Yatreda ያጥሬዳ
@yatreda • 36,577 subscribers
Family of artists from Ethiopia creating in the style of 𝘵𝘪𝘻𝘪𝘵𝘢- nostalgia for the past. Tweets by Kiya 📸 IG bosslady_tenu 📧[email protected]
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ANNOUNCEMENT TOLEDO MUSEUM OF ART ACQUIRES ABYSSINIAN QUEEN NFT BY YATREDA ያጥሬዳ The museum has purchased the work using cryptocurrency on the Ethereum blockchain, the first time a major institution has made an acquisition of this kind. The Toledo Museum of Art (TMA) announces the acquisition of Abyssinian Queen by Yatreda ያጥሬዳ, the first work purchased by the museum in cryptocurrency. The work was purchased using a USD-stable coin called USDC, and the transfer will be made on the Ethereum blockchain. This acquisition marks the first time a major cultural institution has utilized cryptocurrency to purchase work for its collection. Abyssinian Queen is a unique, 1-of-1 NFT created from a single-channel video. The work is part of a series of four NFTs also titled “Abyssinian Queen,” recently on view in the House of Yatreda immersive installation within TMA’s Ethiopia at the Crossroads exhibition. The exhibition closed on November 10. Another work from the series, The Queen’s Guard, 2024, will be sold by Christie’s as part of the fall Christie’s 3.0 digital art sale, taking place online from December 4 through 17, 2024. This acquisition will diversify TMA’s growing digital art collection as it is the museum's first purchase of a work by Yatreda ያጥሬዳ, the digital artist collective based between Ethiopia, Kenya, and the United States, and TMA Labs’ 2024 Digital Artist in Residence. TMA also plans to acquire a digital artwork by Toledo-based Jordan Buschur, TMA Lab’s 2024 Community Digital Artist in Residence. Buschur and Yatreda ያጥሬዳ worked alongside one another throughout the residency, and their works will join TMA’s collection of works by 2023 Digital Artists in Residence Osinachi and Yusuf Lateef. “Abyssinian Queen is a welcome addition to our growing digital art collection,” said Adam Levine, Edward Drummond and Florence Scott Libbey President, Director and CEO of the Toledo Museum of Art. “The work connects with our historic holdings in meaningful ways while also contributing to our ongoing efforts to support the evolving digital arts ecosystem. When we buy a new artwork from a French gallery, we pay in euros; when we buy from an English auction house, we pay in pounds. In this case, we are purchasing from the web3 artist collective Yatreda ያጥሬዳ, so it only made sense to try to transact in their preferred currency.” Abyssinian Queen pays homage to the legendary queens of ancient Ethiopia, vividly bringing to life the rich history and folklore passed down through generations as cultural memory, now preserved in perpetuity on the blockchain. In Yatreda’s signature slow-motion, black-and-white format, the artwork showcases the queen journeying across ancient Ethiopia, carried and escorted by her devoted attendants. Vigilant guards stand watch, protecting the queen and her entourage within the lush, ancient forest. Adorned in traditional jewelry that reflects her exalted status and impressive lineage, the queen sits aloft on a throne strewn with grass—a symbol of fertility and renewal. As she moves between lands and kingdoms, she enacts the careful diplomacy for which she is known, a measured display of leadership and grace. The “Abyssinian Queen” series marks a new direction in Yatreda’s artistic practice. It moves away from recorded Ethiopian history and draws instead from Ethiopian cultural memory and the childhood imaginings of Kiya Tadele, founder and creative director of Yatreda ያጥሬዳ, and her sister, Roman Tadele. For Yatreda ያጥሬዳ, this turn towards the fantastical serves as a therapeutic counterbalance to the challenge of modernization, and blockchain ensures the lasting celebration and preservation of their Ethiopian heritage. "We are deeply honored by the Toledo Museum of Art’s decision to welcome a Yatreda ያጥሬዳ artwork into their permanent collection—an artwork that remains pure to the collective memory of my family and my country,” said Tadele. “What makes this moment truly remarkable is the museum’s recognition that Ethiopian art is not simply a collection of ancient artifacts but a living narrative. By embracing the blockchain as a modern canvas for this evolving story, the TMA team is pioneering a bold direction for institutions worldwide. We are deeply grateful to walk together down this path with TMA."
Yatreda ያጥሬዳ77,592 просмотров • 1 год назад
The making of our newest project We created a custom helmet camera rig to fully embody the warriors first-person perspective.
Yatreda ያጥሬዳ21,659 просмотров • 5 месяцев назад
Queen of Sheba: Mother of Menelik New artwork premiering at Christie's during Art Basel Miami. The Story ↓
Yatreda ያጥሬዳ71,431 просмотров • 2 лет назад
I am so proud to debut our new artwork Sister Therapy in the United Nations in New York City
Yatreda ያጥሬዳ25,477 просмотров • 1 год назад
We built a five-meter demera using traditional techniques. Wood, incense, fire and wind. The rest was outside our control. The moment would unfold however it happened, with our muse Lydia embodying the spirit of Empress Eleni (Saint Helena). Hidden stones marked Lydia’s path... Each movement was practiced in daylight, but during filming there would be no second take. Behind the camera, a big team stood ready with a water truck, buckets, and branches ready to protect the ground. Filming took place during a wet interlude, when the ground was already a little bit damp.
Yatreda ያጥሬዳ13,897 просмотров • 7 месяцев назад
Sold Out: Paris Photo All three minted artworks in the Kibir ክብር collection, each an edition of 5 released with nguyenwahed for Paris Photo, have found homes with collectors. We are happy to share that it was a mix of fair attendees who usually collect prints, some acquiring their first NFT, and some recognizable collectors from our digital art community. A big thanks to Mimi Nguyen for believing in this work and contributing an entire booth so guests could immerse themselves in the Yatreda world. I also want to say a big thanks to El Barba Roja blue check for connecting me to Mimi in the very beginning and always helping bring more cherishing eyes to this work. Thanks to Nina Roehrs for curating the digital sector at ParisPhoto so the art could be appreciated in its native form. I am so grateful to all the other galleries and artists alongside us. Appreciation to the collectors we all know: Maxwell Winnie ian c rogers justinaversano MrMerge Fanny Lakoubay’s parents Barbara Mahe AP And appreciation to the new collectors who don't yet have X: let's get them on here to join us. 😊 I also wanted to add one last thank you to 100 collectors, Arab Bank Switzerland and Raj71.eth for always loving and supporting digital art.
Yatreda ያጥሬዳ11,048 просмотров • 6 месяцев назад