Alex Vech
@VechAlex • 1,600 subscribers
Exited my bootstrapped app for 7 figs, now ScreensDesign: the biggest UX intel library + make delightful apps that convert like crazy with /create
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How do you make $750,000/month with no free trial and no pricing decoy? You weaponize EMPATHY. Yuka (an Apple Editors' Choice app) uses a "Pay what you want" slider for their premium features. The psychology is brilliant: - Defaults to $15/year to anchor the price. - You can slide down to $10, but the cute carrot mascot loses its smile. - Slide up to $20, and the mascot cheers. By shifting the checkout from a "transaction" to a "donation to the project," it frames the purchase as supporting the developer rather than just paying for the app.
Alex Vech63,320 Aufrufe • vor 1 Monat
a food scanner app making $150,000/mo... Olive's old paywall had a monthly plan and a yearly plan. the newer one has a "7-day Free trial" and a "$1.99 trial." both lead to the same yearly subscription. old vs new teardown: - removed the demographic opening. the newer version makes you pick an identity avatar - the old version had one fear screen (a line graph). the newer one has a full sequence - added a "Reality Check" scorecard right before the paywall - moved push notification prompt, framed as a health-safety tool - the 7-day trial is unlocked if you share the app via iOS Contacts, the old version gave a 3-day trial for free - the newer paywall offers two options ("Free 7 days" and "$1.99 for 30 days"), both auto-renew to the same year subscription - annual price dropped from $79.99 to $29.99 but buried inside trial decoys -purchase changed from an immediate barcode scanner to a gamified dashboard
Alex Vech34,428 Aufrufe • vor 1 Monat
Most apps fight to get you on a free trial. This $150k/mo calorie app fights to get you OFF it. 🔥Look at this insane paywall sequence from Calz: • "Try for $0" anchor. • The Shield. "We'll remind you before your trial ends." • The Decoy. $15.99/mo vs. $39.99/year. The free trial is ONLY on the annual plan. 🤯But it gets crazier. The moment you subscribe, an immediate post-purchase pop-up offering 50% off if you forfeit the trial and pay right now.
Alex Vech17,690 Aufrufe • vor 24 Tagen
this app makes $550k/month selling adults an AI imaginary friend. Tolan shows you "$0.00" pre paywall. then features comparison. then a reminder guarantee. then the paywall. $550k/month. Onboarding: ➡️ opens with a cinematic animation ➡️ ATT prompt fires ➡️ name + age captured early ➡️ push notification opt-in: “…an update from their world” ➡️ "do you have an invite code?," manufactured exclusivity ➡️ AI chat replaces multiple-choice questionnaire voice or text responses to psychological audit ➡️ iOS rating prompt drops mid-onboarding ➡️user names the alien, selects its voice ➡️ tap-and-hold "hatching" mechanic to meet their Tolan Pre-paywall (4 screens): ➡️ "Start for $0.00" as the dominant CTA ➡️ free vs premium visual comparison ➡️ "We'll remind you 1 day before trial ends" ➡️ emotional closer: "your adventure buddy for nature..." Paywall: ➡️ main CTA: "Start for $0.00" with native trial reminder toggle ➡️ monthly tier hidden behind "View more options" ➡️ $79.99/year with 3-day trial vs $19.99/month without trial ➡️ monthly plan is the decoy
Alex Vech16,831 Aufrufe • vor 1 Monat
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