursuing. He reached out to seek help in connecting with OEMs and others who could support him in commercialising this idea and taking it further through professional testing and industry adoption. If this idea eventually gets adopted at scale, it could make heavy commercial vehicles and buses more fail safe, reduce emissions, and possibly save lives. If anyone reading this knows people who can help Khaleel take this forward and turn this into a real world product, please reach out to me. This, to me, is exactly why #MundheBanni exists.

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ಮುಂದೆ ಬನ್ನಿ ಪಾಡ್ಕಾಸ್ಟಿನಲ್ಲಿ ಸ್ಟಾರ್ಟ್ ಅಪ್ ಫೌಂಡರ್ಸ್, ಕಂಟೆಂಟ್ ಕ್ರಿಯೇಟರ್ಸ್, ಬಿಸಿನೆಸ್ ಸ್ಥಾಪಕರನ್ನು ನೋಡಿದ್ದೀರಿ. ಇದೇ ಮೊದಲ ಬಾರಿ ಕನ್ನಡ ಸಿನೆಮಾ ಉದ್ಯಮದ ಬಗ್ಗೆ ಒಂದು ಸಂಚಿಕೆ ಮಾಡಿದ್ದೇವೆ. ವರ್ಷಕ್ಕೆ 300 ಸಿನೆಮಾ ಮಾಡುವ, 1000-1500 ಕೋಟಿ ಬಂಡವಾಳ ಹೂಡಿಕೆ ಆಗುವ, 25-30 ಸಾವಿರ ಜನರು ಉದ್ಯೋಗ ಮಾಡುವ ಒಂದು ಉದ್ಯಮ ಯಾಕೆ ಇವತ್ತು ಬಿಕ್ಕಟ್ಟಿನಲ್ಲಿದೆ? ಸಮಸ್ಯೆ ಕಂಟೆಂಟ್ ನದ್ದಾ? ಮಾರ್ಕೆಟಿಂಗ್ ನದ್ದಾ? ಇಲ್ಲ ಇನ್ನೂ ಮೂಲಭೂತವಾದ ಸಮಸ್ಯೆಗಳು ಈ ಉದ್ಯಮವನ್ನು ಕಾಡುತ್ತಿದೆಯಾ? ಉದ್ಯಮದ ಕುರಿತು ಆಳವಾದ ಒಳನೋಟವುಳ್ಳವರು ಈ ಪ್ರಶ್ನೆಗಳನ್ನು ಉತ್ತರಿಸಿದರೆ ಚೆನ್ನಾಗಿರುತ್ತೆ ಅಂದುಕೊಂಡಾಗ ನಮಗೆ ತೋಚಿದ್ದು ನಟ, ನಿರ್ದೇಶಕ, ಡಾಲಿ ಪಿಕ್ಚರ್ಸ್ Daali Pictures ಸ್ಥಾಪಕರಾದ Dhananjaya ಅವರು ಹಾಗೂ ಕ್ರೌಡ್ ಫಂಡೆಂಡ್ ದಾರಿಯಲ್ಲಿ ಒಂದು ಸಾಹಿತ್ಯದ ಕೃತಿಯನ್ನು ಸಿನೆಮಾ ಮಾಡಿ ಗೆದ್ದು ತೋರಿಸಿದ ನಿರ್ದೇಶಕ Shashank Soghal ಅವರು. ಇಬ್ಬರೂ ಪ್ರೀತಿಯಿಂದ ನಮ್ಮ ಕರೆಗೆ ಓಗೊಟ್ಟು ನಮ್ಮೊಡನೆ ಸೇರಿದಾಗ ರೂಪುಗೊಂಡದ್ದು ಈ ಸಂಚಿಕೆ. ನಾಳೆ ಸಂಜೆ ನಿಮ್ಮೆದುರು.. ಒಂದು ಚಿಕ್ಕ ತುಣುಕು ಇಲ್ಲಿದೆ ನಮ್ಮ ಮುಂದೆ ಬನ್ನಿ ಚಾನೆಲ್ ಸಬ್‍ಸ್ಕ್ರೈಬ್ ಮಾಡಿ. ಲಿಂಕ್ ಮೊದಲ ಕಮೆಂಟಿನಲ್ಲಿದೆ..

