#thesecretsauce
![[Trans/summarized] Part 3️⃣ #TheSecretSauce 🧑🏻🦱: Earlier, we talked about branding, marketing, and products. In terms of business, what brought you to this point? 🐰: I think the key thing for my role is gathering as many talented people as possible first. So, the starting point is selecting team members who are the right fit. After that, I think we need to have a clear vision of what we want to achieve. Then, each department will carry out its duties to reach the goals I've set. For example, at the factory, my older sister mainly oversees the production of all products. I look at the calculation side, such as how many units one machine can produce, how long it takes per day, what our flow looks like, and where the bottlenecks are. We cut out those bottlenecks to make it as smooth as possible, using minimal labor and replacing standard steps with machinery where possible. Since our budget isn't huge enough to automate everything with machines, we try to manage and utilize every part to deliver maximum value. If a factory isn't managed well, it becomes a major cost center—with too many people, excess waste, and unnecessary expenses that end up as costs. So, we place great importance on utilizing every single part of the factory. 👍🏻 🧑🏻🦱: I secretly took a look at the business numbers. I was surprised because it grew step-by-step and then suddenly skyrocketed! There has been exponential growth. Most recently, it reached 300 million baht, right? 🐰: Yes, 300 million. 😄 🧑🏻🦱: 300 million baht! Selling macarons and reaching 300 million baht! 🐰: Behind the scenes, it's a huge headache! Revenue growth mainly comes from expanding the number of store branches, as well as doing more collaborations. For collabs, we have various business models. We also offer OEM services to clients. Once we built a central kitchen to produce for SOURI, we invested heavily in it, expanding its capacity and capability to manufacture for others as well. So, we set up another company specifically for OEM services to produce pastries and dessert products for other brands. 😊 🧑🏻🦱: A complete end-to-end service! Have you started getting clients yet? 🐰: Yes, we already have clients. 🧑🏻🦱: I feel he has possessed both personas right from the start. From what I’ve heard, he isn’t just an actor doing business—he’s both a businessman and an actor running side-by-side from day one. On the actor side, no one can deny he does a great job, and he loves what he does. In terms of his brand, I think his approach to business and branding is very clear. He has built a distinct brand vibe from the tables, floors, and packaging to everything else. Selling this way raises the brand's value potential much higher and makes it very difficult for competitors to imitate. 😊 Full clip 🫶🏻 📌 #winmetawin #souribkk](https://image.24vids.com/tw-2083265943170682976/amplify_video_thumb/2083265701700386816/img/3QKLLTj-AkXHsuDf.jpg)
[Trans/summarized] Part 3️⃣ #TheSecretSauce 🧑🏻🦱: Earlier, we talked about branding, marketing, and products. In terms of business, what brought you to this point? 🐰: I think the key thing for my role is gathering as many talented people as possible first. So, the starting point is selecting team members who are the right fit. After that, I think we need to have a clear vision of what we want to achieve. Then, each department will carry out its duties to reach the goals I've set. For example, at the factory, my older sister mainly oversees the production of all products. I look at the calculation side, such as how many units one machine can produce, how long it takes per day, what our flow looks like, and where the bottlenecks are. We cut out those bottlenecks to make it as smooth as possible, using minimal labor and replacing standard steps with machinery where possible. Since our budget isn't huge enough to automate everything with machines, we try to manage and utilize every part to deliver maximum value. If a factory isn't managed well, it becomes a major cost center—with too many people, excess waste, and unnecessary expenses that end up as costs. So, we place great importance on utilizing every single part of the factory. 👍🏻 🧑🏻🦱: I secretly took a look at the business numbers. I was surprised because it grew step-by-step and then suddenly skyrocketed! There has been exponential growth. Most recently, it reached 300 million baht, right? 🐰: Yes, 300 million. 😄 🧑🏻🦱: 300 million baht! Selling macarons and reaching 300 million baht! 🐰: Behind the scenes, it's a huge headache! Revenue growth mainly comes from expanding the number of store branches, as well as doing more collaborations. For collabs, we have various business models. We also offer OEM services to clients. Once we built a central kitchen to produce for SOURI, we invested heavily in it, expanding its capacity and capability to manufacture for others as well. So, we set up another company specifically for OEM services to produce pastries and dessert products for other brands. 😊 🧑🏻🦱: A complete end-to-end service! Have you started getting clients yet? 🐰: Yes, we already have clients. 🧑🏻🦱: I feel he has possessed both personas right from the start. From what I’ve heard, he isn’t just an actor doing business—he’s both a businessman and an actor running side-by-side from day one. On the actor side, no one can deny he does a great job, and he loves what he does. In terms of his brand, I think his approach to business and branding is very clear. He has built a distinct brand vibe from the tables, floors, and packaging to everything else. Selling this way raises the brand's value potential much higher and makes it very difficult for competitors to imitate. 😊 Full clip 🫶🏻 📌 #winmetawin #souribkk
◡̈ ✿〜*:.｡. ꕤ M a R y ꕤ*･.｡.*･*✿.15,891 views • 13 days ago
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