Zach Witzel's banner
Zach Witzel's profile picture

Zach Witzel

@zzwitz • 2,968 subscribers

vibe ceo @tryhelium yc s24 helping apps make money

Shorts

looking for constructive feedback on my hinge please and thank you

Sensitive content

looking for constructive feedback on my hinge please and thank you

313,807 views

guess how many taps it takes to cancel duolingo 15 ‼️‼️‼️ you might think adding an in-app cancellation flow increases cancellations. but in reality, it can actually reduce cancellation rates by 10-15% here’s how to do it: 1/ add a subtle cancel button. users should only find it if they’re looking (e.g., under “manage profile”) 2/ add a form asking the cancellation reason — show different flows depending on each user’s cancellation reason (trial-end, price, product) 3/ add 2-3 screens that emphasize lost progress ("you’ve already achieved 85% of goal X") 4/ if they’re on annual, offer a downgrade ("do you want to try monthly instead?") 5/ give winback discounts ("here’s 20% off so you don’t cancel") test these flows and churn rates will drop 🤞🏻

guess how many taps it takes to cancel duolingo 15 ‼️‼️‼️ you might think adding an in-app cancellation flow increases cancellations. but in reality, it can actually reduce cancellation rates by 10-15% here’s how to do it: 1/ add a subtle cancel button. users should only find it if they’re looking (e.g., under “manage profile”) 2/ add a form asking the cancellation reason — show different flows depending on each user’s cancellation reason (trial-end, price, product) 3/ add 2-3 screens that emphasize lost progress ("you’ve already achieved 85% of goal X") 4/ if they’re on annual, offer a downgrade ("do you want to try monthly instead?") 5/ give winback discounts ("here’s 20% off so you don’t cancel") test these flows and churn rates will drop 🤞🏻

20,710 views

Videos

No more content to load