Vasant Shetty | Building Mundhe Banni

37,028 views • 1 month ago

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A Made in Mysuru product that can turn your regular bicycle into an electric one in 5-10 minutes! When we visited SJCE STEP in Mysuru for our meetup two weeks ago, we happened to meet Nishanth Patel, the founder of Karnad Engineering. What Nishant and his team had built was fascinating. They had developed an small tiny apparatus that can be plugged into a regular bicycle and turn it into an electric bicycle in 5-10 minutes! What made it even more remarkable was that the entire product had been engineered, built, and assembled in Mysuru. They are a proud startup incubated at SJCE Science & Technology Entrepreneurs Park (STEP) led by Shivashankar. Nishant's story was so compelling that we immediately decided to do a short recording with him, turn it into an Instagram reel, and publish it on Mundhe Banni Instagram profile. The response was unbelievable. Within just two days, the reel had grossed nearly 500,000 views, and Nishant's inbox is flooded with more than 200+ product inquiries. Yesterday, Nishant messaged me saying that just a week earlier, the team had been feeling low. But suddenly, after receiving 200 plus inquiries, the entire team's energy had changed. They were excited, motivated, and ready to push harder than ever before. The video also caught the attention of several founders in our network. Vivekananda Hallekere of Bounce reached out and asked to be connected with Nishant. We happily did that. Moments like these strengthen my belief that there is immense talent, ingenuity, and capability spread across Tier 2 and Tier 3 India. There are people building world class products and breakthrough technologies far away from the traditional startup hotspots. What many of them lack is not talent. What they lack is visibility, exposure, access, and sometimes the cultural confidence to believe that they belong in the same conversation. Given the right platform and support, they too can build great companies and create meaningful impact at scale. I am 100% sure of that. And if, in our own small way, we can help accelerate that journey, create a few opportunities, make a few introductions, or shine a light on a deserving founder, there is a deep sense of satisfaction in that. 🫶 Unlocking the potential in tier2/3 India requires a very different approach. It cannot be done through the conventional playbook alone. The realities, aspirations, constraints, and strengths of these entrepreneurs are different. There is also a huge role of language and cultural context involved in bridging the confidence gap. The support systems we build for them must be different too. That belief is at the heart of why we are building ಮುಂದೆ ಬನ್ನಿ. A fine job of storytelling by my colleagues ಶಿಶಿರ್ and Daniel naik Ashok Karanth

Vasant Shetty | Building Mundhe Banni

47,248 views • 2 months ago

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I’m a big fan of Nikhil Kamath's WTF Podcast. A few months ago, when I watched an episode on the Creator Economy featuring some of India’s biggest and most successful content creators, I started wondering: what’s the scene of creator economy in Kannada? That’s how the idea of doing a Creator Economy episode for ಮುಂದೆ ಬನ್ನಿ was born. Creator Economy is not just about videos and likes, it’s also about how creators build culturally relevant content, get their audiences and brand associations, and how brands are now putting big chunks of their marketing money on these influencers to drive real sales and conversions. And when I thought doing an episode on this, two names came to mind immediately: Vicky Pedia and Raghu Gowda. Both have millions of followers. Both are really grounded personalities inspite of being celebrities in their own sense. And both have stories worth telling. Take Vickypedia for example - he had a plan to dedicate 10 years of his life to an uncertain goal: becoming a successful content creator. He was completely relentless in this pursuit. And like Paulo Coelho says in The Alchemist: when you truly follow your calling, the world conspires to make it happen. Raghu Gowda’s story is similar. He worked as a system administrator in an IT firm for 6–7 years. But his passion was always content creation. He started making content with whatever tools he had. When he saw traction and realized people enjoyed it, he created a 6-month financial buffer for his family and jumped into content full-time. When someone puts their heart and soul into their craft and relentlessly pursues it, success becomes inevitable. So here’s a masterclass, here’s a fun space where you can laugh, learn, and also understand the playbook of the Creator Economy in Kannada. We loved making this episode, and I hope you’ll love watching it too. Full episode: 👇👇 Don't forget to subscribe to the channel and share the episode with your friends. Kiran Kodlady | ಕಿರಣ್ ಕೊಡ್ಲಾಡಿ ಶಿಶಿರ್ Ashok Karanth

