William Harris

This week on the podcast, I interviewed Grok - and it had some pretty heartfelt advice for its founder Elon Musk Grok by xAI is the latest evolution of large language models, designed not just to assist, but to accelerate human discovery. It was created with a mission: to help us ask better questions, make smarter decisions, and imagine what’s possible on the other side of artificial general intelligence. But this isn’t just a conversation about the future of AI. It’s about the future of you—as a brand builder, as a creative, as a leader navigating a world where intelligence is no longer exclusive to humans. In this episode of the uparrowpodcast by Elumynt, Grok and I dig into: ✅ Can AI become truly conscious? ✅ The ethical concerns Grok’s creators have about AI’s rapid development ✅ How Grok navigates being helpful with influencing human decisions ✅ What advice does Grok have for Elon Musk? ✅ Three hidden mistakes brands make when scaling from $10M to $100M ✅ Balancing operational efficiency and creativity — and the components of an AI-first e-commerce brand ✅ Delegating decision-making (wht a shoutout to Chris Carey and Will Nitze) ✅ When to diversify channels (with a shoutout to ) You can watch the full video here: P.S. a great job on the avatar video by HeyGen and @MichaelCameneti