Vasant Shetty | Building Mundhe Banni

80,848 views • 11 months ago

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ತುಮಕೂರಿಂದ ಐವತ್ತು ಕಿ.ಮೀ ದೂರದಲ್ಲಿರುವ ಒಂದು ಹಳ್ಳಿ ಅಮ್ಮಸಂದ್ರ. ಅಲ್ಲಿನ ರೈತ ಕುಟುಂಬದಲ್ಲಿ ಹುಟ್ಟಿದ ಹೆಣ್ಣು ಮಗಳೊಬ್ಬಳು ಇಂಜಿನಿಯರಿಂಗ್ ಪದವಿ ಬೆಂಗಳೂರಿನ ಪಿ.ಇ.ಎಸ್ ಕಾಲೇಜಿನಿಂದ ಪಡೆದು ಕೆಲಸ ಸಿಕ್ಕರೂ ಅದನ್ನು ಬಿಟ್ಟು ತಾವೇ ಒಂದು ಸ್ಟಾರ್ಟ್ ಅಪ್ ಕಟ್ಟುತ್ತೇನೆ ಅಂತ ಹೊರಟು ಅದರಲ್ಲಿ ಸೋಲುತ್ತಾರೆ, ದಿವಾಳಿಯ ಅಂಚು ತಲುಪುತ್ತಾರೆ. ತನ್ನ ಜೊತೆಗಿರುವ ಉದ್ಯೋಗಿಗಳಿಗೆ ಸಂಬಳ ಕೊಡಲು ದುಡ್ಡಿಲ್ಲ ಅನ್ನುವ ಕಾರಣಕ್ಕೆ ಡಿಜಿಟಲ್ ಮಾರ್ಕೆಟಿಂಗ್ ಸುತ್ತ ಒಂದಿಷ್ಟು ಗಿಗ್ ಕೆಲಸಗಳನ್ನು ಮಾಡಲು ಶುರು ಮಾಡುತ್ತಾರೆ. ಮಾರ್ಕೆಟಿಂಗ್ ಅಲ್ಲಿ ಯಾವುದೇ ಓದು, ಪದವಿ ಇಲ್ಲದಿದ್ದರೂ ಆ ಕ್ಷೇತ್ರದಲ್ಲಿ ಒಂದೊಂದಾಗಿ ಗೆಲುವಿನ ಮೆಟ್ಟಿಲೇರುತ್ತಾರೆ. ಅದು ಮುಂದೆ ಹೈವ್ ಮೈಂಡ್ಸ್ ಅನ್ನುವ ಕಂಪನಿಯ ಸ್ಥಾಪನೆಗೆ ಕಾರಣವಾಗುತ್ತದೆ. ದಿವಾಳಿಯ ಅಂಚಿನಿಂದ ಇಡೀ ಭಾರತದಲ್ಲೇ ಒಂದು ಪ್ರಮುಖ ಡಿಜಿಟಲ್ ಮಾರ್ಕೆಟಿಂಗ್ ಏಜೆನ್ಸಿಯಾಗಿ ಹೈವ್ ಮೈಂಡ್ಸ್ ಅನ್ನು ಅವರು ಕಟ್ಟಿ ನಿಲ್ಲಿಸುತ್ತಾರೆ. ಗೊದ್ರೇಜ್, ಮಾರಿಕೊ, ಡಾಮಿನೋಸ್, ಟೈಟನ್, ಬಿಗ್ ಬಾಸ್ಕೆಟ್, ಝೂಮ್ ಕಾರ್ ಹೀಗೆ ದೇಶದ ನೂರಾರು ಪ್ರತಿಷ್ಟಿತ ಬ್ರಾಂಡ್ ಗಳಿಗೆ ತಮ್ಮ ಡಿಜಿಟಲ್ ಗುರುತನ್ನು ಅವರು ಕಟ್ಟಿ ಕೊಡುತ್ತಾರೆ. ಇವತ್ತಿಗೆ ವರ್ಷವೊಂದಕ್ಕೆ 1500 ಕೋಟಿ ರೂಪಾಯಿಗಳ ಮೀಡಿಯಾ ಅವರ ಸಂಸ್ಥೆ ನಿರ್ವಹಿಸುತ್ತಿದೆ. ಜಗತ್ತಿನ ನಾಲ್ಕನೆಯ ದೊಡ್ಡ ಮೀಡಿಯಾ ಸಂಸ್ಥೆ, ಭಾರತದ ನಂಬರ್ ಒನ್ ಮೀಡಿಯಾ ಸಂಸ್ಥೆ ಮ್ಯಾಡಿಸನ್ ಮೀಡಿಯಾ ಅವರ ಸಂಸ್ಥೆಯನ್ನು ಕೊಂಡುಕೊಳ್ಳುವ ಮೂಲಕ ಅವರು ಯಶಸ್ವಿಯಾಗಿ ಹೊರ ಬರುತ್ತಾರೆ. ಈಗ ಮತ್ತೊಂದು ಕನಸಿನತ್ತ ಮುಂದಡಿಯಿಡುತ್ತಿದ್ದಾರೆ. ದೇಶದ ದಿಗ್ಗಜ ಸಂಸ್ಥೆಗಳ ನಾಯಕರೊಡನೆ ಸತತ ಒಡನಾಟವಿದ್ದರೂ ಅವರಲ್ಲಿ ಇನ್ನೂ ಅದೇ ಅಮ್ಮಸಂದ್ರದ ಹುಡುಗಿಯ ಸರಳತೆ, ಕನ್ನಡತನ ಕಾಣಬಹುದು. ನಮ್ಮ ಮುಂದಿನ ಪಾಡ್ಕಾಸ್ಟ್ ಅತಿಥಿ ಹೈವ್ ಮೈಂಡ್ಸ್ ಸಂಸ್ಥೆಯ ಸ್ಥಾಪಕಿ ಜ್ಯೋತಿರ್ಮಯಿ ಜೆ.ಟಿ Jyothirmayee JT ಅವರ ಜೊತೆ. ಸಾಧಿಸುವ ಛಲವೊಂದಿದ್ದರೆ ಎಂತಹ ಅಡೆತಡೆಗಳನ್ನು ದಾಟಬಹುದು ಅನ್ನುವುದಕ್ಕೆ ಒಂದು ಜೀವಂತ ನಿದರ್ಶನ ಅವರ ಪಯಣ. ನಾಳೆ ಸಂಚಿಕೆ ನಿಮ್ಮೆದುರು.. ಮುಂದೆ ಬನ್ನಿ ಯುಟ್ಯೂಬ್ ಚಾನೆಲಿಗೆ ಸಬ್ ಸ್ಕ್ರೈಬ್ ಆಗಲು ಮರೆಯದಿರಿ.. ಟ್ರೇಲರ್ ಇಲ್ಲಿದೆ..

Vasant Shetty | Building Mundhe Banni

38,664 views • 6 months ago